alumni survey 2016 - hotelschool.nl · good salaries for alumni alumni survey 2016 - white paper 5....

Alumni Survey 2016White paper

66% of Alumni hold a management

position

96%of Alumni find employment

within six months after graduation

99% of Alumni recommend

Hotelschool The Hague

Alumni should be the best possible ambassadors. This study proves that this is indeed the case for Hotelschool The Hague: 99% of Alumni recommend Hotelschool The Hague. Another good sign: 1,155 of a total of 7,500 Alumni completed the questionnaire that this study is based on. This response rate of more than 15 percent is almost twice the average for this kind of study. The questions posed in the study cover various topics, such as; the education itself, the management placement, what Alumni did after graduation, their first job, entrepreneurship, their current job, and a review of the study at Hotelschool The Hague. Alumni are divided into four sub-groups in this study:• Male and Female• Dutch and International Alumni (Internationals)• Alumni from Amsterdam and The Hague• Clusters of graduation years: less than 5 years ago,

5 to 10 years ago, 10 to 15 years ago, 15 to 25 years ago, more than 25 years ago

This refinement of the study gives detailed insight into the employment of Alumni, their career development, and the link between education and the professional work field.

Since the foundation in 1929, thousands of students have graduated from Hotelschool The Hague. Students from many different countries studied at the The Hague Campus or the Amsterdam Campus, and afterwards move all over the world. They hold leading positions in the hospitality industry and in hospitality-related industries. This Alumni research will give an insight into the career perspectives, the employability and the satisfaction of Alumni with the Hotelschool The Hague education.

In total 1,155 (15%) completed the questionnaire

Introduction

ALUMNI SURVEY 2016 - WHITE PAPER2

A small majority of Alumni are male (52%), but there is a trend towards a greater proportion of females. The majority of Alumni in the most recent group of graduates (0-5 years ago) are female (52%).

14% of respondents are Internationals. This is a lower percentage than in the current student population, because Hotelschool The Hague only truly became International in the 2000s. A majority of Dutch Alumni, 53%, are male; whereas a majority of Internationals are female, also 53%.

Almost two thirds of the respondents are younger than 45 years old; the largest group is between 26 and 35 years old (40%); and 9% are under 26 years old.

91% of Alumni studied at The Hague Campus, and 9% at the Amsterdam Campus. This difference is explained by the fact that Hotelschool The Hague has only had a Campus in Amsterdam since 2000.

Almost all Alumni speak English (98%) and Dutch (88%). German is the third language (75%); 8% of Alumni have done the International Fast Track Programme (the accelerate programme, which started in 2006).

What is your gender? How old are you?

The respondents

Number of respondents 1,155 Number of respondents 1,155

40%

9%Younger than 26 years old

Older than 75 years old

56 to 65 years old

26 to 35 years old

66 to 75 years old

15%46 to 55 years old

25%36 to 45 years old

7%

3%1%

48% 52%MaleFemale

ALUMNI SURVEY 2016 - WHITE PAPER 3

A third works in the Hospitality Industry

Current Job

In which industry are you currently working?

Approximately one third (34%) of Alumni currently work in the Hospitality Industry. This is followed at some distance by Consulting and Finance.

Internationals (45%) work far more often in hospitality than Dutch Alumni (31%). It is also notable that 8% of the Internationals work in IT.

A third of all Alumni respondents currently work in Hospitality, males (36%) more often than females (31%). Almost half of them work in a hotel, 17% at the regional office or headquarters of a hotel chain, and 12% in a restaurant or bar.

34%Hospitality

28%Other

6%Finance

Government

6%IT

Marketing & Advertising

Real-Estate

2%

3%

4%Retail

2%

5%Education &

Research8%Consultancy

Non-Profit2%


Other20%

Staff level14%

Senior level22%

Management level44%

What is your position?

Working Internationally is popular

Almost two thirds are managers

44% of Alumni work abroad. Germany is the number 1 location at 7%, and the United Kingdom comes in second place (6%).

66% of all respondents is currently in a management position, of whom 61% manages people in their current role. Almost half of Alumni were in executive roles within the first five years of graduation. Over 60% of Alumni manage more than 10 people.

The current salary of 46% of all Alumni is above € 4,000 (gross per month); 16% of all Alumni earn over € 8,000. Looking at the various graduation years, we see that almost half of Alumni earn over € 6,000, 16 years after graduation.

Two thirds of Alumni work at senior or management level. The Alumni in management positions can predominantly (75%) be found between graduates of 6-25 years. Just 6% of Alumni work at staff level ten or more years after graduation.

Alumni in Management

Good salaries for Alumni


Hotelschool The Hague was the first choice of the vast majority of Alumni

A third of the Alumni are SpecialistsHotelschool The Hague identified five student profiles to ensure the students are best prepared for the industry. The five profiles are The Hospitality Leader, The Hospitality Enthusiast, The Specialist, The Consultant and The Entrepreneur.

