january 2015 allrecipes measuring cup trend report - healthful eating trends for 2015

8/9/2019 January 2015 Allrecipes Measuring Cup Trend Report - Healthful Eating Trends for 2015

1/8

Once upon a time, calcium was considered the primary nutritional benefit of eating yogurt. Then came a

heightened interest in protein. While 83% of consumers say taste is the most important factor to considerwhen buying yogurt, almost half now say beneficial bacteria called probiotics are importantequally asimportant as calcium and protein.

INSIGHT #1 Probiotic-Powered Yogurt Choices

ProbioticsTaste Protein Calcium Convenience Healthiness

0

100When buying yogurt, which of the following

factors are important to you?

Millennials Gen X Baby Boomers79%

84%

87%

48%

50%

40% 5

1%

46%

38% 5

0%

48%

44%

24%

20%

23%

58%

54%

44%

ogurt

Everyone says theyre interested in healthy

eating, but what is really happening on a day-to-

day basis in American kitchens? Januarys arriva

with ritual resolutions for changes in the coming

new year, which often include the determination

to eat more healthful meals, gave us the perfect

reason to investigate. Tapping into an external

consumer panel with our EatingWellmagazine

colleagues provides the framework for our 2015Healthy Eating Survey examining American

healthful eating attitudes and behaviors. The

insights are shared here in this special issue of

the Measuring Cup Trend Report.

JANUARY 2015 What American Families are Cooking and Eating

Allrecipes.com Measuring Cup 2015 HEALTHY EATING TRENDS 1
http://www.allrecipes.com/http://www.meredith.com/


2/8

The Best

Vegetarian Chili

in the World

998 reviews

Green

Smoothie

318 votes

Mediterranean

Quinoa Salad

304 reviews

Sweet Potato

Mac & Cheese

98 votes

Low Carb

Jambalaya

121 reviews

Spaghetti

Squash &

Meatballs

32 votes

Healthy

Green Juice

38 reviews

Tilapia with

Tomato Olive

Sauce

28 votes

Popular Clean Eating Recipes

Allrecipes ( ) EatingWell ( )

While named diets have recognition and multitudes of followers, presently the most popular dietary focusacross all age groups is clean eating. The term is a broad definition of intentional eating that meansdifferent things to different people but connects with a healthful lifestyle. When it comes to diets, the topreasons people say theyre following one is to lose weight or to simply feel better. A persons age influencestheir motivations for dieting: Millennials and Gen Xers are more likely to follow a diet to lose weight, while

Baby Boomers want to feel better or manage a health condition such as diabetes. When it comes to nameddiets (think: Paleo, DASH diet), Millennials are the most likely age segment to follow these, while Boomersgravitate towards lifestyle diets such as Mediterranean and Weight Watchers.

INSIGHT #2 Clean Eating Appeal

6%

3%

3%

JuiceCleanse

0

50If any, what is the primary diet you have

followed in the past 12 months?

