allrecipes september-october 2015 back-to-school measuring cup trend report
DESCRIPTION
The school-year is off to a busy start, which means families are packing lunches along with arranging carpools, monitoring homework, and talking to teachers. With 67% of families sending their kids to school with a home-packed lunch, what’s inside that brown bag and lunch box intrigued us. We surveyed 1,000 moms and dads to ask what’s important for school lunches in terms of nutrition, cost, special dietary concerns, ethnic flavors, and food as a link to brain power. We’re sharing key survey results in our September-October 2015 Measuring Cup Report.TRANSCRIPT
7172019 Allrecipes September-October 2015 Back-To-School Measuring Cup Trend Report
httpslidepdfcomreaderfullallrecipes-september-october-2015-back-to-school-measuring-cup-trend-report 17
SEPTEMBER-OCTOBER 2015 2015 BACK-TO-SCHOOL TRENDS
What American Families areCooking and Eating
Brown bag school lunches continue to be
the preerred school lunch approach or
the vast majority o amilies Survey resultsdemonstrate that overall 67 o American
amilies are sending their kids to school with
lunches prepared at home For millennials
the number rises to 70 Itrsquos not just once
a week either one-third o parents pack
lunches ive days a week
INSIGHT 1 Lunch to Gohellip from Home
WITH THE ARRIVAL OF FALL COMES THE REINVENTION
o daily calendars and habits among amilies with
school-aged kids Necessities such as carpools
homework assignments and afer-school care are
among the many concerns parents must address
along with redeining how to meet the opportunities
and needs o the lunchtime meal For this issue o
Allrecipesrsquo Measuring Cup Trend Report we polled
parents o school-aged kidsmdashboth moms and dadsmdash
to ind out more about their attitudes and concerns
regarding their childrenrsquos school lunches Be irst
in your class to read the insights in this issue o theMeasuring Cup Trend Report
Who is packing school
lunches at home
6 7 66 7 0
Millenials
Gen X
Overall
Allrecipescom Measuring Cup September-October 2015 2015 Back-to-school Trends 1
7172019 Allrecipes September-October 2015 Back-To-School Measuring Cup Trend Report
httpslidepdfcomreaderfullallrecipes-september-october-2015-back-to-school-measuring-cup-trend-report 27
INSIGHT 3 Money Matters
Families continue to be budget-
conscious when it comes to ood
shopping For three-quarters o all
parents saving money on the products
they buy and pack or school lunches isldquoimportantrdquo or ldquovery importantrdquo When
asked their top criteria or selecting
products or lunches ldquosaving moneyrdquo
and ldquonutritionrdquo rose to the top across
all demographics
Mom is still the ldquomain playerrdquo in most
amilies (56) when it comes to packing
school lunches but in almost a quarter
o all amilies packing sack lunches is a
ldquotogetherrdquo task Among GenX amilies kids
are most involved putting together theirlunches a actor o being older and wanting
a say about what goes into the bag
INSIGHT 2 Kids Get in the Act
Typically who prepares lunch for the kids
Mom63
51
56
23
22
23
15
12
11Dad
Together
3
9
6
Kids
Millennials
Gen X
Overall
Millenials Gen X Overall
Millenials Gen X Overall
1GroceryBudgetSavings
59 60 59
2 Nutrition
53 58 56
Which are the two most important factors on the following
list when selecting products for your childrenrsquos lunches
Top 5 Homemade Foods
for School Lunches
1 Cookies
2 Soup
3 Bread
4 Applesauce
5 Pudding
When Do Parents Shop for
School Lunch Products
Sun Mon Tue Wed Thu SatFri
32
10
5
10
NA
11
24
Allrecipescom Measuring Cup September-October 2015 2015 Back-to-school Trends 2
7172019 Allrecipes September-October 2015 Back-To-School Measuring Cup Trend Report
httpslidepdfcomreaderfullallrecipes-september-october-2015-back-to-school-measuring-cup-trend-report 37
As Americans take strides to make
more healthul ood choices this
behavior inluences both oods eaten
at home and away rom home Most
parents believe a ldquohome-packed lunch
is healthierrdquo than a lunch not preparedat home Parents especially millennial
parents who have the youngest
children have a keen desire to ldquoknow
what my child is eatingrdquo as well as
ldquohow much ood at lunch is actually
eatenrdquo
INSIGHT 4 Homemade for Health
60
58
62
Itrsquos healthier
42
41
53
Prefer to know whatmy child is eating
My child is moreapt to eat
46
46
47
40
42
39
More budget-friendly
Millennials
Gen X
Overall
Why do you pack your childrenrsquos lunches
Millenials Gen X Overall
Allrecipesrsquo fastest-moving child-friendly recipes
Homemade
Lunch
Combination
G+130
7 reviews
Insanely Easy
Vegetarian
Chili
G+41
367 reviews
Apple Chips
G+1950
30 reviews
Pasta e
Fagoli II
G+56
129 reviews
Ham and
Cheese
Crescent
Roll-Ups
G+74
171 reviews
Chicken
Quesadillas
G+41
561 reviews
Spinach
Roll-Ups
G+41
121 reviews
Make-Ahead
Lunch Wraps
G+34
459 reviews
Most common uneaten
items in sack lunches
983246 Fresh Vegetables 983246 Sandwich
983246 Fruit
983246 Yogurt
Allrecipescom Measuring Cup September-October 2015 2015 Back-to-school Trends 3
7172019 Allrecipes September-October 2015 Back-To-School Measuring Cup Trend Report
httpslidepdfcomreaderfullallrecipes-september-october-2015-back-to-school-measuring-cup-trend-report 47
A major concern or parents is making sure the oods they
pack or their childrenrsquos lunches are actually eaten They
ofen walk a ine line between packing ldquohealthy oodsrdquo they
eel good about and ldquotastierrdquo oods their kids will actually
eat For 70 o survey respondents ldquohealthyrdquo is the top
criteria or oods packed in lunches ollowed closely byldquokids preer itrdquo at 60 When asked their deinition o
healthy most amilies agree itrsquos important to get their kids
to eat more ruits and vegetables along with whole grains
and iber while reducing consumption o processed oods
INSIGHT 5 Healthy or Happy
Extrafruits and
veggies
Avoidingfast foods
Eatingfruits and
veggies high
in vitaminsand minerals
Avoidingprocessed
foods
Eatingwhole
grains
Eatinghigh fiber
fruit and
veggies
High inprotein
Sugar-free Buyingorganic
Gluten-free
6 1
6 1
6 2
5 4
5 5
5 8
5 4
5 1
4 9
5 1
5 0
5 0
4 6
4 5
4 3
4 5
4 1
3 6
3 8
3 6
3 4
2 6
2 4
2 2
2 1
2 1
2 1
1 0
9
9
How does your family define healthy
Millenials
Gen X
Overall
Allrecipesrsquo fastest-moving kid-friendly veggie recipes
