ama digital marketing day - dec 16 - being agile keynote
TRANSCRIPT
BEING AGILE
@BELINDAWALDOCK [email protected]
WWW.BEINGAGILE.CO.UK
www.beingagile.co.uk @belindawaldock ©
www.beingagile.co.uk @belindawaldock ©
MINDSET & METHOD
www.beingagile.co.uk @belindawaldock ©
BEING AGILE
www.beingagile.co.uk @belindawaldock ©
AGILE MINDSET
www.beingagile.co.uk @belindawaldock ©
AGILE V TRADITIONAL METHOD• Goal• Scope• Design• Build• Test• Launch
www.beingagile.co.uk @belindawaldock ©
PLANACTREFLECT
AGILE METHOD
www.beingagile.co.uk @belindawaldock ©
BALANCE RUN / GROWGROW RUN
admin
doing
planning
reviewing
changing
improving
www.beingagile.co.uk @belindawaldock ©
AGILE VALUES
Responding to change over following a plan
www.beingagile.co.uk @belindawaldock ©
START - MINIMUM VIABLE PRODUCT
www.beingagile.co.uk @belindawaldock ©
o TEST & VALIDATEo IDENTIFY VALUEo MEASURE IMPACTo GET FEEDBACKo LEARN & IMPROVE
PIVOT / PERSEVERE
www.beingagile.co.uk @belindawaldock ©
CONTINUOUS IMPROVEMENT
Sprint Sprint
Sprint
Sprint
www.beingagile.co.uk @belindawaldock ©
◦ MIX◦ APPROACH◦ TACTICS
www.beingagile.co.uk @belindawaldock ©
AGILE MARKETING
BEING AGILE
@BELINDAWALDOCK [email protected]
WWW.BEINGAGILE.CO.UK
www.beingagile.co.uk [email protected] @belindawaldock