Millennials Gen X Baby Boomers

WeightWatchers

8%17%

15%

DashDiet

8%

0%

2%

CarbCycling

8%

8%

8%

PaleoDiet

8%3%

2%

MediterraneanDiet

5%

9% 14%

CleanEating

36%

37%46%

http://allrecipes.com/Recipe/The-Best-Vegetarian-Chili-in-the-World/Detail.aspxhttp://allrecipes.com/Recipe/The-Best-Vegetarian-Chili-in-the-World/Detail.aspxhttp://allrecipes.com/Recipe/The-Best-Vegetarian-Chili-in-the-World/Detail.aspxhttp://www.eatingwell.com/recipes/green_smoothie.htmlhttp://www.eatingwell.com/recipes/green_smoothie.htmlhttp://allrecipes.com/Recipe/Mediterranean-Quinoa-Salad/Detail.aspxhttp://allrecipes.com/Recipe/Mediterranean-Quinoa-Salad/Detail.aspxhttp://www.eatingwell.com/recipes/sweet_potato_macaroni_cheese.htmlhttp://www.eatingwell.com/recipes/sweet_potato_macaroni_cheese.htmlhttp://allrecipes.com/Recipe/Low-Carb-Jambalaya/Detail.aspxhttp://allrecipes.com/Recipe/Low-Carb-Jambalaya/Detail.aspxhttp://www.eatingwell.com/recipes/spaghetti_squash_meatballs.htmlhttp://www.eatingwell.com/recipes/spaghetti_squash_meatballs.htmlhttp://www.eatingwell.com/recipes/spaghetti_squash_meatballs.htmlhttp://allrecipes.com/Recipe/Healthy-Green-Juice/Detail.aspxhttp://allrecipes.com/Recipe/Healthy-Green-Juice/Detail.aspxhttp://www.eatingwell.com/recipes/tilapia_tomato_olive_sauce.htmlhttp://www.eatingwell.com/recipes/tilapia_tomato_olive_sauce.htmlhttp://www.eatingwell.com/recipes/tilapia_tomato_olive_sauce.htmlhttp://www.eatingwell.com/recipes/tilapia_tomato_olive_sauce.htmlhttp://www.eatingwell.com/recipes/tilapia_tomato_olive_sauce.htmlhttp://www.eatingwell.com/recipes/tilapia_tomato_olive_sauce.htmlhttp://allrecipes.com/Recipe/Healthy-Green-Juice/Detail.aspxhttp://allrecipes.com/Recipe/Healthy-Green-Juice/Detail.aspxhttp://www.eatingwell.com/recipes/spaghetti_squash_meatballs.htmlhttp://www.eatingwell.com/recipes/spaghetti_squash_meatballs.htmlhttp://www.eatingwell.com/recipes/spaghetti_squash_meatballs.htmlhttp://allrecipes.com/Recipe/Low-Carb-Jambalaya/Detail.aspxhttp://allrecipes.com/Recipe/Low-Carb-Jambalaya/Detail.aspxhttp://www.eatingwell.com/recipes/sweet_potato_macaroni_cheese.htmlhttp://www.eatingwell.com/recipes/sweet_potato_macaroni_cheese.htmlhttp://allrecipes.com/Recipe/Mediterranean-Quinoa-Salad/Detail.aspxhttp://allrecipes.com/Recipe/Mediterranean-Quinoa-Salad/Detail.aspxhttp://www.eatingwell.com/recipes/green_smoothie.htmlhttp://www.eatingwell.com/recipes/green_smoothie.htmlhttp://allrecipes.com/Recipe/The-Best-Vegetarian-Chili-in-the-World/Detail.aspxhttp://allrecipes.com/Recipe/The-Best-Vegetarian-Chili-in-the-World/Detail.aspxhttp://allrecipes.com/Recipe/The-Best-Vegetarian-Chili-in-the-World/Detail.aspx


3/8

The gluten-free foodmarket continues togrow by leaps andbounds. Accordingto market research

firm Mintel, gluten-free food sales wereexpected to reach$8.8 billion in 2014,up 63% since 2012.Much of this growthis coming from

younger shoppers: first Millennials (31%), and thenGen Xers (20%), say theyre eating more gluten-freefoods today vs. a year ago. Thats a sharp contrast toBaby Boomers where only 9% say theyre eating more

gluten-free products.

INSIGHT #3 Gluten-Free: A Divided Market

Eating Less?Eating the

Same Amount?Eating More?

0

50

31%

20%

9%

11%

8

%

5%

40%

41%

45%Millennials Gen X Baby Boomers

In the past year, for gluten-free

products, are you...

Garbanzo Bean

Chocolate Cake

Gluten Free!