VS
Juic
Quick Brussels
and Bacon
G+319
61 reviews
Laurarsquos
Lemon-
Roasted
Potatoes
G+79
131 reviews
Grilled Lemon
Pepper
Zucchini
G+326
31 reviews
Carrot and
Raisin Salad
G+89
82 reviews
Snow Peas
with Water
Chestnuts
G+142
9 reviews
Quick and
Easy Sauteacuteed
Spinach
G+66
165 reviews
Easy
Asparagus
G+62
95 reviews
Ants on a Log
G+30
87 reviews
Allrecipescom Measuring Cup September-October 2015 2015 Back-to-school Trends 4
7172019 Allrecipes September-October 2015 Back-To-School Measuring Cup Trend Report
httpslidepdfcomreaderfullallrecipes-september-october-2015-back-to-school-measuring-cup-trend-report 57
Sandwiches resh ruit yogurt and juice boxes are irst to go
into the school lunch bag These all-American ldquolunchablesrdquo
are time- and kid-tested As American appetites or ethnic
oods expand quesadillas tacos burritos edamame and
even sushi are also inding their way into some school
lunches But skip the resh veggies A quarter (27) oparents report them as the item most likely to be uneaten in
their childrenrsquos lunches
INSIGHT 6 Ethnic Lunchboxes
Which of the following go in your
childrenrsquos sack lunches
Millennials GenX
Sandwiches 80 84Fresh ruit 71 75
Yogurt 62 54
Cheese sticks 57 58
Juice boxes 58 60
Granolasnack bars 47 51
Chips 43 47
Cookies 41 44
Fresh vegetables 39 37
Milk 37 27
Dried ruit 20 21Nuts 25 28
Salad 18 15
Pasta 17 12
Pizza 16 14
Dried vegetablesveggie sticks 14 14
Quesadilla 11 6
Taco 8 4
Burrito 8 4
Candy 10 7
Edamame 5 5Sushi 2 2
Top 5 Fastest-Trending
lsquoBar Cookie-Relatedrdquo Search Terms(Source Hitwise YOY Change Week ending September 5)
1 Homemade
Granola BarsEasy Granola Bars
2 Lemon BarsThe Best Lemon Bars
3 Pumpkin BarsPaulrsquos Pumpkin Bars
4 Zucchini BarsZucchini Brownies
5 Chocolate Chip
Cookie BarsMagic Cookie Bars II
Eating breakast has long
been promoted as a key to
classroom learning success a
connection with a halo effect
on healthul school lunchesThis message is reaching
parents o all ages loud and
clear with more than three-
quarters (83) saying what a
child eats is ldquovery importantrdquo
or ldquoimportantrdquo to their ability
to achieve success in school
INSIGHT 7 Food Power How important are the foods your child eats
to their ability to learnsuccess in school
Very
important
Important Neutral Unimportant Very
unimportant
3 6
3 7
3 6
9
6 7
8 1
0
9
4 7
4 8
4 6
1
1
0
Millenials
Gen X
Overall
Allrecipescom Measuring Cup September-October 2015 2015 Back-to-school Trends 5
7172019 Allrecipes September-October 2015 Back-To-School Measuring Cup Trend Report
httpslidepdfcomreaderfullallrecipes-september-october-2015-back-to-school-measuring-cup-trend-report 67
In addition to wanting to make sure the right oods are
packed and eaten at school each day many parents are also
motivated to pack school lunches to ensure their childrsquos special
dietary needs or goals are met Among the amilies surveyed
there were a range o health or liestyle concerns taken into
consideration with obesity ADHDADD and gluten-ree being
the most prevalent
INSIGHT 8 To Each His Own Attention to
Special Dietary Needs on the Rise
Health or Lifestyle Considerations
Influencing Sack Lunch Choices
Top 5 Most Popular Gluten-Free
School Lunch-Related Search Terms(Source Hitwise YOY Change week ending September 5 2015)
1 Gluten-free banana bread
2 Gluten-free pizza
3 Gluten-free blueberry muffins
4 Gluten-free peanut butter cookies
5 Gluten-free chocolate chip cookies
2 1
2 1
ADHD
ADD
2 0
2 8
Obesity
1 4
1 2
Diabetes
1 3
8
Gluten-
Free
7
4
Vegan
7
7
Vegetarian
7
7
Milk
Allergy
6
5
Nut
Allergy
Millenials Gen X
Allrecipesrsquo most popular kid-friendly gluten-free recipes
Slow-Cooker
Barbeque
509 reviews
Coconut-Curry
Lentil Stew
Served Over
Quinoa
101 reviews
Garlic Green
Beans
846 reviews
Grandmarsquos
Five Cup Salad
114 reviews
Spiced Slow
Cooker
Applesauce
237 reviews
3-Ingredient
Peanut Butter
Cookies
17 reviews
Gluten-Free
Yellow Cake
204 reviews
Grain-Free
Chicken
Tenders
10 reviews
Allrecipescom Measuring Cup September-October 2015 2015 Back-to-school Trends 6
7172019 Allrecipes September-October 2015 Back-To-School Measuring Cup Trend Report
httpslidepdfcomreaderfullallrecipes-september-october-2015-back-to-school-measuring-cup-trend-report 77
Please Contact
Esmee WilliamsAllrecipesVice President Consumeramp Brand Strategy
206ndash436ndash7416 esmeeallrecipescom EsmeeWilliams
Methodology
Data cited in this Measuring Cup Report is derived from an externalindependent panel fielded in July 2015 consisting of 1021 US-basedparticipants (50 female50 male) using age and gender filters to providea representative sample of parents with school-age children
About Allrecipes
Allrecipes the worldrsquos largest food-focused social network receives more than
one billion visits annually from family-focused home cooks who connect andinspire one another through photos reviews collections profiles and videosSince its launch in 1997 the Seattle-based social site has served as a dynamicindispensable resource for cooks of all skill levels seeking trusted recipesentertaining ideas everyday and holiday meal solutions and practical cookingtips Allrecipes is a global multi-platform brand with 19 sites three mobileapps and 15 eBooks serving 24 countries in 13 languages In November 2013Allrecipes magazine launched nationwide with six bi-monthly issues
About Meredith Corporation
Meredith Corporation (NYSEMDP wwwmeredithcom) is the leading media
and marketing company serving American women Meredith features multiplewell-known national brandsmdashincluding Better Homes and Gardens ParentsFamily Circle Allrecipescom Fitness American Baby and EveryDay withRachael Raymdashalong with local television brands in fast-growing marketsMeredith is the industry leader in creating content in key consumer interestareas such as home family food health and wellness and self-developmentMeredith uses multiple distribution platformsmdashincluding print televisiondigital mobile tablets and videomdashto give consumers content they desire andto deliver the messages of its advertising and marketing partners
Allrecipescom Measuring Cup September-October 2015 2015 Back-to-school Trends 7
7172019 Allrecipes September-October 2015 Back-To-School Measuring Cup Trend Report
httpslidepdfcomreaderfullallrecipes-september-october-2015-back-to-school-measuring-cup-trend-report 27
