alliance presentation for vending

8/7/2019 Alliance presentation for Vending

1/20

Connecting

toCustomers

DIRECTLY


2/20

Coffee Day Beverages

The Vending Division


3/20

Beverages on the go

Pioneers of the Bean2cup

machine Market Leaders


4/20

REACH

In all major cities

across the country

with 10000+ vendingmachines

Strong network in

Karnataka, T.N.,

Kerala, AP, Maharashtra,

Kolkata & Delhi


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Presence

Corporates

Petrol pumps

Malls Schools

Colleges

Hospitals

Cinemas

Restaurants

Airport lounges

Railway stations


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Corporate Mix

IT

BPOs

Banking & Financial

Manufacturing

Services

Media


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Key Corporate Clients


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The Offering

One to One contact

Undivided attention seekers

Compulsory viewing

Personalized

High Stickiness

Relevant Reach

Uninterrupted OTS

Least opportunity of consumers to switch communication.

Captive Audience

No attention diverters.

Relaxed frame of mind

Open to engaging with the communication

Uncluttered and consistent presence

Unique creative/ innovative concepts


9/20

Target Audience

22 45 yr old professionals

Highly qualified

SEC A, B

Media savvy

High disposable income


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Benefits of including CD beverages in your media planBenefits of including CD beverages in your media plan

Well defined TG

Reach out to them in their workplace

TG in a very receptive mood Relaxed during coffee breaks

With colleagues (key reference groups)

Tendency for them to hang around in the pantry/facilities areaand chitchat there!

An opportunity to convert a typical mass media campaign to a 360degree communication endeavor

Uncluttered and consistent presence in highly innovative manner


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M

edia Vehicles


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Cup Branding

Novel way of reaching out to the T.G.

A consumer takes 4/5 minutes to have

a cup of coffee

Exposed to your message at least twice

a day

High brand recall over a 1 month period


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Cup Branding

The message on the cup could pertain to:-

Promotion of the brand per se

A new product being launched

Announcement of a consumer offer

Response driven mechanism


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Tent Cards on Machine

Distinctive shapes may be given

to attract the attention of the T.G.

Displayed on the face of the machine

Highly visible medium

Cannot go unnoticed since the key

pad (containing all the menu options)

is just below it


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Leaflets Leaflets can be placed near

the machine

Can be distributed by our

operators in some of the key

accounts

Lead Generation

Response driven


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S

ampling Free samples can be placed near the machine

New products/variants could be tested

Let customers experience product directly


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Previous Engagements


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ITC Kitchens of India & Aashirvaad

Target Audience The bachelors in software companies who suffer from

paucity of time & are looking for ready to eat products

Promo Offered a 25% off on KOI & Aashirvaad. Free home delivery on

calling a certain number

Media vehicles used were tent cards & branding on cups


19/20

Cavincare Fairever

Product- Fairever Zero pimple control cream.

T.G.- the BPO crowd of Hyderabad who are prone to pimples and are looking

for fairness options. Hyderabad is the largest market for fairness creams

Objective Generate awareness about this new variant. Test market the

product in Hyderabad

Media vehicles used were tent cards, poster on 1 side of the machine,

branding space on the cup and leaflets. Did a sampling exercise and also ran a

contest to generate interest


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Thank You!

alliance presentation for vending

Documents