637 reviews

DeliciousGluten-Free

Pancakes

204 reviews

Flourless

Honey-

Almond Cake

422 votes

Gluten-Free

Peanut Butter

Cookies

210 reviews

Gluten-FreeYellow Cake

200 reviews

Pumpkin-Chocolate Tor

with Pumpkin

Whipped Crea

64 votes

Chickenwith Creamy

Braised Leeks

84 votes

Popular Gluten-Free Recipes


Caramel

Cream Chees

Custard

193 votes

http://allrecipes.com/Recipe/Garbanzo-Bean-Chocolate-Cake-Gluten-Free/Detail.aspxhttp://allrecipes.com/Recipe/Garbanzo-Bean-Chocolate-Cake-Gluten-Free/Detail.aspxhttp://allrecipes.com/Recipe/Garbanzo-Bean-Chocolate-Cake-Gluten-Free/Detail.aspxhttp://allrecipes.com/Recipe/Delicious-Gluten-Free-Pancakes/Detail.aspxhttp://allrecipes.com/Recipe/Delicious-Gluten-Free-Pancakes/Detail.aspxhttp://allrecipes.com/Recipe/Delicious-Gluten-Free-Pancakes/Detail.aspxhttp://www.eatingwell.com/recipes/flourless_honey_almond_cake.htmlhttp://www.eatingwell.com/recipes/flourless_honey_almond_cake.htmlhttp://www.eatingwell.com/recipes/flourless_honey_almond_cake.htmlhttp://allrecipes.com/Recipe/Gluten-free-Peanut-Butter-Cookies/Detail.aspxhttp://allrecipes.com/Recipe/Gluten-free-Peanut-Butter-Cookies/Detail.aspxhttp://allrecipes.com/Recipe/Gluten-free-Peanut-Butter-Cookies/Detail.aspxhttp://allrecipes.com/Recipe/Gluten-Free-Yellow-Cake/Detail.aspxhttp://allrecipes.com/Recipe/Gluten-Free-Yellow-Cake/Detail.aspxhttp://www.eatingwell.com/recipes/pumpkin_chocolate_torte.htmlhttp://www.eatingwell.com/recipes/pumpkin_chocolate_torte.htmlhttp://www.eatingwell.com/recipes/pumpkin_chocolate_torte.htmlhttp://www.eatingwell.com/recipes/pumpkin_chocolate_torte.htmlhttp://www.eatingwell.com/recipes/chicken_braised_leeks.htmlhttp://www.eatingwell.com/recipes/chicken_braised_leeks.htmlhttp://www.eatingwell.com/recipes/chicken_braised_leeks.htmlhttp://www.eatingwell.com/recipes/caramel_cream_cheese_custard_flan_de_queso.htmlhttp://www.eatingwell.com/recipes/caramel_cream_cheese_custard_flan_de_queso.htmlhttp://www.eatingwell.com/recipes/caramel_cream_cheese_custard_flan_de_queso.htmlhttp://www.eatingwell.com/recipes/caramel_cream_cheese_custard_flan_de_queso.htmlhttp://www.eatingwell.com/recipes/caramel_cream_cheese_custard_flan_de_queso.htmlhttp://www.eatingwell.com/recipes/caramel_cream_cheese_custard_flan_de_queso.htmlhttp://www.eatingwell.com/recipes/chicken_braised_leeks.htmlhttp://www.eatingwell.com/recipes/chicken_braised_leeks.htmlhttp://www.eatingwell.com/recipes/chicken_braised_leeks.htmlhttp://www.eatingwell.com/recipes/pumpkin_chocolate_torte.htmlhttp://www.eatingwell.com/recipes/pumpkin_chocolate_torte.htmlhttp://www.eatingwell.com/recipes/pumpkin_chocolate_torte.htmlhttp://www.eatingwell.com/recipes/pumpkin_chocolate_torte.htmlhttp://allrecipes.com/Recipe/Gluten-Free-Yellow-Cake/Detail.aspxhttp://allrecipes.com/Recipe/Gluten-Free-Yellow-Cake/Detail.aspxhttp://allrecipes.com/Recipe/Gluten-free-Peanut-Butter-Cookies/Detail.aspxhttp://allrecipes.com/Recipe/Gluten-free-Peanut-Butter-Cookies/Detail.aspxhttp://allrecipes.com/Recipe/Gluten-free-Peanut-Butter-Cookies/Detail.aspxhttp://www.eatingwell.com/recipes/flourless_honey_almond_cake.htmlhttp://www.eatingwell.com/recipes/flourless_honey_almond_cake.htmlhttp://www.eatingwell.com/recipes/flourless_honey_almond_cake.htmlhttp://allrecipes.com/Recipe/Delicious-Gluten-Free-Pancakes/Detail.aspxhttp://allrecipes.com/Recipe/Delicious-Gluten-Free-Pancakes/Detail.aspxhttp://allrecipes.com/Recipe/Delicious-Gluten-Free-Pancakes/Detail.aspxhttp://allrecipes.com/Recipe/Garbanzo-Bean-Chocolate-Cake-Gluten-Free/Detail.aspxhttp://allrecipes.com/Recipe/Garbanzo-Bean-Chocolate-Cake-Gluten-Free/Detail.aspxhttp://allrecipes.com/Recipe/Garbanzo-Bean-Chocolate-Cake-Gluten-Free/Detail.aspx


4/8

Beans57%

Carrots58%

Broccoli66%

Peas44%

Celery43%

Spinach50%

Zucchini35%

BrusselsSprouts

32%

Cauliflower42%

SpaghettiSquash

27%

Eggplant26%

Kale30%

INSIGHT #4 Broccoli Wins Veggie Popularity Contest

Home cooks are eager for their families to eatmore veggies with 68% saying they are eatingmore vegetables today vs. a year ago. Tried-and-true favorites win the popularity game with morethan 60% devouring broccoli (sorry, PresidentBush), followed by carrots, spinach, and peas.Ever-trendy kale trails behindonly 33% ofMillennials are eating the dark leafy green, and

26% of (perhaps less adventurous?) Boomers aredoing the same. Legumes/beans held their statusas one of the most popular plant-based sourcesof protein and fiber, but not equally among all agegroups. Baby Boomers seek the benefits of beansmore than Millennials by a margin of 63% to 50%.