INSIGHT 3 Money Matters
Families continue to be budget-
conscious when it comes to ood
shopping For three-quarters o all
parents saving money on the products
they buy and pack or school lunches isldquoimportantrdquo or ldquovery importantrdquo When
asked their top criteria or selecting
products or lunches ldquosaving moneyrdquo
and ldquonutritionrdquo rose to the top across
all demographics
Mom is still the ldquomain playerrdquo in most
amilies (56) when it comes to packing
school lunches but in almost a quarter
o all amilies packing sack lunches is a
ldquotogetherrdquo task Among GenX amilies kids
are most involved putting together theirlunches a actor o being older and wanting
a say about what goes into the bag
INSIGHT 2 Kids Get in the Act
Typically who prepares lunch for the kids
Mom63
51
56
23
22
23
15
12
11Dad
Together
3
9
6
Kids
Millennials
Gen X
Overall
Millenials Gen X Overall
Millenials Gen X Overall
1GroceryBudgetSavings
59 60 59
2 Nutrition
53 58 56
Which are the two most important factors on the following
list when selecting products for your childrenrsquos lunches
Top 5 Homemade Foods
for School Lunches
1 Cookies
2 Soup
3 Bread
4 Applesauce
5 Pudding
When Do Parents Shop for
School Lunch Products
Sun Mon Tue Wed Thu SatFri
32
10
5
10
NA
11
24
Allrecipescom Measuring Cup September-October 2015 2015 Back-to-school Trends 2
7172019 Allrecipes September-October 2015 Back-To-School Measuring Cup Trend Report
httpslidepdfcomreaderfullallrecipes-september-october-2015-back-to-school-measuring-cup-trend-report 37
As Americans take strides to make
more healthul ood choices this
behavior inluences both oods eaten
at home and away rom home Most
parents believe a ldquohome-packed lunch
is healthierrdquo than a lunch not preparedat home Parents especially millennial
parents who have the youngest
children have a keen desire to ldquoknow
what my child is eatingrdquo as well as
ldquohow much ood at lunch is actually
eatenrdquo
INSIGHT 4 Homemade for Health
60
58
62
Itrsquos healthier
42
41
53
Prefer to know whatmy child is eating
My child is moreapt to eat
46
46
47
40
42
39
More budget-friendly
Millennials
Gen X
Overall
Why do you pack your childrenrsquos lunches
Millenials Gen X Overall
Allrecipesrsquo fastest-moving child-friendly recipes
Homemade
Lunch
Combination
G+130
7 reviews
Insanely Easy
Vegetarian
Chili
G+41
367 reviews
Apple Chips
G+1950
30 reviews
Pasta e
Fagoli II
G+56
129 reviews
Ham and
Cheese
Crescent
Roll-Ups
G+74
171 reviews
Chicken
Quesadillas
G+41
561 reviews
Spinach
Roll-Ups
G+41
121 reviews
Make-Ahead
Lunch Wraps
G+34
459 reviews
Most common uneaten
items in sack lunches
983246 Fresh Vegetables 983246 Sandwich
983246 Fruit
983246 Yogurt
Allrecipescom Measuring Cup September-October 2015 2015 Back-to-school Trends 3
7172019 Allrecipes September-October 2015 Back-To-School Measuring Cup Trend Report
httpslidepdfcomreaderfullallrecipes-september-october-2015-back-to-school-measuring-cup-trend-report 47
A major concern or parents is making sure the oods they
pack or their childrenrsquos lunches are actually eaten They
ofen walk a ine line between packing ldquohealthy oodsrdquo they
eel good about and ldquotastierrdquo oods their kids will actually
eat For 70 o survey respondents ldquohealthyrdquo is the top
criteria or oods packed in lunches ollowed closely byldquokids preer itrdquo at 60 When asked their deinition o
healthy most amilies agree itrsquos important to get their kids
to eat more ruits and vegetables along with whole grains
and iber while reducing consumption o processed oods
INSIGHT 5 Healthy or Happy
Extrafruits and
veggies
Avoidingfast foods
Eatingfruits and
veggies high
in vitaminsand minerals
Avoidingprocessed
foods
Eatingwhole
grains
Eatinghigh fiber
fruit and
veggies
High inprotein
Sugar-free Buyingorganic
Gluten-free
6 1
6 1
6 2
5 4
5 5
5 8
5 4
5 1
4 9
5 1
5 0
5 0
4 6
4 5
4 3
4 5
4 1
3 6
3 8
3 6
3 4
2 6
2 4
2 2
2 1
2 1
2 1
1 0
9
9
How does your family define healthy
Millenials
Gen X
Overall
Allrecipesrsquo fastest-moving kid-friendly veggie recipes
VS
Juic
Quick Brussels
and Bacon
G+319
61 reviews
Laurarsquos
Lemon-
Roasted
Potatoes
G+79
131 reviews
Grilled Lemon
Pepper
Zucchini
G+326
31 reviews
Carrot and
Raisin Salad
G+89
82 reviews
Snow Peas
with Water
Chestnuts
G+142
9 reviews
Quick and
Easy Sauteacuteed
Spinach
G+66
165 reviews
Easy
Asparagus
G+62
95 reviews
Ants on a Log
G+30
87 reviews
Allrecipescom Measuring Cup September-October 2015 2015 Back-to-school Trends 4
7172019 Allrecipes September-October 2015 Back-To-School Measuring Cup Trend Report
httpslidepdfcomreaderfullallrecipes-september-october-2015-back-to-school-measuring-cup-trend-report 57
Sandwiches resh ruit yogurt and juice boxes are irst to go
into the school lunch bag These all-American ldquolunchablesrdquo
are time- and kid-tested As American appetites or ethnic
oods expand quesadillas tacos burritos edamame and
even sushi are also inding their way into some school
lunches But skip the resh veggies A quarter (27) oparents report them as the item most likely to be uneaten in
their childrenrsquos lunches
INSIGHT 6 Ethnic Lunchboxes
Which of the following go in your
childrenrsquos sack lunches
Millennials GenX
Sandwiches 80 84Fresh ruit 71 75
Yogurt 62 54
Cheese sticks 57 58
Juice boxes 58 60
Granolasnack bars 47 51
Chips 43 47
Cookies 41 44
Fresh vegetables 39 37
Milk 37 27
Dried ruit 20 21Nuts 25 28
Salad 18 15
Pasta 17 12
Pizza 16 14
Dried vegetablesveggie sticks 14 14
Quesadilla 11 6
Taco 8 4
Burrito 8 4
Candy 10 7
Edamame 5 5Sushi 2 2
Top 5 Fastest-Trending
lsquoBar Cookie-Relatedrdquo Search Terms(Source Hitwise YOY Change Week ending September 5)
1 Homemade
Granola BarsEasy Granola Bars
2 Lemon BarsThe Best Lemon Bars
3 Pumpkin BarsPaulrsquos Pumpkin Bars
4 Zucchini BarsZucchini Brownies
5 Chocolate Chip
Cookie BarsMagic Cookie Bars II
Eating breakast has long
been promoted as a key to
classroom learning success a
connection with a halo effect
on healthul school lunchesThis message is reaching
parents o all ages loud and
clear with more than three-
quarters (83) saying what a
child eats is ldquovery importantrdquo
or ldquoimportantrdquo to their ability
to achieve success in school
INSIGHT 7 Food Power How important are the foods your child eats
to their ability to learnsuccess in school
Very
important
