all stakeholders count but the product manager should decide by hadas sheinfled vp product at...
TRANSCRIPT
Who Owns the Roadmap?All Stakeholders Count, But The Product Manager Should Decide
Hadas Sheinfeld
December 4th 9:00 – 17:00 www.productx.org/2014
Quick Introduction
December 4th 9:00 – 17:00 www.productx.org/2014
What we’ll talk about
•What is a roadmap?
•Roadmap Stakeholders:
- The CEO
- The sales person
- The customer
- The tech people
- The product manager
• So what do I do?
December 4th 9:00 – 17:00 www.productx.org/2014
What is a roadmap?
• A roadmap details the features and platforms for future releases over the upcoming months and years. A product roadmap reveals your current plans but is not a commitment.
• A product roadmap shows the sales channel and our major customers where the product is headed and what features to expect in future product releases.
http://www.pragmaticmarketing.com/resources/Product-Roadmaps#sthash.FJDLigy6.dpuf
December 4th 9:00 – 17:00 www.productx.org/2014
Do we need a product roadmap?
December 4th 9:00 – 17:00 www.productx.org/2014
So we need a roadmap
December 4th 9:00 – 17:00 www.productx.org/2014
The CEO
December 4th 9:00 – 17:00 www.productx.org/2014
The sales person
December 4th 9:00 – 17:00 www.productx.org/2014
The customer
December 4th 9:00 – 17:00 www.productx.org/2014
The tech people
December 4th 9:00 – 17:00 www.productx.org/2014
The product manager
December 4th 9:00 – 17:00 www.productx.org/2014
The Product Manager Agenda
What is your goal?
• Income
•Retention
• Innovation
•Marketing buzz
•Brand /Positioning
•Valuation
December 4th 9:00 – 17:00 www.productx.org/2014
The product manager agenda
•Who is the customer?
•How will we reach this customer?
•Market – size, key players, competition
•Development cost
• Time to market
•Profitability
•Risk/Unknowns
December 4th 9:00 – 17:00 www.productx.org/2014
Innovation Pitch Contest – Apply now
During the conference
Experienced product managers giving 5 minutes pitch
Send application to [email protected]
• 4 selected product managers- Apply now
• Talk 5 minutes about your product change in front
of 600 people
Most innovative change wins:
• Online rating from the audience
• ProductX Board scoring
December 4th 9:00 – 17:00 www.productx.org/2014
So what do I do?
- Listen
December 4th 9:00 – 17:00 www.productx.org/2014
So what do I do?
- Listen
- Define goals
December 4th 9:00 – 17:00 www.productx.org/2014
So what do I do?
- Listen
- Define goals
- Qualify ideas
December 4th 9:00 – 17:00 www.productx.org/2014
So what do I do?
- Listen
- Define goals
- Qualify ideas
- Prioritize and decide
December 4th 9:00 – 17:00 www.productx.org/2014
So what do I do?
- Listen
- Define goals
- Qualify ideas
- Prioritize and decide
- Communicate
December 4th 9:00 – 17:00 www.productx.org/2014
So what do I do?
- Listen
- Define goals
- Qualify ideas
- Prioritize and decide
- Communicate
- Re-evaluate and change
Thank you