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The Monthly Measuring CupWhat American Families Are Eating andCooking – January 2010

Trend of the Month: Give Up the Fun Stuff - Less Dessert, Less Alcohol and No Smoking!

This year, consumers are giving up or cutting back on more of life’s pleasures than they did last year. Responses show a 54% increase in the number of people who want to quit smoking, a 61% increase in the number of people who plan to drink less and a 162% increase in the number of people who want to eat less dessert. Nearly 40% more people made a health related resolu-tion this year and they intend to turn it into a year-round life change. A recent Allrecipes survey* asking consumers about their diets, health, and eating habits revealed additional key findings including the following:

• 47% of consumers said a healthy diet is “Very Important” and they are careful about all the foods their family eats

• 55% said their goal of staying healthy in 2010 involved exercise

• 77% of consumers say fat is most important to them when reviewing a recipe’s nutritional information, while 66% look at calories, and 58% check sugar

• 40% said “Resisting Treats and Snacks” was the top challenge to maintaining a healthy diet, while almost a quarter cited “Restaurant Meals and Eating Out”

• 31% regularly prepare meals four to seven times a week, while 28% prepare them eight to 14 times a week

• Which cities’ residents think most about year-round dieting? Orlando/Daytona Beach (64%), and Tampa/St. Petersburg (63%), followed by Boston (56%), Dallas/Ft. Worth (55%), and Cleveland (55%)

Allrecipes launches One-of-a-Kind Nutrition Search Tool to Find and Sort Recipes Based on Nutritional Needs

Allrecipes created this one-of-a-kind feature in response to user demand; 84 percent of users review nutritional information to select healthy recipes.

The new tool allows health-conscious home cooks to dynamically filter recipe search results based on specific nutrition attributes including calories, fat, carbohydrates, protein, cholesterol and sodium.

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What’s Cooking?

Top Search Terms for January

Home cooks craved economical comfort food favorites in January, no doubt due to cold winter weather as well as the sniffy, sneezy cold season, and searched for Chicken and Dump-lings and Chicken Noodle Soup. Apple searches dropped off, and cooks seemed to favor noodles over rice, while searches for pricier meats such as pork and steak fell farthest.

Sizzling! – (search terms moving UP more than 20 places) – Chicken and Dumplings, Chicken Noodle Soup, Pumpkin Muffins

Simmering – (search terms moving DOWN 20 places or less) – Apples, Casseroles

In the Deep Freeze – (search terms moving DOWN 20 places or more) – Pork, Steak, Rice

January Recipe Favorites

The Top 5 Most-Viewed Recipes

The January recipe guideline for home cooks seemed to be: Make it easy and convenient, make it in advance, and please my family.

1. Awesome Slow Cooker Pot Roasthttp://allrecipes.com/recipe/awesome-slow-cooker-pot-roast/detail.aspx 2. World’s Best Lasagnahttp://allrecipes.com/recipe/worlds-best-lasagna/detail.aspx3. Banana Banana Bread http://allrecipes.com/recipe/banana-banana-bread/detail.aspx4. Pizza Casserole http://allrecipes.com/recipe/pizza-casserole/detail.aspx 5. Good Old-Fashioned Pancakeshttp://allrecipes.com/recipe/good-old-fashioned-pancakes/detail.aspx

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On the Rise

Special Foods Make Valentine’s Day Romantic Around the World

70% will stay in this year and 67% will cook a meal, according to a recent Allrecipes survey.** What’s most important for a roman-tic evening? For 79% of consumers, “Special foods” are what make a Valentine’s Day evening romantic, along with music for 60%.