Important Neutral Unimportant Very
unimportant
3 6
3 7
3 6
9
6 7
8 1
0
9
4 7
4 8
4 6
1
1
0
Millenials
Gen X
Overall
Allrecipescom Measuring Cup September-October 2015 2015 Back-to-school Trends 5
7172019 Allrecipes September-October 2015 Back-To-School Measuring Cup Trend Report
httpslidepdfcomreaderfullallrecipes-september-october-2015-back-to-school-measuring-cup-trend-report 67
In addition to wanting to make sure the right oods are
packed and eaten at school each day many parents are also
motivated to pack school lunches to ensure their childrsquos special
dietary needs or goals are met Among the amilies surveyed
there were a range o health or liestyle concerns taken into
consideration with obesity ADHDADD and gluten-ree being
the most prevalent
INSIGHT 8 To Each His Own Attention to
Special Dietary Needs on the Rise
Health or Lifestyle Considerations
Influencing Sack Lunch Choices
Top 5 Most Popular Gluten-Free
School Lunch-Related Search Terms(Source Hitwise YOY Change week ending September 5 2015)
1 Gluten-free banana bread
2 Gluten-free pizza
3 Gluten-free blueberry muffins
4 Gluten-free peanut butter cookies
5 Gluten-free chocolate chip cookies
2 1
2 1
ADHD
ADD
2 0
2 8
Obesity
1 4
1 2
Diabetes
1 3
8
Gluten-
Free
7
4
Vegan
7
7
Vegetarian
7
7
Milk
Allergy
6
5
Nut
Allergy
Millenials Gen X
Allrecipesrsquo most popular kid-friendly gluten-free recipes
Slow-Cooker
Barbeque
509 reviews
Coconut-Curry
Lentil Stew
Served Over
Quinoa
101 reviews
Garlic Green
Beans
846 reviews
Grandmarsquos
Five Cup Salad
114 reviews
Spiced Slow
Cooker
Applesauce
237 reviews
3-Ingredient
Peanut Butter
Cookies
17 reviews
Gluten-Free
Yellow Cake
204 reviews
Grain-Free
Chicken
Tenders
10 reviews
Allrecipescom Measuring Cup September-October 2015 2015 Back-to-school Trends 6
7172019 Allrecipes September-October 2015 Back-To-School Measuring Cup Trend Report
httpslidepdfcomreaderfullallrecipes-september-october-2015-back-to-school-measuring-cup-trend-report 77
Please Contact
Esmee WilliamsAllrecipesVice President Consumeramp Brand Strategy
206ndash436ndash7416 esmeeallrecipescom EsmeeWilliams
Methodology
Data cited in this Measuring Cup Report is derived from an externalindependent panel fielded in July 2015 consisting of 1021 US-basedparticipants (50 female50 male) using age and gender filters to providea representative sample of parents with school-age children
About Allrecipes
Allrecipes the worldrsquos largest food-focused social network receives more than
one billion visits annually from family-focused home cooks who connect andinspire one another through photos reviews collections profiles and videosSince its launch in 1997 the Seattle-based social site has served as a dynamicindispensable resource for cooks of all skill levels seeking trusted recipesentertaining ideas everyday and holiday meal solutions and practical cookingtips Allrecipes is a global multi-platform brand with 19 sites three mobileapps and 15 eBooks serving 24 countries in 13 languages In November 2013Allrecipes magazine launched nationwide with six bi-monthly issues
About Meredith Corporation
Meredith Corporation (NYSEMDP wwwmeredithcom) is the leading media
and marketing company serving American women Meredith features multiplewell-known national brandsmdashincluding Better Homes and Gardens ParentsFamily Circle Allrecipescom Fitness American Baby and EveryDay withRachael Raymdashalong with local television brands in fast-growing marketsMeredith is the industry leader in creating content in key consumer interestareas such as home family food health and wellness and self-developmentMeredith uses multiple distribution platformsmdashincluding print televisiondigital mobile tablets and videomdashto give consumers content they desire andto deliver the messages of its advertising and marketing partners
Allrecipescom Measuring Cup September-October 2015 2015 Back-to-school Trends 7
7172019 Allrecipes September-October 2015 Back-To-School Measuring Cup Trend Report
httpslidepdfcomreaderfullallrecipes-september-october-2015-back-to-school-measuring-cup-trend-report 37
As Americans take strides to make
more healthul ood choices this
behavior inluences both oods eaten
at home and away rom home Most
parents believe a ldquohome-packed lunch
is healthierrdquo than a lunch not preparedat home Parents especially millennial
parents who have the youngest
children have a keen desire to ldquoknow
what my child is eatingrdquo as well as
ldquohow much ood at lunch is actually
eatenrdquo
INSIGHT 4 Homemade for Health
60
58
62
Itrsquos healthier
42
41
53
Prefer to know whatmy child is eating
My child is moreapt to eat
46
46
47
40
42
39
More budget-friendly
Millennials
Gen X
Overall
Why do you pack your childrenrsquos lunches
Millenials Gen X Overall
Allrecipesrsquo fastest-moving child-friendly recipes
Homemade
Lunch
Combination
G+130
7 reviews
Insanely Easy
Vegetarian
Chili
G+41
367 reviews
Apple Chips
G+1950
30 reviews
Pasta e
Fagoli II
G+56
129 reviews
Ham and
Cheese
Crescent
Roll-Ups
G+74
171 reviews
Chicken
Quesadillas
G+41
561 reviews
Spinach
Roll-Ups
G+41
121 reviews
Make-Ahead
Lunch Wraps
G+34
459 reviews
Most common uneaten
items in sack lunches
983246 Fresh Vegetables 983246 Sandwich
983246 Fruit
983246 Yogurt
Allrecipescom Measuring Cup September-October 2015 2015 Back-to-school Trends 3
7172019 Allrecipes September-October 2015 Back-To-School Measuring Cup Trend Report
httpslidepdfcomreaderfullallrecipes-september-october-2015-back-to-school-measuring-cup-trend-report 47
A major concern or parents is making sure the oods they
pack or their childrenrsquos lunches are actually eaten They
ofen walk a ine line between packing ldquohealthy oodsrdquo they
eel good about and ldquotastierrdquo oods their kids will actually
eat For 70 o survey respondents ldquohealthyrdquo is the top
criteria or oods packed in lunches ollowed closely byldquokids preer itrdquo at 60 When asked their deinition o
healthy most amilies agree itrsquos important to get their kids
to eat more ruits and vegetables along with whole grains
and iber while reducing consumption o processed oods
INSIGHT 5 Healthy or Happy
Extrafruits and
veggies
Avoidingfast foods
Eatingfruits and
veggies high
in vitaminsand minerals
Avoidingprocessed
foods
Eatingwhole
grains
Eatinghigh fiber
fruit and
veggies
High inprotein
Sugar-free Buyingorganic
Gluten-free