Roasted

Vegetables

1,215 reviews

Black Bean

Vegetable

Soup

798 reviews

Broccoli Salad

with Creamy

Feta Dressing

187 votes

Broccoli

Beef and

Potato Hotdis

307 votes

Alysons

Broccoli

Salad

1,053 reviews

Marrakesh

Vegetable

Curry

303 reviews

Broccoli,

Cannellini and

Cheddar Soup

325 votes

Kung Pao

Tofu

144 votes

Popular Vegetable Recipes


Which of the following vegetables and legumes

have you eaten more of this year?

http://allrecipes.com/Recipe/Roasted-Vegetables/Detail.aspxhttp://allrecipes.com/Recipe/Roasted-Vegetables/Detail.aspxhttp://allrecipes.com/Recipe/Black-Bean-Vegetable-Soup/Detail.aspxhttp://allrecipes.com/Recipe/Black-Bean-Vegetable-Soup/Detail.aspxhttp://allrecipes.com/Recipe/Black-Bean-Vegetable-Soup/Detail.aspxhttp://www.eatingwell.com/recipes/broccoli_salad_with_creamy_feta_dressing.htmlhttp://www.eatingwell.com/recipes/broccoli_salad_with_creamy_feta_dressing.htmlhttp://www.eatingwell.com/recipes/broccoli_salad_with_creamy_feta_dressing.htmlhttp://www.eatingwell.com/recipes/broccoli_beef_potato_hotdish.htmlhttp://www.eatingwell.com/recipes/broccoli_beef_potato_hotdish.htmlhttp://www.eatingwell.com/recipes/broccoli_beef_potato_hotdish.htmlhttp://allrecipes.com/Recipe/Alysons-Broccoli-Salad-2/Detail.aspxhttp://allrecipes.com/Recipe/Alysons-Broccoli-Salad-2/Detail.aspxhttp://allrecipes.com/Recipe/Alysons-Broccoli-Salad-2/Detail.aspxhttp://allrecipes.com/Recipe/Marrakesh-Vegetable-Curry/Detail.aspxhttp://allrecipes.com/Recipe/Marrakesh-Vegetable-Curry/Detail.aspxhttp://allrecipes.com/Recipe/Marrakesh-Vegetable-Curry/Detail.aspxhttp://www.eatingwell.com/recipes/broccoli_cannellini_bean_cheddar_soup.htmlhttp://www.eatingwell.com/recipes/broccoli_cannellini_bean_cheddar_soup.htmlhttp://www.eatingwell.com/recipes/broccoli_cannellini_bean_cheddar_soup.htmlhttp://www.eatingwell.com/recipes/kung_pao_tofu.htmlhttp://www.eatingwell.com/recipes/kung_pao_tofu.htmlhttp://www.eatingwell.com/recipes/kung_pao_tofu.htmlhttp://www.eatingwell.com/recipes/kung_pao_tofu.htmlhttp://www.eatingwell.com/recipes/broccoli_cannellini_bean_cheddar_soup.htmlhttp://www.eatingwell.com/recipes/broccoli_cannellini_bean_cheddar_soup.htmlhttp://www.eatingwell.com/recipes/broccoli_cannellini_bean_cheddar_soup.htmlhttp://allrecipes.com/Recipe/Marrakesh-Vegetable-Curry/Detail.aspxhttp://allrecipes.com/Recipe/Marrakesh-Vegetable-Curry/Detail.aspxhttp://allrecipes.com/Recipe/Marrakesh-Vegetable-Curry/Detail.aspxhttp://allrecipes.com/Recipe/Alysons-Broccoli-Salad-2/Detail.aspxhttp://allrecipes.com/Recipe/Alysons-Broccoli-Salad-2/Detail.aspxhttp://allrecipes.com/Recipe/Alysons-Broccoli-Salad-2/Detail.aspxhttp://www.eatingwell.com/recipes/broccoli_beef_potato_hotdish.htmlhttp://www.eatingwell.com/recipes/broccoli_beef_potato_hotdish.htmlhttp://www.eatingwell.com/recipes/broccoli_beef_potato_hotdish.htmlhttp://www.eatingwell.com/recipes/broccoli_salad_with_creamy_feta_dressing.htmlhttp://www.eatingwell.com/recipes/broccoli_salad_with_creamy_feta_dressing.htmlhttp://www.eatingwell.com/recipes/broccoli_salad_with_creamy_feta_dressing.htmlhttp://allrecipes.com/Recipe/Black-Bean-Vegetable-Soup/Detail.aspxhttp://allrecipes.com/Recipe/Black-Bean-Vegetable-Soup/Detail.aspxhttp://allrecipes.com/Recipe/Black-Bean-Vegetable-Soup/Detail.aspxhttp://allrecipes.com/Recipe/Roasted-Vegetables/Detail.aspxhttp://allrecipes.com/Recipe/Roasted-Vegetables/Detail.aspx