Here’s a look at the three most popular Valentine’s Day recipes on Allrecipes sites around the world:

U.S. – www.Allrecipes.com1. Chocolate Covered Strawberrieshttp://allrecipes.com/recipe/chocolate-covered-strawberries/detail.aspx2. Cornish Game Hens with Garlic and Rosemaryhttp://allrecipes.com/recipe/cornish-game-hens-with-garlic-and-rosemary/detail.aspx 3. Filet Mignon with Rich Balsamic Glazehttp://allrecipes.com/recipe/filet-mignon-with-rich-balsamic-glaze/detail.aspx

U.K./Ireland – www.Allrecipes.co.uk1. Adele’s True Love Italian Chickenhttp://allrecipes.co.uk//recipe/709/adele-s-true-love-italian-chicken.aspx2. No-Bake Chocolate Cheesecakehttp://allrecipes.co.uk//recipe/85/no-bake-chocolate-cheesecake.aspx3. Heavenly Lamb Shankshttp://allrecipes.co.uk//recipe/408/heavenly-lamb-shanks.aspx

France – www.Allrecipes.fr1. Super Easy Duck à la Orangehttp://allrecipes.fr/recette/3077/canard---l-orange-super-facile.aspx2. Grilled Lobster Tailshttp://allrecipes.fr/recette/5078/queues-de-langoustes-grill-es.aspx3. Chocolate Heart Cakehttp://allrecipes.fr/recipe/5055/c-ur-au-chocolat.aspx

Australia – www.Allrecipes.com.au1. Mango-Prawn Saladhttp://allrecipes.com.au/recipe/7034/mango---prawn-salad.aspx2. Chicken and Couscous Saladhttp://allrecipes.com.au/recipe/1152/chicken-and-couscous-salad.aspx3. Balsamic-Glazed Salmon Filletshttp://allrecipes.com.au/recipe/874/balsamic-glazed-salmon-fillets.aspx

Germany – www.Allrecipes.de1. Scallops with Garlic and Basilhttp://allrecipes.de/rezept/2750/jakobsmuscheln-mit-knoblauch-und-basilikum.aspx2. Arugula Salad with Parmesanhttp://allrecipes.de/rezept/4644/rucolasalat-mit-parmesan.aspx3. Steak Fillet in Red Wine-Balsamic Saucehttp://allrecipes.de/rezept/1407/filetsteak-in-rotwein-balsamico-sud.aspx

Fan-Approved Recipes for the Big Game

The second biggest All-American eating holiday is happening February 7! Keep the home team well-fed and happy by making any or all of the most popular 2009 game-day recipes.

1. Seven-layer Taco Dip http://allrecipes.com/recipe/seven-layer-taco-dip/detail.aspx2. Buffalo Chicken Dip http://allrecipes.com/recipe/buffalo-chicken-dip/detail.aspx3. Restaurant-style Buffalo Chicken Wings http://allrecipes.com/recipe/restaurant-style-buffalo-chicken-wings/detail.aspx 4. Simple Turkey Chilihttp://allrecipes.com/recipe/simple-turkey-chili/detail.aspx 5. Best Spinach Dip Everhttp://allrecipes.com/recipe/best-spinach-dip-ever/detail.aspx

*Allrecipes conducted its 2010 New Year Health Survey January 5-8, 2010, with 3,325 consumers participating for a margin of error plus or minus two percent.

**Allrecipes conducted its 2010 Valentine’s Day Survey January 15-18, 2010, with 2,862 consumers participating for a margin of error plus or minus two percent.

About Allrecipes.comAllrecipes, the world’s largest food site, receives more than 365 million annual visits from home cooks who share and download recipes, reviews, photos, personal profiles, and meal ideas. For more than 13 years, the Seattle-based site has served as a dynamic, indispensable resource for cooks of all skill levels seeking trusted recipes, entertaining ideas, everyday and holiday meal solutions, practical cooking tips and food advice. As the fastest growing independent food Internet site, Allrecipes provides insights into the kitchens and cooking passions of home cooks everywhere. Since 2008, Allrecipes has launched localized versions for the United Kingdom/Ireland, Australia/New Zealand, France, Germany, China, Japan, French Canada, the Netherlands, Southeast Asia, Brazil, Mexico, and Russia. Allrecipes is part of Food & Entertaining @ RDA, a division of The Reader’s Digest Association, Inc. For additional information regarding Allrecipes, please visit www.allrecipes.com.

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