6 1
6 1
6 2
5 4
5 5
5 8
5 4
5 1
4 9
5 1
5 0
5 0
4 6
4 5
4 3
4 5
4 1
3 6
3 8
3 6
3 4
2 6
2 4
2 2
2 1
2 1
2 1
1 0
9
9
How does your family define healthy
Millenials
Gen X
Overall
Allrecipesrsquo fastest-moving kid-friendly veggie recipes
VS
Juic
Quick Brussels
and Bacon
G+319
61 reviews
Laurarsquos
Lemon-
Roasted
Potatoes
G+79
131 reviews
Grilled Lemon
Pepper
Zucchini
G+326
31 reviews
Carrot and
Raisin Salad
G+89
82 reviews
Snow Peas
with Water
Chestnuts
G+142
9 reviews
Quick and
Easy Sauteacuteed
Spinach
G+66
165 reviews
Easy
Asparagus
G+62
95 reviews
Ants on a Log
G+30
87 reviews
Allrecipescom Measuring Cup September-October 2015 2015 Back-to-school Trends 4
7172019 Allrecipes September-October 2015 Back-To-School Measuring Cup Trend Report
httpslidepdfcomreaderfullallrecipes-september-october-2015-back-to-school-measuring-cup-trend-report 57
Sandwiches resh ruit yogurt and juice boxes are irst to go
into the school lunch bag These all-American ldquolunchablesrdquo
are time- and kid-tested As American appetites or ethnic
oods expand quesadillas tacos burritos edamame and
even sushi are also inding their way into some school
lunches But skip the resh veggies A quarter (27) oparents report them as the item most likely to be uneaten in
their childrenrsquos lunches
INSIGHT 6 Ethnic Lunchboxes
Which of the following go in your
childrenrsquos sack lunches
Millennials GenX
Sandwiches 80 84Fresh ruit 71 75
Yogurt 62 54
Cheese sticks 57 58
Juice boxes 58 60
Granolasnack bars 47 51
Chips 43 47
Cookies 41 44
Fresh vegetables 39 37
Milk 37 27
Dried ruit 20 21Nuts 25 28
Salad 18 15
Pasta 17 12
Pizza 16 14
Dried vegetablesveggie sticks 14 14
Quesadilla 11 6
Taco 8 4
Burrito 8 4
Candy 10 7
Edamame 5 5Sushi 2 2
Top 5 Fastest-Trending
lsquoBar Cookie-Relatedrdquo Search Terms(Source Hitwise YOY Change Week ending September 5)
1 Homemade
Granola BarsEasy Granola Bars
2 Lemon BarsThe Best Lemon Bars
3 Pumpkin BarsPaulrsquos Pumpkin Bars
4 Zucchini BarsZucchini Brownies
5 Chocolate Chip
Cookie BarsMagic Cookie Bars II
Eating breakast has long
been promoted as a key to
classroom learning success a
connection with a halo effect
on healthul school lunchesThis message is reaching
parents o all ages loud and
clear with more than three-
quarters (83) saying what a
child eats is ldquovery importantrdquo
or ldquoimportantrdquo to their ability
to achieve success in school
INSIGHT 7 Food Power How important are the foods your child eats
to their ability to learnsuccess in school
Very
important
Important Neutral Unimportant Very
unimportant
3 6
3 7
3 6
9
6 7
8 1
0
9
4 7
4 8
4 6
1
1
0
Millenials
Gen X
Overall
Allrecipescom Measuring Cup September-October 2015 2015 Back-to-school Trends 5
7172019 Allrecipes September-October 2015 Back-To-School Measuring Cup Trend Report
httpslidepdfcomreaderfullallrecipes-september-october-2015-back-to-school-measuring-cup-trend-report 67
In addition to wanting to make sure the right oods are
packed and eaten at school each day many parents are also
motivated to pack school lunches to ensure their childrsquos special
dietary needs or goals are met Among the amilies surveyed
there were a range o health or liestyle concerns taken into
consideration with obesity ADHDADD and gluten-ree being
the most prevalent
INSIGHT 8 To Each His Own Attention to
Special Dietary Needs on the Rise
Health or Lifestyle Considerations
Influencing Sack Lunch Choices
Top 5 Most Popular Gluten-Free
School Lunch-Related Search Terms(Source Hitwise YOY Change week ending September 5 2015)
1 Gluten-free banana bread
2 Gluten-free pizza
3 Gluten-free blueberry muffins
4 Gluten-free peanut butter cookies
5 Gluten-free chocolate chip cookies
2 1
2 1
ADHD
ADD
2 0
2 8
Obesity
1 4
1 2
Diabetes
1 3
8
Gluten-
Free
7
4
Vegan
7
7
Vegetarian
7
7
Milk
Allergy
6
5
Nut
Allergy
Millenials Gen X
Allrecipesrsquo most popular kid-friendly gluten-free recipes
Slow-Cooker
Barbeque
509 reviews
Coconut-Curry
Lentil Stew
Served Over
Quinoa
101 reviews
Garlic Green
Beans
846 reviews
Grandmarsquos
Five Cup Salad
114 reviews
Spiced Slow
Cooker
Applesauce
237 reviews
3-Ingredient
Peanut Butter
Cookies
17 reviews
Gluten-Free
Yellow Cake
204 reviews
Grain-Free
Chicken
Tenders
10 reviews
Allrecipescom Measuring Cup September-October 2015 2015 Back-to-school Trends 6
7172019 Allrecipes September-October 2015 Back-To-School Measuring Cup Trend Report
httpslidepdfcomreaderfullallrecipes-september-october-2015-back-to-school-measuring-cup-trend-report 77
Please Contact
Esmee WilliamsAllrecipesVice President Consumeramp Brand Strategy
206ndash436ndash7416 esmeeallrecipescom EsmeeWilliams
Methodology
Data cited in this Measuring Cup Report is derived from an externalindependent panel fielded in July 2015 consisting of 1021 US-basedparticipants (50 female50 male) using age and gender filters to providea representative sample of parents with school-age children
About Allrecipes
Allrecipes the worldrsquos largest food-focused social network receives more than
one billion visits annually from family-focused home cooks who connect andinspire one another through photos reviews collections profiles and videosSince its launch in 1997 the Seattle-based social site has served as a dynamicindispensable resource for cooks of all skill levels seeking trusted recipesentertaining ideas everyday and holiday meal solutions and practical cookingtips Allrecipes is a global multi-platform brand with 19 sites three mobileapps and 15 eBooks serving 24 countries in 13 languages In November 2013Allrecipes magazine launched nationwide with six bi-monthly issues
About Meredith Corporation
Meredith Corporation (NYSEMDP wwwmeredithcom) is the leading media
and marketing company serving American women Meredith features multiplewell-known national brandsmdashincluding Better Homes and Gardens ParentsFamily Circle Allrecipescom Fitness American Baby and EveryDay withRachael Raymdashalong with local television brands in fast-growing marketsMeredith is the industry leader in creating content in key consumer interestareas such as home family food health and wellness and self-developmentMeredith uses multiple distribution platformsmdashincluding print televisiondigital mobile tablets and videomdashto give consumers content they desire andto deliver the messages of its advertising and marketing partners