5/8

One in five U.S. women (20%) are preparing more ethnic/regional dishes than they were two years ago accordingto Better Homes and Gardens 2014 Food Factor Study.*This interest may be motivated by ethnic cuisines healthyprofile. While the Mediterranean diet continues to reign as

healthiest for 27% of consumers overall

and especiallyfor Baby BoomersAsian food is close behind. Twenty-onepercent of survey respondents, particularly GenXers, saythey consider Japanese food healthy, followed by Chinese(15%) and Korean (4%) cuisines.

INSIGHT #5 More Sushi in Supermarkets?

Shoyu

Chicken

459 reviews

Japanese

Zucchini and

Onions

334 reviews

Japanese

Beef Stir-Fry

105 reviews

Pineapple-

Teriyaki

Chicken

135 votes

Japanese

CucumberSalad

309 votes

Easy Miso-

Chicken

Ramen

40 votes

Halibut with

Rice Wine

84 reviews

Sesame

Seared Tuna

253 reviews

Moms Sushi

Rice

125 reviews

Broiled

Salmon with

Miso Glaze

55 votes

Japanese

Chicken-ScallRice Bowl

252 votes

Seared Tuna

Tataki Quinoa

Bowl

10 votes

Popular Japanese Recipes


ChineseJapaneseMediterranean Korean Thai Indian Greek

0

50Of These Cuisines, Which Do You

Consider the Most Healthy?

