always coffee 28082014
DESCRIPTION
This is our assignment for English subject. This product is created by me where you can't actually find this product in the market. Everything has a "but" and "maybe", so do I. So, maybe in future it will, but, not sure. ^^TRANSCRIPT
A ways CoffeeAlways Sugar-Free
Some Facts You Should
Know About COFFEE
Always Coffee, Always Sugar-Free
#1 Coffee is Actually A Fruit
• Coffee beans are actually the pits of berries.
• The coffee berries, also known as coffee cherries, are an edible fruit that have coffee beans inside.
• We called them “beans” just because they look like beans
Always Coffee, Always Sugar-Free
#2 Coffee is a Major Commodity• Coffee consumption is actually
great for the developing world.
• 80% of coffee farming happens in developing countries while the developed world is the consumer.
• The coffee trade funnels money from richer countries to poor countries.
Always Coffee, Always Sugar-Free
#3 Coffee can help you live a longer and Healthier life
• Coffee helps body to fight “free radicals.”
• As a result, people who drink coffees are at a lower risk of diseases.
Always Coffee, Always Sugar-Free
#4 Coffee contains important Nutrients you need to survive
A cup of coffee contains:• 11% of daily recommended
amount of Riboflavin (vitamin B2)
• 6% of Panthothenic Acid (vitamin B5)
• 3% of Manganese and Potassium, and
• 2% of Niacin and Magnesium.
Always Coffee, Always Sugar-Free
#5 Drinking coffee can help you Burn Fat
• Caffeine can increase your metabolism at 3 to 11%.
• It’s one of the few chemicals that can actually help with fat burning.
Not Like This!!
Always Coffee, Always Sugar-Free
#6 Coffee can help Prevent Alzheimer’s and dementia
• Several studies show that coffee drinkers are up to 65% less likely to get Alzheimer’s disease, which is a leading cause of dementia.
• Dementia is a broad category of brain diseases that cause long term loss of ability to think and reason clearly that is severe enough to affect a person’s daily functioning.
Always Coffee, Always Sugar-Free
#7 Coffee is Good for your Liver
• Coffee may protect against cirrhosis (a condition that lead to several disease).
• People who drink 4 or more cups of coffee per day have up to an 80% lower risk to develop cirrhosis.
• Cirrhosis is a result of advanced liver disease.
Always Coffee, Always Sugar-Free
#8 Caffeine Improves your performance when working out
• For those who consume caffeine before working out, caffeine is leading you to a better physical performance as it increases the levels of adrenaline, and release fatty acids from fat tissues.
Always Coffee, Always Sugar-Free
*Adrenaline is a stress hormone produced within the adrenal gland that quickens the heart beat, strengthens the force of the heart's contraction, and opens up the bronchioles in the lungs.
The Coffee Market
Always Coffee, Always Sugar-Free
Coffee Industry Market
• In 2010, Malaysia’s population is 28.6 million• In 2010, there are 2.1 million foreign workers
work and stay in Malaysia• In 2010, there are 24.58 million tourists
arrived and spent in Malaysia • More than 75% of Malaysian drink coffee• Assume 50% of foreign workers and tourists
drink coffee• So......
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An estimated total 34.79 million peoples in
Malaysia drink coffee
Health-Conscious People
• As per survey, in 2010, there 3.4 million Malaysian suffer from Diabetes.
• This put Malaysia as the number ONE country in ASEAN for having the highest number of diabetics and Sixth in the western pacific region.
Always Coffee, Always Sugar-Free
Healthy-Coffee Drinks
Always Coffee, Always Sugar-Free
• Sugar-free Vanilla Powder
Ingredients
• Organic Arabica beans• Cocoa powder• Sugar-free creamer• Milk / Steamed Milk• Monin Sugar-Free Syrup• Cinnamon • Nutmeg
Always Coffee, Always Sugar-Free
Nutrition Information
Always Coffee, Always Sugar-Free
Serving Size 240 mlServing Per Pack 1
Average Composition Per 100 ml
Per Serving 240 ml
Energy (kcal) 19.4 43.9Fat (g) 0.8 1.9Protein (g) 1.0 2.4Carbohydrate (g) 1.8 4.3Sugar (g) 0 0
8 Flavors
Always Coffee, Always Sugar-Free
#1Original
Always Coffee, Always Sugar-Free
#2Americano
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#3Espresso
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#4Cappuccino
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#5Mocha
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#6White Coffee
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#7Latte
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#8Milk Coffee
Always Coffee, Always Sugar-Free
PriceAluminum Can 240 ml
RM 1.90 eachJuice Box 1 Litre
RM 7.90 each
Always Coffee, Always Sugar-Free
Our Target Customers
Basically all Human who drink coffee
Always Coffee, Always Sugar-Free
Our Competitors
Always Coffee, Always Sugar-Free
How We Fight Against Our Competitors
Sugar-Free Products
Always Coffee, Always Sugar-Free
Promotional Strategies
• Advertising• Sales Promotion• Internet Marketing• Sponsorship• Message & Media Strategy• Facebook Marketing
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Create Product Awarenessthrough being the
Organizer as well as Sponsorfor several events and
campaigns
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Creative Sculpture Contests
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Always Coffee, Always Sugar-Free
‘Tag, Share & WIN’
‘Coffee-Selfie’ Contest
‘Always Sugar-Free Nutrition
Talks’
And also…
Ads Poster Everywhere
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Product First Launch on
13.9.2014
International Coffee Day29 September
Product Discount Up to 50%Charity Event with
Old-Folks HomeDiabetes Awareness
EventsAlways Coffee, Always Sugar-Free
Mana Coffee?
Always Coffee, Always Sugar-Free
Basically
We are just beside our competitors.
If you can’t find us,contact us.
03-7721 7888Always Coffee, Always Sugar-Free
www.alwayscoffee.com.myAlways Coffee Malaysia
03-7721 7888
Always Coffee, Always Sugar-Free
We are not just selling coffee,
but we are selling
Healthy Lifestyle
A ways Coffee
STAY HEALTHYwith
A ways CoffeeAlways Sugar-Free
Thank You.
Always Coffee, Always Sugar-Free
Bibliography• Malaysia Population Projection 2010-2040: http://
www.statistics.gov.my/portal/download_Population/files/population_projections/Population_Projection_2010-2040.pdf
• Malaysia Tourism Statistics: http://corporate.tourism.gov.my/research.asp?page=facts_figures
• Number of Diabetics in Malaysia Alarming: http://www.thestar.com.my/News/Nation/2013/06/14/Number-of-diabetics-in-Malaysia-alarming/
• 3.4 million Malaysians are diabetics http://www.consumer.org.my/index.php/health/diseases/81-34-million-or-149-malaysians-are-diabetics
• Malaysia Coffee Culture http://www.academia.edu/1088257/Malaysian_Coffee_Culture_a_Research_of_Social_Aspect_Branding_and_Design
• International Coffee Organization http://www.ico.org/news/icc-112-4e-consumption-asia.pdf