Allrecipescom Measuring Cup September-October 2015 2015 Back-to-school Trends 7
7172019 Allrecipes September-October 2015 Back-To-School Measuring Cup Trend Report
httpslidepdfcomreaderfullallrecipes-september-october-2015-back-to-school-measuring-cup-trend-report 47
A major concern or parents is making sure the oods they
pack or their childrenrsquos lunches are actually eaten They
ofen walk a ine line between packing ldquohealthy oodsrdquo they
eel good about and ldquotastierrdquo oods their kids will actually
eat For 70 o survey respondents ldquohealthyrdquo is the top
criteria or oods packed in lunches ollowed closely byldquokids preer itrdquo at 60 When asked their deinition o
healthy most amilies agree itrsquos important to get their kids
to eat more ruits and vegetables along with whole grains
and iber while reducing consumption o processed oods
INSIGHT 5 Healthy or Happy
Extrafruits and
veggies
Avoidingfast foods
Eatingfruits and
veggies high
in vitaminsand minerals
Avoidingprocessed
foods
Eatingwhole
grains
Eatinghigh fiber
fruit and
veggies
High inprotein
Sugar-free Buyingorganic
Gluten-free
6 1
6 1
6 2
5 4
5 5
5 8
5 4
5 1
4 9
5 1
5 0
5 0
4 6
4 5
4 3
4 5
4 1
3 6
3 8
3 6
3 4
2 6
2 4
2 2
2 1
2 1
2 1
1 0
9
9
How does your family define healthy
Millenials
Gen X
Overall
Allrecipesrsquo fastest-moving kid-friendly veggie recipes
VS
Juic
Quick Brussels
and Bacon
G+319
61 reviews
Laurarsquos
Lemon-
Roasted
Potatoes
G+79
131 reviews
Grilled Lemon
Pepper
Zucchini
G+326
31 reviews
Carrot and
Raisin Salad
G+89
82 reviews
Snow Peas
with Water
Chestnuts
G+142
9 reviews
Quick and
Easy Sauteacuteed
Spinach
G+66
165 reviews
Easy
Asparagus
G+62
95 reviews
Ants on a Log
G+30
87 reviews
Allrecipescom Measuring Cup September-October 2015 2015 Back-to-school Trends 4
7172019 Allrecipes September-October 2015 Back-To-School Measuring Cup Trend Report
httpslidepdfcomreaderfullallrecipes-september-october-2015-back-to-school-measuring-cup-trend-report 57
Sandwiches resh ruit yogurt and juice boxes are irst to go
into the school lunch bag These all-American ldquolunchablesrdquo
are time- and kid-tested As American appetites or ethnic
oods expand quesadillas tacos burritos edamame and
even sushi are also inding their way into some school
lunches But skip the resh veggies A quarter (27) oparents report them as the item most likely to be uneaten in
their childrenrsquos lunches
INSIGHT 6 Ethnic Lunchboxes
Which of the following go in your
childrenrsquos sack lunches
Millennials GenX
Sandwiches 80 84Fresh ruit 71 75
Yogurt 62 54
Cheese sticks 57 58
Juice boxes 58 60
Granolasnack bars 47 51
Chips 43 47
Cookies 41 44
Fresh vegetables 39 37
Milk 37 27
Dried ruit 20 21Nuts 25 28
Salad 18 15
Pasta 17 12
Pizza 16 14
Dried vegetablesveggie sticks 14 14
Quesadilla 11 6
Taco 8 4
Burrito 8 4
Candy 10 7
Edamame 5 5Sushi 2 2
Top 5 Fastest-Trending
lsquoBar Cookie-Relatedrdquo Search Terms(Source Hitwise YOY Change Week ending September 5)
1 Homemade
Granola BarsEasy Granola Bars
2 Lemon BarsThe Best Lemon Bars
3 Pumpkin BarsPaulrsquos Pumpkin Bars
4 Zucchini BarsZucchini Brownies
5 Chocolate Chip
Cookie BarsMagic Cookie Bars II
Eating breakast has long
been promoted as a key to
classroom learning success a
connection with a halo effect
on healthul school lunchesThis message is reaching
parents o all ages loud and
clear with more than three-
quarters (83) saying what a
child eats is ldquovery importantrdquo
or ldquoimportantrdquo to their ability
to achieve success in school
INSIGHT 7 Food Power How important are the foods your child eats
to their ability to learnsuccess in school
Very
important
Important Neutral Unimportant Very
unimportant
3 6
3 7
3 6
9
6 7
8 1
0
9
4 7
4 8
4 6
1
1
0
Millenials
Gen X
Overall
Allrecipescom Measuring Cup September-October 2015 2015 Back-to-school Trends 5
7172019 Allrecipes September-October 2015 Back-To-School Measuring Cup Trend Report
httpslidepdfcomreaderfullallrecipes-september-october-2015-back-to-school-measuring-cup-trend-report 67
In addition to wanting to make sure the right oods are
packed and eaten at school each day many parents are also
motivated to pack school lunches to ensure their childrsquos special
dietary needs or goals are met Among the amilies surveyed
there were a range o health or liestyle concerns taken into
consideration with obesity ADHDADD and gluten-ree being
the most prevalent
INSIGHT 8 To Each His Own Attention to
Special Dietary Needs on the Rise
Health or Lifestyle Considerations
Influencing Sack Lunch Choices
Top 5 Most Popular Gluten-Free
School Lunch-Related Search Terms(Source Hitwise YOY Change week ending September 5 2015)
1 Gluten-free banana bread
2 Gluten-free pizza
3 Gluten-free blueberry muffins
4 Gluten-free peanut butter cookies
5 Gluten-free chocolate chip cookies
2 1
2 1
ADHD
ADD
2 0
2 8
Obesity
1 4
1 2
Diabetes
1 3
8
Gluten-
Free
7
4
Vegan
7
7
Vegetarian
7
7
Milk
Allergy
6
5
Nut
Allergy
Millenials Gen X
Allrecipesrsquo most popular kid-friendly gluten-free recipes
Slow-Cooker
Barbeque
509 reviews
Coconut-Curry
Lentil Stew
Served Over
Quinoa
101 reviews
Garlic Green
Beans
846 reviews
Grandmarsquos
Five Cup Salad
114 reviews
Spiced Slow
Cooker
Applesauce
237 reviews
3-Ingredient
Peanut Butter
Cookies
17 reviews
Gluten-Free
Yellow Cake
204 reviews
Grain-Free
Chicken
Tenders
10 reviews
Allrecipescom Measuring Cup September-October 2015 2015 Back-to-school Trends 6
7172019 Allrecipes September-October 2015 Back-To-School Measuring Cup Trend Report
httpslidepdfcomreaderfullallrecipes-september-october-2015-back-to-school-measuring-cup-trend-report 77
Please Contact
Esmee WilliamsAllrecipesVice President Consumeramp Brand Strategy
206ndash436ndash7416 esmeeallrecipescom EsmeeWilliams
Methodology
Data cited in this Measuring Cup Report is derived from an externalindependent panel fielded in July 2015 consisting of 1021 US-basedparticipants (50 female50 male) using age and gender filters to providea representative sample of parents with school-age children
About Allrecipes
Allrecipes the worldrsquos largest food-focused social network receives more than
