ama non profit sig may2008

Non Profits and Social Communities

SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

1. Cost Effective Communication

2. Offline / Online Connection

3. Targeting Stakeholders


The Cost of Social Marketing


Social Media Pages Servedhttp://www.hitwise.com/registration-page/us-social-networking-report.php

2.5 times more pages than Search

8.3 times more pages than News & Media


http://www.hitwise.com/registration-page/us-social-networking-report.php


60% Growth in One Yearhttp://www.morganstanley.com/institutional/techresearch/pdfs/InternetTrends031808.pdf

Visitor Growth by Category

http://www.morganstanley.com/institutional/techresearch/pdfs/InternetTrends031808.pdf

Reach of Social Networkshttp://www.universalmccann.com/Assets/2413%20-%20Wave%203%20complete%20document%20AW%203_20080418124523.pdf


http://www.universalmccann.com/Assets/2413%20-%20Wave%203%20complete%20document%20AW%203_20080418124523.pdf

http://www.universalmccann.com/Assets/2413%20-%20Wave%203%20complete%20document%20AW%203_20080418124523.pdf

60% Annual Growthhttp://weblogs.hitwise.com/us-heather-hopkins/2008/04/twitter_gaining_momentum_but_s_1.html


http://weblogs.hitwise.com/us-heather-hopkins/2008/04/twitter_gaining_momentum_but_s_1.html

45% have started a blog, up 14%

184m started a blog

“The blogosphere is now so large it is an accurate barometer of consumer opinion. All brands should be using it as a means to measure consumer opinion, track response to marketing initiatives and as a forum for research. (Universal McCann)”


837,027 charitable nonprofits in the United States, excluding foundations and religious congregations

288,150 charitable nonprofits had gross receipts of over $25,000

66% (or 548,777) are small in size


The Cost of Friendshiphttp://www.amazon.com/exec/obidos/ASIN/067142517X


Begin with praise and honest appreciation.

Give the other person a fine reputation to live up to.

Become genuinely interested in other people.

Show respect for the other person's opinions. Never say, "You're wrong."

http://www.amazon.com/exec/obidos/ASIN/067142517X

Assess Your Audience Needs


Get Trends


Google Alerts / Blogs


Refine Your News Channelhttp://www.pageflakes.com/


http://www.pageflakes.com/

“Nearly half of all press stories appeared to come wholly or mainly from wire services.”

http://www.mediawise.org.uk/files/uploaded/Quality%20&%20Independence%20of%20British%20Journalism.pdf




Offline / Online Connectionhttp://www.the-ba.net/the-ba/Events/FestivalofScience/FestivalNews/_Socialnetworking.htm


Some 90 per cent of the online friends rated as ‘close’ have been met face-to-face, with the remaining 10 per cent likely to be friends of close friends, perceived as having many of the mutual friend’s attributes and therefore “low risk”.

http://www.the-ba.net/the-ba/Events/FestivalofScience/FestivalNews/_Socialnetworking.htm

Programs and Serviceshttp://www.ncna.org/_uploads/documents/live/us_sector_report_2003.pdf


Get the Word Out: Web Site http://www.rhinos-irf.org/graduation/



Get the Word Out: Web Site http://www.rhinos-irf.org/stayinformed/

Get the Word Out: Email


Get the Word Out: Bloghttp://intlrhinofoundation.wordpress.com/


Get the Word Out: Facebook http://www.facebook.com/group.php?gid=5761108738&ref=ts


Get the Word Out: Twitterhttp://twitter.com/RhinosIRF



Get the Word Out: Flickrhttp://www.flickr.com/photos/rhinosirf/


Get the Word Out: YouTubehttp://www.youtube.com/user/IntlRhinoFoundation

Get the Word Out: Other Siteshttp://en.wikipedia.org/wiki/International_Rhino_Foundation


WARNING:

1. Passion

2. True Relationship


Refine Your Target


Google Grants


YouTube NonProfits


Volusion for Nonprofits


269,200 Houston Area / Over 18


Example Advertisments


A Reason to Stay


Causes Application


Protect Privacy / Avoid Mistrust



Enable Users to Carry Your Message


Skype = 136 million usersVonage = 1.8 million users


1. Cost Effective Communication

2. Offline / Online Connection

3. Targeting Stakeholders

First ever Houston Zoo BlogYear-long blog with up to date information pre and post birth.

Announcing Baby MacWeb-Blog

Outdoor

Name Baby Mac promotional web tile

Announcing Baby Mac’s NamePromotional Web Banner

Once name was announced, the banner was displayed in front entry to the zoo. Birth

certificates distributed to kids wearing elephant noses at event

Naming Baby MacOn-Site Banner

Mac Weighs 1000 lbs/ Weigh in to Win $1,000

Promotional Web Tiles

Mac Weighs 1000 lbs/ Weigh in to Win $1,000

Email Blast

Mac’s 1st Birthday Birthday Greeting Card Contest

Promotional Web Tile

Mac’s 1st Birthday Promotional Email Blast

Mac’s 1st Birthday Greeting Card Contest

Advertising: El Dia

Advertising:

Houston Astros Magazine

E - Campaigns: Web Banners and Tiles

August 15

E-Blast

Houston Zoo Feast with the Beasts

Buy Tickets

August 15

E-Blast

Houston Zoo Feast with the Beasts

Last chance for tickets

E-Blast

“Houston Zoo Avoid a Wild Time

Parking”Shuttle Announcement

ama non profit sig may2008

Economy & Finance