alexander rayner etourism advisor united nations world tourism organization (unwto) united nations...
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Alexander RaynereTourism Advisor
United Nations World Tourism Organization (UNWTO)
United Nations & eTourism Development
2nd Arab International E-Tourism & E-Marketing conference
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International Arrivals 1990-2008
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www.UNWTO.org
UNWTO VISION 2020922 m (2008) - 1.6 b (2020)
Middle East 55 millionMarket share 6%
Growth 18%
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Tourism Enriches
Jobs Infrastructure
TradeDevelopment
www.UNWTO.org PaxIS Forum 2009
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The UN Tourism Agency Tourism Policy and Issues Responsible & Sustainable Tourism Public & Private Sector Committed to Tourism, Travel and the Millennium Development Goals
eTourism Trends
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ICAO
Civil AviationTravel Documents• MRTD• ePassport• eVisa
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E-Visa
GovernmentSystems
Internet
www.UNWTO.org eTourism Trends
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Arrival Passenger Data
Arrival Immigration
CardFollow up Card
Monitoring Card
Hotel Registration
Card
DO IT ONCE - USE MANY TIMES!
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UNESCO
• UNESCO Heritage sites–protection of impressive ancient buildings,
landscapes, living cultural heritage
• Official Intangible Heritage sites–official recognition of languages,stories,
music, dance, theater, rituals, crafts that have given people a sense of identity and continuity over generations
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CLIMATE CHANGE
• Green Section• Monitor Contribution• Davos Declaration• COP15
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ICT4D“High speed
internet is key to job creation and lasting growth in
developing countries”
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Millennium Development Goals
• Goal 8Develop a global partnership for
development• Target
In cooperation with the private sector, make available the benefits of new technologies, especially information and communications
www.UNWTO.org eTourism Trends
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Public Private Partnership (PPP)
Commitment to the Millennium Development Goals MDG Goal 8: Develop a global partnership for
development Target 18: In cooperation with the private sector make
available the benefits of new technologies, specifically information and communications
www.UNWTO.org
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Access to 1.4 Billion Internet Users
Source: ITU
Internet Users
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Digital Divide
www.UNWTO.org eTourism Trends
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Digital Experience Gap
• In 2006 Forrester identified:• When products are purchased• Don't necessarily buy the content and services
to accompany them• Creating vast digital experience gaps• $3.8 billion in revenue on the table for CE
companies.
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Create enabling environment
• Access to ICT Infrastructure & Education & Training
• Social Media• Mobile - 4 billion subscribers• Languages - IDNs
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Increasing Access
www.UNWTO.org eTourism Trends
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A DIFFERENT WEB
“it’s no longer about web sites – even cool web sites – but about the creation , aggregation and distribution
of digital content in a way that supports consumers in achieving their objectives.”
Source: Cymfony
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Mobile Telephone Subscribers
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Mobile Devices
The mobile device will be the primary connection tool to the internet for
most people in the world in 2020
Source: Pew Internet & American Life Project
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Arabic : Official Language in 24 Countries
www.UNWTO.org eTourism Trends
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Arabic
• 50 million Arabic speaking people using the Internet,
• 2.9 % of all the Internet users in the world. • 291 million world population speaks Arabic• 17.2 % use the Internet. • Arabic Speaking Internet Users has grown
1,907.9 % in the last eight years (2000-2009).
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International Domain Names (IDNs)
UNWTO.org 28
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Yahoo! enters Arab Market
• Maktoob.com • Arab world’s largest online community• aquired by Yahoo! • Yahoo! to offer Arabic-language content for
the first time• Arabic versions of its products and services,
such as instant messaging and email
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email Tsunami• Tidal wave of digital messages• 247 billion email messages on
average every day• Average computer user
receives 167 messages/day• To increase to 219/day in
2013• 40% of your day on email• Communication at the speed
of electricity
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eTourism
Increased Competitiveness•eMarketing & Access to 1.7 Billion Internet Users
More: Jobs, Infrastructure, Trade & Development
IncreaseInternational Visitor Arrivals : 55 / 922 Million 2008
International Receipts : USD 46 / 944 Billion 2008
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www.UNWTO.org
Thank You!
www.UNWTO.org