one billion visits annually from family-focused home cooks who connect andinspire one another through photos reviews collections profiles and videosSince its launch in 1997 the Seattle-based social site has served as a dynamicindispensable resource for cooks of all skill levels seeking trusted recipesentertaining ideas everyday and holiday meal solutions and practical cookingtips Allrecipes is a global multi-platform brand with 19 sites three mobileapps and 15 eBooks serving 24 countries in 13 languages In November 2013Allrecipes magazine launched nationwide with six bi-monthly issues
About Meredith Corporation
Meredith Corporation (NYSEMDP wwwmeredithcom) is the leading media
and marketing company serving American women Meredith features multiplewell-known national brandsmdashincluding Better Homes and Gardens ParentsFamily Circle Allrecipescom Fitness American Baby and EveryDay withRachael Raymdashalong with local television brands in fast-growing marketsMeredith is the industry leader in creating content in key consumer interestareas such as home family food health and wellness and self-developmentMeredith uses multiple distribution platformsmdashincluding print televisiondigital mobile tablets and videomdashto give consumers content they desire andto deliver the messages of its advertising and marketing partners
Allrecipescom Measuring Cup September-October 2015 2015 Back-to-school Trends 7
7172019 Allrecipes September-October 2015 Back-To-School Measuring Cup Trend Report
httpslidepdfcomreaderfullallrecipes-september-october-2015-back-to-school-measuring-cup-trend-report 57
Sandwiches resh ruit yogurt and juice boxes are irst to go
into the school lunch bag These all-American ldquolunchablesrdquo
are time- and kid-tested As American appetites or ethnic
oods expand quesadillas tacos burritos edamame and
even sushi are also inding their way into some school
lunches But skip the resh veggies A quarter (27) oparents report them as the item most likely to be uneaten in
their childrenrsquos lunches
INSIGHT 6 Ethnic Lunchboxes
Which of the following go in your
childrenrsquos sack lunches
Millennials GenX
Sandwiches 80 84Fresh ruit 71 75
Yogurt 62 54
Cheese sticks 57 58
Juice boxes 58 60
Granolasnack bars 47 51
Chips 43 47
Cookies 41 44
Fresh vegetables 39 37
Milk 37 27
Dried ruit 20 21Nuts 25 28
Salad 18 15
Pasta 17 12
Pizza 16 14
Dried vegetablesveggie sticks 14 14
Quesadilla 11 6
Taco 8 4
Burrito 8 4
Candy 10 7
Edamame 5 5Sushi 2 2
Top 5 Fastest-Trending
lsquoBar Cookie-Relatedrdquo Search Terms(Source Hitwise YOY Change Week ending September 5)
1 Homemade
Granola BarsEasy Granola Bars
2 Lemon BarsThe Best Lemon Bars
3 Pumpkin BarsPaulrsquos Pumpkin Bars
4 Zucchini BarsZucchini Brownies
5 Chocolate Chip
Cookie BarsMagic Cookie Bars II
Eating breakast has long
been promoted as a key to
classroom learning success a
connection with a halo effect
on healthul school lunchesThis message is reaching
parents o all ages loud and
clear with more than three-
quarters (83) saying what a
child eats is ldquovery importantrdquo
or ldquoimportantrdquo to their ability
to achieve success in school
INSIGHT 7 Food Power How important are the foods your child eats
to their ability to learnsuccess in school
Very
important
Important Neutral Unimportant Very
unimportant
3 6
3 7
3 6
9
6 7
8 1
0
9
4 7
4 8
4 6
1
1
0
Millenials
Gen X
Overall
Allrecipescom Measuring Cup September-October 2015 2015 Back-to-school Trends 5
7172019 Allrecipes September-October 2015 Back-To-School Measuring Cup Trend Report
httpslidepdfcomreaderfullallrecipes-september-october-2015-back-to-school-measuring-cup-trend-report 67
In addition to wanting to make sure the right oods are
packed and eaten at school each day many parents are also
motivated to pack school lunches to ensure their childrsquos special
dietary needs or goals are met Among the amilies surveyed
there were a range o health or liestyle concerns taken into
consideration with obesity ADHDADD and gluten-ree being
the most prevalent
INSIGHT 8 To Each His Own Attention to
Special Dietary Needs on the Rise
Health or Lifestyle Considerations
Influencing Sack Lunch Choices
Top 5 Most Popular Gluten-Free
School Lunch-Related Search Terms(Source Hitwise YOY Change week ending September 5 2015)
1 Gluten-free banana bread
2 Gluten-free pizza
3 Gluten-free blueberry muffins
4 Gluten-free peanut butter cookies
5 Gluten-free chocolate chip cookies
2 1
2 1
ADHD
ADD
2 0
2 8
Obesity
1 4
1 2
Diabetes
1 3
8
Gluten-
Free
7
4
Vegan
7
7
Vegetarian
7
7
Milk
Allergy
6
5
Nut
Allergy
Millenials Gen X
Allrecipesrsquo most popular kid-friendly gluten-free recipes
Slow-Cooker
Barbeque
509 reviews
Coconut-Curry
Lentil Stew
Served Over
Quinoa
101 reviews
Garlic Green
Beans
846 reviews
Grandmarsquos
Five Cup Salad
114 reviews
Spiced Slow
Cooker
Applesauce
237 reviews
3-Ingredient
Peanut Butter
Cookies
17 reviews
Gluten-Free
Yellow Cake
204 reviews
Grain-Free
Chicken
Tenders
10 reviews
Allrecipescom Measuring Cup September-October 2015 2015 Back-to-school Trends 6
7172019 Allrecipes September-October 2015 Back-To-School Measuring Cup Trend Report
httpslidepdfcomreaderfullallrecipes-september-october-2015-back-to-school-measuring-cup-trend-report 77
Please Contact
Esmee WilliamsAllrecipesVice President Consumeramp Brand Strategy
206ndash436ndash7416 esmeeallrecipescom EsmeeWilliams
Methodology
Data cited in this Measuring Cup Report is derived from an externalindependent panel fielded in July 2015 consisting of 1021 US-basedparticipants (50 female50 male) using age and gender filters to providea representative sample of parents with school-age children
About Allrecipes
Allrecipes the worldrsquos largest food-focused social network receives more than
one billion visits annually from family-focused home cooks who connect andinspire one another through photos reviews collections profiles and videosSince its launch in 1997 the Seattle-based social site has served as a dynamicindispensable resource for cooks of all skill levels seeking trusted recipesentertaining ideas everyday and holiday meal solutions and practical cookingtips Allrecipes is a global multi-platform brand with 19 sites three mobileapps and 15 eBooks serving 24 countries in 13 languages In November 2013Allrecipes magazine launched nationwide with six bi-monthly issues
About Meredith Corporation
Meredith Corporation (NYSEMDP wwwmeredithcom) is the leading media