18% 25%

42%

22%

24%

15%

15%

17%

15%

7%3%

1%

3%5%

5%

6%

3%

2%

8%

9%

4%

Millennials Gen X Baby Boomers

http://allrecipes.com/Recipe/Shoyu-Chicken/Detail.aspxhttp://allrecipes.com/Recipe/Shoyu-Chicken/Detail.aspxhttp://allrecipes.com/Recipe/Japanese-Zucchini-and-Onions/Detail.aspxhttp://allrecipes.com/Recipe/Japanese-Zucchini-and-Onions/Detail.aspxhttp://allrecipes.com/Recipe/Japanese-Zucchini-and-Onions/Detail.aspxhttp://allrecipes.com/Recipe/Japanese-Beef-Stir-Fry/Detail.aspxhttp://allrecipes.com/Recipe/Japanese-Beef-Stir-Fry/Detail.aspxhttp://www.eatingwell.com/recipes/pineapple_teriyaki_chicken.htmlhttp://www.eatingwell.com/recipes/pineapple_teriyaki_chicken.htmlhttp://www.eatingwell.com/recipes/pineapple_teriyaki_chicken.htmlhttp://www.eatingwell.com/recipes/japanese_cucumber_salad.htmlhttp://www.eatingwell.com/recipes/japanese_cucumber_salad.htmlhttp://www.eatingwell.com/recipes/japanese_cucumber_salad.htmlhttp://www.eatingwell.com/recipes/easy_miso_chicken_ramen.htmlhttp://www.eatingwell.com/recipes/easy_miso_chicken_ramen.htmlhttp://www.eatingwell.com/recipes/easy_miso_chicken_ramen.htmlhttp://allrecipes.com/Recipe/Halibut-with-Rice-Wine/Detail.aspxhttp://allrecipes.com/Recipe/Halibut-with-Rice-Wine/Detail.aspxhttp://allrecipes.com/Recipe/Sesame-Seared-Tuna/Detail.aspxhttp://allrecipes.com/Recipe/Sesame-Seared-Tuna/Detail.aspxhttp://allrecipes.com/Recipe/Moms-Sushi-Rice/Detail.aspxhttp://allrecipes.com/Recipe/Moms-Sushi-Rice/Detail.aspxhttp://www.eatingwell.com/recipes/broiled_salmon_with_miso_glaze.htmlhttp://www.eatingwell.com/recipes/broiled_salmon_with_miso_glaze.htmlhttp://www.eatingwell.com/recipes/broiled_salmon_with_miso_glaze.htmlhttp://www.eatingwell.com/recipes/japanese_chicken_scallion_rice_bowl.htmlhttp://www.eatingwell.com/recipes/japanese_chicken_scallion_rice_bowl.htmlhttp://www.eatingwell.com/recipes/japanese_chicken_scallion_rice_bowl.htmlhttp://www.eatingwell.com/recipes/seared_tuna_tataki_quinoa_bowl.htmlhttp://www.eatingwell.com/recipes/seared_tuna_tataki_quinoa_bowl.htmlhttp://www.eatingwell.com/recipes/seared_tuna_tataki_quinoa_bowl.htmlhttp://www.eatingwell.com/recipes/seared_tuna_tataki_quinoa_bowl.htmlhttp://www.eatingwell.com/recipes/seared_tuna_tataki_quinoa_bowl.htmlhttp://www.eatingwell.com/recipes/seared_tuna_tataki_quinoa_bowl.htmlhttp://www.eatingwell.com/recipes/japanese_chicken_scallion_rice_bowl.htmlhttp://www.eatingwell.com/recipes/japanese_chicken_scallion_rice_bowl.htmlhttp://www.eatingwell.com/recipes/japanese_chicken_scallion_rice_bowl.htmlhttp://www.eatingwell.com/recipes/broiled_salmon_with_miso_glaze.htmlhttp://www.eatingwell.com/recipes/broiled_salmon_with_miso_glaze.htmlhttp://www.eatingwell.com/recipes/broiled_salmon_with_miso_glaze.htmlhttp://allrecipes.com/Recipe/Moms-Sushi-Rice/Detail.aspxhttp://allrecipes.com/Recipe/Moms-Sushi-Rice/Detail.aspxhttp://allrecipes.com/Recipe/Sesame-Seared-Tuna/Detail.aspxhttp://allrecipes.com/Recipe/Sesame-Seared-Tuna/Detail.aspxhttp://allrecipes.com/Recipe/Halibut-with-Rice-Wine/Detail.aspxhttp://allrecipes.com/Recipe/Halibut-with-Rice-Wine/Detail.aspxhttp://www.eatingwell.com/recipes/easy_miso_chicken_ramen.htmlhttp://www.eatingwell.com/recipes/easy_miso_chicken_ramen.htmlhttp://www.eatingwell.com/recipes/easy_miso_chicken_ramen.htmlhttp://www.eatingwell.com/recipes/japanese_cucumber_salad.htmlhttp://www.eatingwell.com/recipes/japanese_cucumber_salad.htmlhttp://www.eatingwell.com/recipes/japanese_cucumber_salad.htmlhttp://www.eatingwell.com/recipes/pineapple_teriyaki_chicken.htmlhttp://www.eatingwell.com/recipes/pineapple_teriyaki_chicken.htmlhttp://www.eatingwell.com/recipes/pineapple_teriyaki_chicken.htmlhttp://allrecipes.com/Recipe/Japanese-Beef-Stir-Fry/Detail.aspxhttp://allrecipes.com/Recipe/Japanese-Beef-Stir-Fry/Detail.aspxhttp://allrecipes.com/Recipe/Japanese-Zucchini-and-Onions/Detail.aspxhttp://allrecipes.com/Recipe/Japanese-Zucchini-and-Onions/Detail.aspxhttp://allrecipes.com/Recipe/Japanese-Zucchini-and-Onions/Detail.aspxhttp://allrecipes.com/Recipe/Shoyu-Chicken/Detail.aspxhttp://allrecipes.com/Recipe/Shoyu-Chicken/Detail.aspx


6/8

C stands for convenience. Make healthier eating more convenientand consumers will cheer with their wallets, especially when itinvolves veggies. More than 70% of Millennials, Gen Xers, and BabyBoomers say they purchased pre-cut vegetables for cooking inthe past year. Upwards of 60% purchased salad kits, and 42% of

consumers have tried stir-fry kits. But theres a difference in howgenerations embrace convenience: Gen Xers (44%) and Millennials(42%) lead the way, while Boomers (3%) arent in the samemindset. Convenience is also a driver with shelf stable and frozenproducts: 45% of cooks are using pasta/rice kits, 45% have triedfrozen skillet meals, and 33% use simmering sauces to add flavor tomeats and vegetables.

