k8 keynote - agile innovation, shar vanboskirk

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Keynote: Agile Innovation

Shar VanBoskirk – VP and Principal Analyst, Forrester

© 2013 Forrester Research, Inc. Reproduction Prohibited 2

How To Prepare For The Next Digital DecadeShar VanBoskirk, Vice President, Principal Analyst9 September 2013


Are you an early bird or a night owl?

© 2013 Forrester Research, Inc. Reproduction Prohibited 4© 2013 Forrester Research, Inc. Reproduction Prohibited

You should embrace agile innovation to maintain a

competitive edge.


Agenda

›Why do you need an edge?

›What is agile innovation and how can it help?

›How can you foster innovation at your company?


Agenda





Digital disruption threatens business norms


Online already introduced new models


Digital also changes competitor dynamics


Manufacturers are among the top ecommerce sites


Mobile commerce will top $31 billion by 2016


But it is the mobile mind shift that is changing shoppers


The expectation that any desired information or service

is available, on any appropriate device, in context, at your

moment of need.


Comparison shopping tools illustrate the mobile mind shift


New apps influence decisions in the store


Google enhanced campaigns integrate desktop and mobile ads


And this is just the beginning

› More displays

› Smart things

› Rich context

› Classification tools

› Confusion of digital and physical worlds


Agenda





Many companies find innovation risky


Would some structure make you more comfortable with innovation?


Introducing agile innovation

Interactions override process.

Trial developments are better than

blueprints.

Stakeholders contribute to development.

Development happens

continuously.

Everything is a point of

interaction.

Launch quickly,

then test to improve.

Collaborate with internal and external advocates.

Adjust based on market

conditions.


Everything becomes a point of interaction

This certainly means creating valuable interactions

against all of your known customer touchpoints.


Source: YouTube (http://www.youtube.com/)

Negative interactions may be your greatest sources of innovation

http://www.youtube.com/watch?v=xDpWKfjiSFk


Image source: Lose It! (http://www.loseit.com/)

Launch quickly; test to improve

Let’s not pretend that we know the end game here; let’s do the least amount of features to know if it will work. Then improve it if people use it.

Charles Teague, CEO


Image source: Engine Service Design (http://enginegroup.co.uk/); Virgin Media (http://www.virginmedia.com/)

Collaborate with internal and external advocates


Adjust based on market conditions

http://www.youtube.com/watch?v=JNyMsWIwqNc


Agenda





Enable relationships


Image source: Deloitte (http://www.deloitte.com/)

Embrace agile tools and processes


Kenshoo has several tools to help

The Kenshoo Innovation

Community helps enable peer idea

development


SmartPath attribution can improve agility


This also means taking measured risks


Partners can help offset risk


Image source: Haier (http://haier.com/)

Use customer knowledge to stretch your business model

New washing machines wash and peel vegetables.


Summary and recommendations

› Innovate to stay in front of digital disruption

› Agile innovation gives you a formula for this

› To catalyze innovation at your firm: Enable relationships

Embrace agile tools and processes

Take measured risks

Leverage all partner resources

Use customer knowledge to stretch your business model


Thank youShar VanBoskirk

617-613-5845

[email protected]

@sharvanboskirk

mailto:[email protected]

k8 keynote - agile innovation, shar vanboskirk

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