Male Alumni identified most with the Hospitality Leader profile (24% vs. 13%), females were more likely to see themselves as a Specialist (39% vs. 25%). Almost half of the males, and just over half of the females identified with one of these two profiles. Internationals identified more (40%) with the Specialist than Dutch Alumni (29%).

Alumni who graduated long ago (more than 25 years ago) identified mainly with the Hospitality Leader (38%); recent graduates identified more with the Specialist. No less than 40% of those who graduated 6-10 years ago identified with the profile of the Specialist.

19% 9% 32% 12% 17% 11%The Hospitality LeaderYou have a general management role in hospitality or in an industry where hospitality can make a difference

The Hospitality EnthusiastYou have an operations management role within the hospitality industry

The SpecialistYou have a management role in a specialised area such as sales, marketing, human resources or finance

The ConsultantYou work as a consultant in hospitality or an industry where hospitality can make a difference

The EntrepreneurYou run your own business

I do not recognise myself in any of the profiles

Only slightly more than half of the Alumni had always intended to study hospitality, slightly more Dutch (54%) than International Alumni (47%) intended to do so. Having opted for hospitality, Hotelschool The Hague was the first choice of 85% of Alumni. In this too, the Dutch Alumni (86%) were somewhat more convinced than the Internationals (81%).

Respondents gave three main reasons for choosing Hotelschool The Hague: • school’s reputation and heritage (53%)• international school (30%)• international internship/placement possibilities (26%)

It is striking that the Internationals clearly had other motives for choosing Hotelschool The Hague than Dutch Alumni. Their top three reasons were: • price/quality ratio (48%)• language/English spoken (36%)• school’s reputation and heritage (34%)

Do you recognise yourself in a HTH profile?

Study


42%

21%

29%

Management level

Senior level

Intern or Staff level

Other 8%

A management placement appears to be a good way of preparing for a future career: 38% carried on working for the company after the internship. Another 23% received a job offer, but turned it down.

Just over three quarters of Alumni did their management placement in the hospitality industry – 68% of which worked at hotels ‘on property’. Looking at the department in which they were placed, 18% worked in Sales and Marketing and 17% in Food and Beverage.

It is noticeable that a greater proportion of recently graduated Alumni did their management placement in the Netherlands (42%) than the group that graduated between 6-10 years ago, 30% of whom did their management training in the Netherlands. The gradual decrease in popularity of the United States is striking; 14% of Alumni who graduated more than 25 years ago did their management placement there. Less than 5% of the most recent graduates did so.This can be explained by the fact that nowadays the alternatives, such as Asia and the Middle East, are abundant.

A significantly smaller proportion of recent graduates did their management placement in the hospitality industry (66%). The figure for earlier graduates is around 80%. Recent graduates opted instead for consultancy (6%), or marketing and advertising (5%).

It is also striking that 63% (42% management level and 21% senior level) of the Alumni who continued working at the placement company held a management position after their internship.

Management Placement mostly in Hotels ‘on Property’

Continued employment at management placement company What was your position?


99%recommend Hotelschool The Hague

6%of Alumni went travelling after graduation

53% for less than six months 62%

started in the hospitality industry

62% of whom in hotels

46% of the current salary is above € 4,000 (gross per month)

16% of all earn over € 8,000

27% did further studies in their career

Hotelschool The HagueAlumni facts and figures

39%males opt for entrepreneurship 30% females

66% is currently in a management position

Over 60% manage a team of more than 10 people

44%work abroad

7% work in Germany and6% in the UK

61%had a job

immediately after graduation

88%had a job within three months

96% within six months














44%work abroad


61%had a job
















44%work abroad


61%had a job





Nearly three quarters of Alumni started working immediately after graduation.

More Dutch Alumni continued studying

What were your next steps after graduating from Hotelschool?

A total of 27% of Alumni did further studies sometime in their career, and 34% did so within a year after graduation. More Dutch Alumni immediately continued studying than International Alumni (21% vs. 17%). In most cases (63%) this meant a study at Master level (often Business Administration). The three most popular institutes for further studies were:• Erasmus University Rotterdam• Nyenrode Business School• University of Amsterdam

Doing further studies has gained in popularity over the years: about a quarter of Alumni who graduated less than 15 years ago did further studies. That is a much higher percentage than for Alumni who graduated more than 15 years ago (13% choose to do further studies).

Immediately

14%

Within a year

20%

Within five years

Within ten years

37%

16%

Over ten years

13%

Employment

Travelling6%

20%74%Pursuing another

education

How long after graduating from Hotelschool The Hague did you pursue your other degree?

After the study


More than 6% of Alumni went travelling after graduation, 47% of whom did so for more than six months. It is striking that many more women went travelling after graduation: 10% as opposed to 4% of men. They also spent more time away: 53% travelled for six months or longer, compared to 33% of men.