INSIGHT #6 The C Factor

Spinach and

Feta Pita

Bake

493 reviews

Buffalo

Chicken Pasta

Salad

39 reviews

Ravioli &

Vegetable

Soup

300 votes

Tortellini

Primavera

313 votes

Miracle Soup

93 reviews

Fast and Easy

Turkey Pot

Pie

20 reviews

Minestrone

with Endive &

Pepperoni

66 votes

Quick

Vegetable

Saut

39 votes

Popular Convenience Food Recipes


80

0 21% 13% 6%

34% 36% 34%

47% 46%

34%

23% 25% 19%

80

0

74% 72% 70%

37%32%

25%

62%71%

59%

42% 43%

31%

48% 47%

35%

Salad KitsSimmering SaucePre-cut Vegetables Stir-fry Kits Frozen Skillet Meals

Prepared MeatEntres

Delivered Meal/Recipe Kits

Pasta or Rice Kits(Hamburger Helper, etc.)

Pre-marinatedMeats

Popular Conven ence Products

Millennials

Gen X

Baby Boomers

http://allrecipes.com/Recipe/Spinach-and-Feta-Pita-Bake/Detail.aspxhttp://allrecipes.com/Recipe/Spinach-and-Feta-Pita-Bake/Detail.aspxhttp://allrecipes.com/Recipe/Spinach-and-Feta-Pita-Bake/Detail.aspxhttp://allrecipes.com/Recipe/Buffalo-Chicken-Pasta-Salad/Detail.aspxhttp://allrecipes.com/Recipe/Buffalo-Chicken-Pasta-Salad/Detail.aspxhttp://allrecipes.com/Recipe/Buffalo-Chicken-Pasta-Salad/Detail.aspxhttp://www.eatingwell.com/recipes/ravioli_vegetable_soup.htmlhttp://www.eatingwell.com/recipes/ravioli_vegetable_soup.htmlhttp://www.eatingwell.com/recipes/ravioli_vegetable_soup.htmlhttp://www.eatingwell.com/recipes/tortellini_primavera.htmlhttp://www.eatingwell.com/recipes/tortellini_primavera.htmlhttp://allrecipes.com/Recipe/Miracle-Soup/Detail.aspxhttp://allrecipes.com/Recipe/Fast-and-Easy-Turkey-Pot-Pie/Detail.aspxhttp://allrecipes.com/Recipe/Fast-and-Easy-Turkey-Pot-Pie/Detail.aspxhttp://allrecipes.com/Recipe/Fast-and-Easy-Turkey-Pot-Pie/Detail.aspxhttp://www.eatingwell.com/recipes/minestrone_pepperoni_soup.htmlhttp://www.eatingwell.com/recipes/minestrone_pepperoni_soup.htmlhttp://www.eatingwell.com/recipes/minestrone_pepperoni_soup.htmlhttp://www.eatingwell.com/recipes/quick_vegetable_saute.htmlhttp://www.eatingwell.com/recipes/quick_vegetable_saute.htmlhttp://www.eatingwell.com/recipes/quick_vegetable_saute.htmlhttp://www.eatingwell.com/recipes/quick_vegetable_saute.htmlhttp://www.eatingwell.com/recipes/quick_vegetable_saute.htmlhttp://www.eatingwell.com/recipes/quick_vegetable_saute.htmlhttp://www.eatingwell.com/recipes/quick_vegetable_saute.htmlhttp://www.eatingwell.com/recipes/minestrone_pepperoni_soup.htmlhttp://www.eatingwell.com/recipes/minestrone_pepperoni_soup.htmlhttp://www.eatingwell.com/recipes/minestrone_pepperoni_soup.htmlhttp://allrecipes.com/Recipe/Fast-and-Easy-Turkey-Pot-Pie/Detail.aspxhttp://allrecipes.com/Recipe/Fast-and-Easy-Turkey-Pot-Pie/Detail.aspxhttp://allrecipes.com/Recipe/Fast-and-Easy-Turkey-Pot-Pie/Detail.aspxhttp://allrecipes.com/Recipe/Miracle-Soup/Detail.aspxhttp://www.eatingwell.com/recipes/tortellini_primavera.htmlhttp://www.eatingwell.com/recipes/tortellini_primavera.htmlhttp://www.eatingwell.com/recipes/ravioli_vegetable_soup.htmlhttp://www.eatingwell.com/recipes/ravioli_vegetable_soup.htmlhttp://www.eatingwell.com/recipes/ravioli_vegetable_soup.htmlhttp://allrecipes.com/Recipe/Buffalo-Chicken-Pasta-Salad/Detail.aspxhttp://allrecipes.com/Recipe/Buffalo-Chicken-Pasta-Salad/Detail.aspxhttp://allrecipes.com/Recipe/Buffalo-Chicken-Pasta-Salad/Detail.aspxhttp://allrecipes.com/Recipe/Spinach-and-Feta-Pita-Bake/Detail.aspxhttp://allrecipes.com/Recipe/Spinach-and-Feta-Pita-Bake/Detail.aspxhttp://allrecipes.com/Recipe/Spinach-and-Feta-Pita-Bake/Detail.aspx