and marketing company serving American women Meredith features multiplewell-known national brandsmdashincluding Better Homes and Gardens ParentsFamily Circle Allrecipescom Fitness American Baby and EveryDay withRachael Raymdashalong with local television brands in fast-growing marketsMeredith is the industry leader in creating content in key consumer interestareas such as home family food health and wellness and self-developmentMeredith uses multiple distribution platformsmdashincluding print televisiondigital mobile tablets and videomdashto give consumers content they desire andto deliver the messages of its advertising and marketing partners
Allrecipescom Measuring Cup September-October 2015 2015 Back-to-school Trends 7
7172019 Allrecipes September-October 2015 Back-To-School Measuring Cup Trend Report
httpslidepdfcomreaderfullallrecipes-september-october-2015-back-to-school-measuring-cup-trend-report 67
In addition to wanting to make sure the right oods are
packed and eaten at school each day many parents are also
motivated to pack school lunches to ensure their childrsquos special
dietary needs or goals are met Among the amilies surveyed
there were a range o health or liestyle concerns taken into
consideration with obesity ADHDADD and gluten-ree being
the most prevalent
INSIGHT 8 To Each His Own Attention to
Special Dietary Needs on the Rise
Health or Lifestyle Considerations
Influencing Sack Lunch Choices
Top 5 Most Popular Gluten-Free
School Lunch-Related Search Terms(Source Hitwise YOY Change week ending September 5 2015)
1 Gluten-free banana bread
2 Gluten-free pizza
3 Gluten-free blueberry muffins
4 Gluten-free peanut butter cookies
5 Gluten-free chocolate chip cookies
2 1
2 1
ADHD
ADD
2 0
2 8
Obesity
1 4
1 2
Diabetes
1 3
8
Gluten-
Free
7
4
Vegan
7
7
Vegetarian
7
7
Milk
Allergy
6
5
Nut
Allergy
Millenials Gen X
Allrecipesrsquo most popular kid-friendly gluten-free recipes
Slow-Cooker
Barbeque
509 reviews
Coconut-Curry
Lentil Stew
Served Over
Quinoa
101 reviews
Garlic Green
Beans
846 reviews
Grandmarsquos
Five Cup Salad
114 reviews
Spiced Slow
Cooker
Applesauce
237 reviews
3-Ingredient
Peanut Butter
Cookies
17 reviews
Gluten-Free
Yellow Cake
204 reviews
Grain-Free
Chicken
Tenders
10 reviews
Allrecipescom Measuring Cup September-October 2015 2015 Back-to-school Trends 6
7172019 Allrecipes September-October 2015 Back-To-School Measuring Cup Trend Report
httpslidepdfcomreaderfullallrecipes-september-october-2015-back-to-school-measuring-cup-trend-report 77
Please Contact
Esmee WilliamsAllrecipesVice President Consumeramp Brand Strategy
206ndash436ndash7416 esmeeallrecipescom EsmeeWilliams
Methodology
Data cited in this Measuring Cup Report is derived from an externalindependent panel fielded in July 2015 consisting of 1021 US-basedparticipants (50 female50 male) using age and gender filters to providea representative sample of parents with school-age children
About Allrecipes
Allrecipes the worldrsquos largest food-focused social network receives more than
one billion visits annually from family-focused home cooks who connect andinspire one another through photos reviews collections profiles and videosSince its launch in 1997 the Seattle-based social site has served as a dynamicindispensable resource for cooks of all skill levels seeking trusted recipesentertaining ideas everyday and holiday meal solutions and practical cookingtips Allrecipes is a global multi-platform brand with 19 sites three mobileapps and 15 eBooks serving 24 countries in 13 languages In November 2013Allrecipes magazine launched nationwide with six bi-monthly issues
About Meredith Corporation
Meredith Corporation (NYSEMDP wwwmeredithcom) is the leading media
and marketing company serving American women Meredith features multiplewell-known national brandsmdashincluding Better Homes and Gardens ParentsFamily Circle Allrecipescom Fitness American Baby and EveryDay withRachael Raymdashalong with local television brands in fast-growing marketsMeredith is the industry leader in creating content in key consumer interestareas such as home family food health and wellness and self-developmentMeredith uses multiple distribution platformsmdashincluding print televisiondigital mobile tablets and videomdashto give consumers content they desire andto deliver the messages of its advertising and marketing partners
Allrecipescom Measuring Cup September-October 2015 2015 Back-to-school Trends 7
7172019 Allrecipes September-October 2015 Back-To-School Measuring Cup Trend Report
httpslidepdfcomreaderfullallrecipes-september-october-2015-back-to-school-measuring-cup-trend-report 77
Please Contact
Esmee WilliamsAllrecipesVice President Consumeramp Brand Strategy
206ndash436ndash7416 esmeeallrecipescom EsmeeWilliams
Methodology
Data cited in this Measuring Cup Report is derived from an externalindependent panel fielded in July 2015 consisting of 1021 US-basedparticipants (50 female50 male) using age and gender filters to providea representative sample of parents with school-age children
About Allrecipes
Allrecipes the worldrsquos largest food-focused social network receives more than
one billion visits annually from family-focused home cooks who connect andinspire one another through photos reviews collections profiles and videosSince its launch in 1997 the Seattle-based social site has served as a dynamicindispensable resource for cooks of all skill levels seeking trusted recipesentertaining ideas everyday and holiday meal solutions and practical cookingtips Allrecipes is a global multi-platform brand with 19 sites three mobileapps and 15 eBooks serving 24 countries in 13 languages In November 2013Allrecipes magazine launched nationwide with six bi-monthly issues
About Meredith Corporation
Meredith Corporation (NYSEMDP wwwmeredithcom) is the leading media
and marketing company serving American women Meredith features multiplewell-known national brandsmdashincluding Better Homes and Gardens ParentsFamily Circle Allrecipescom Fitness American Baby and EveryDay withRachael Raymdashalong with local television brands in fast-growing marketsMeredith is the industry leader in creating content in key consumer interestareas such as home family food health and wellness and self-developmentMeredith uses multiple distribution platformsmdashincluding print televisiondigital mobile tablets and videomdashto give consumers content they desire andto deliver the messages of its advertising and marketing partners
Allrecipescom Measuring Cup September-October 2015 2015 Back-to-school Trends 7