More Dutch Alumni went travelling after graduation (7% vs. 5%) and stayed away longer than International Alumni: almost half travelled for half a year or longer, compared to 38% of Internationals.

Three quarters of Alumni from The Hague Campus started working immediately after graduation, as opposed to 62% of those from Amsterdam Campus. Relatively more of them went travelling first (30% vs. 19%). They spent less time travelling than Alumni from The Hague; only a third of them travelled for more than half a year, compared to nearly half of Alumni from The Hague who went travelling.

The percentage of Alumni that goes travelling has been increasing in recent years: 12% of Alumni who graduated the past 5 years first went travelling.

Alumna are more keen on travelling


First Job

Finding employment after graduation was not a problem for Alumni: 88% had a job within three months, 96% within six months.

62% of Alumni started in the hospitality industry, 62% of whom in hotels on property. Looking at the gender, it is notable that more male Alumni (67%) found a job in the hospitality industry after graduation than female Alumni (57%).

Easy to find employment

EntrepreneurshipMore males become Entrepreneurs than femalesOne third of the Alumni started their own business, about two-thirds of whom still work for themselves. Slightly more males (39%) opt for entrepreneurship than females (30%). It is striking that 11% of the male entrepreneurs started their own business whilst still studying.

More males start in the Hospitality Industry

How soon after graduating did you find a job?

Between 4 and 6 months

Between 7 months and a year 2%

More than a year 2%

61% 27% 8%Immediately Within 3 months


During my studies

Directly after graduating fromHotelschool The Hague

At a later point in my career

5%

88%7%

Entrepreneurship is popular

When did you start your business?

In which field of expertise does/did your business operate?

Consultancy is popularOver a quarter of the entrepreneurs work in Consulting. It is also notable that nearly two-thirds of the Alumni who graduated more than 25 years ago started their own Consultancy business at some point. The figure is 46% for those who graduated between 15 and 25 years ago.

Dutch Alumni seem more entrepreneurial than Internationals: 39% started their own business at some point compared to 18% of those from abroad. This can be explained by the fact that Hotelschool The Hague’s International Alumni have graduated more recently, since the school has been a fully-fledged International school since the 2000s. Looking at the total response of the Alumni we find that mostly Alumni who graduated longer than 15 years ago start their own business.

Studying at Hotelschool The Hague seems to increasingly stimulate entrepreneurship: 41% of the most recent graduated Alumni, who started a business (total 14%), started the business whilst studying or directly after graduation. In comparison; when looking at the total of the respondents; 88% started the own business at a later point in the career.

Consultancy

Food & BeverageHotel Business

Human Resources

Marketing Sales

General Management

Real EstateRetail

27%

3% 3%

2%

4% 7%

31%

6%

3%

14%

Other


Looking Back9 out of 10 Alumni: Hotelschool The Hague is the best ChoiceNearly nine out of ten Alumni would choose Hotelschool The Hague again, only the group that graduated more than 25 years ago has a slightly lower rate: 81%. When asked about their most valuable experience from their study at Hotelschool The Hague, the various target groups had the following top three:

All Alumni• business orientation of the study• soft skills taught• practical aspect of the study

Males• business orientation of the study• soft skills taught• entrepreneurial learning

Females• business orientation of the study• practical aspect of the study• soft skills taught

Dutch• business orientation of the study• practical aspect of the education• soft skills taught

Internationals• soft skills taught• business orientation of the study• studying abroad

Alumni Amsterdam• practical aspect of the education• business orientation of the study• entrepreneurial learning

Alumni The Hague• business orientation of the study• soft skills taught• practical aspect of the education


The Alumni Research

Recommendation

The survey was conducted between 21 April and 20 June 2016. The survey focused on demographic characteristics, career development, and a general review of their study at Hotelschool The Hague. The survey was completed by 1155 respondents. There is an even spread of the Alumni within the respondents base;• 65% of respondents is younger than 45 years• The majority is between 26 and 35 years old (40%) • 9% is younger than 26 years old• 52% is male, 48% is female• 9% studied at Campus Amsterdam• 14% is International

The questionnaire was distributed through all Hotelschool The Hague channels (Alumni Newsletter, LinkedIn Groups, HTH Alumni Chapters).

99% of Alumni recommend Hotelschool The Hague. This means that about 10% (88% who would choose the education again vs 99% who would recommend) of Alumni would not choose the education again for themselves, but would still recommend the education. This is a very positive recommendation.


P.O. Box 843592508 AJ The Hague

The Netherlands

Campus The HagueBrusselselaan 2

2587 AH The Hague

Campus AmsterdamJan Evertsenstraat 1711057 BW Amsterdam

T +31 88 028 18 00

[email protected]

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alumni survey 2016 - hotelschool.nl · good salaries for alumni alumni survey 2016 - white paper 5....

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