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*The Better Homes and Gardens 2014 Food Factor Studywas fielded in June 2014, as part of Merediths ongoingconsumer trending research. The 2014 Study is thefourth wave of the modern trending program, continuingthe rich tradition of the Better Homes and Gardens FoodTrend Study and providing insights into Americas foodshopping, cooking, and serving habits.

Methodology

Data cited in this Measuring Cup Report is derived froman external panel fielded in November 2014, consistingof 1,000 U.S.-based participants using age and genderfilters to provide a representative sample. Respondentswere over age 18 and under age 55, and included onlyhouseholds with children.

About Allrecipes

Allrecipes, the worlds largest food-focused socialcommunity, receives more than one billion visits annuallyfrom family-focused women who connect and inspire oneanother through photos, reviews, videos and blog posts.Since its launch in 1997, the Seattle-based social site hasserved as a dynamic, indispensable resource for cooksof all skill levels seeking trusted recipes, entertainingideas, everyday and holiday meal solutions and practicalcooking tips. Allrecipes is a global, multi-platform brandwith 19 sites, three mobile apps, and 15 eBooks, serving24 countries in 13 languages. In 2013, Allrecipesmagazinelaunched nationwide, and an Allrecipescooking segmentpremiered on Merediths The Better Show.

About EatingWell

Launched in 2002, EatingWell is a leading source ofscience-based nutrition advice; inspiring articles aboutfood, farms and cooking; delicious and healthy recipes,and useful shopping information. EatingWell is fast-growing multi-media brand that focuses exclusively onthe expanding healthy-eating sector and its mission is tomake healthy eating a joyful way of life. The brand has

rapidly diversified from producing its flagship bimonthlyEatingWell Magazine (which now reaches more than 4.1million readers) to multiple formats, including a content-rich website (www.eatingwell.com) which reaches closeto five million unique visitors a month, content andbrand licensing, custom publishing, as well as consumercookbooks and health books.

About Meredith Corporation

Meredith Corporation (NYSE:MDP;www.meredith.com)is the leading media and marketing company servingAmerican women. Meredith features multiple well-knownnational brandsincluding Better Homes and Gardens,Parents, Family Circle, Allrecipes.com, Fitness, AmericanBaby and EveryDay with Rachael Rayalong with localtelevision brands in fast-growing markets. Meredith isthe industry leader in creating content in key consumerinterest areas such as home, family, food, health andwellness and self-development. Meredith uses multipledistribution platformsincluding print, television, digital,mobile, tablets, and videoto give consumers contentthey desire and to deliver the messages of its advertising

and marketing partners.

Please Contact:

For a full survey report and additional details,please contact:

Esmee WilliamsAllrecipesVice President, Consumer & Brand Strategy2064367416

[email protected]

Jessie PriceEatingWellEditor-in-Chief802-985-4534Jessie.Price@eatingwell.com

http://allrecipes.com/http://www.eatingwell.com/http://www.meredith.com/http://www.meredith.com/mailto:esmee%40allrecipes.com?subject=mailto:Jessie.Price%40eatingwell.com?subject=http://www.allrecipes.com/mailto:Jessie.Price%40eatingwell.com?subject=mailto:esmee%40allrecipes.com?subject=http://www.meredith.com/http://www.meredith.com/http://www.eatingwell.com/http://allrecipes.com/


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january 2015 allrecipes measuring cup trend report - healthful eating trends for 2015

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