america21 presentation on inclusive competitiveness in pittsburgh

Changing the economic narrative

Developing innovation ecosystems

Connecting the disconnected

©2012 A21

Building Inclusive Competitiveness in Urban America from Pipeline to Productivity

Johnathan M. Holifield Co-founder and Chief Evangelist

The America21 Project

Urban Innovation21 Carnegie Library of Pittsburgh – Homewood March 14, 2012

Changing the economic narrative

Developing innovation ecosystems

Connecting the disconnected

©2012 A21

Building Inclusive Competitiveness in Urban America from Pipeline to Productivity

8 Trim Tab Practices to Achieve Inclusive Competitiveness

2012 Copyright Johnathan M. Holifield, Principal and Co-founder, The America21 Project, Inc. and Founder, Trim Tab System, LLC


Benchwarmer

Measuring our performance in areas important to Western PA’s economic future

Are we benchwarmers or competitors?

Or

Competitor


What is Inclusive Competitiveness?

New Individual Practices New Organizational Practices

Bottom line: Trim Tab Practices


How Is Inclusive Competitiveness Achieved?

Individuals and organizations

are the Trim Tabber

Western PA’s innovation economy assets are the Rudder

High-leverage individual and organizational actions that turn the rudder and, ultimately, turns the ship in

the desired direction 2012 Copyright Johnathan M. Holifield, Principal and Co-founder, The America21 Project, Inc. and Founder, Trim Tab System, LLC

Homewood is the Ship

What are Trim Tab Practices?

©2012 A21 2012 Copyright Johnathan M. Holifield, Principal and Co-founder, The America21 Project, Inc. and Founder, Trim Tab System, LLC 2012 Copyright Johnathan M. Holifield, Principal and Co-founder, The America21 Project, Inc. and Founder, Trim Tab System, LLC

Trim Tab Practices Yield Results

• Launched and Led Regional Innovation Initiative

• $600K into $5M of Entrepreneur Economic Impact

• $40M into $250M Early-stage Capital Network

• Innovation-based HS/Turnaround Education Model

• Regional Tech Workforce Alliance

• Statewide Innovation Organization Alliance

• $40M+ Grants, Cash, In-kind Support

Not the only way . . . a proven way

• Treat problems like market opportunities

• Lead by Action, Persuasion, Influence

• Conspicuous Public Presence

• Flexible and Well-networked

• Strong Convictions

• No Fear of Judgment

• Energetic Creator


Individual Trim Tabber Attributes


Organizational Trim Tabber Attributes

• Firm place to stand

• Well-networked Facilitators

• Disinterested, Not Uninterested

• Hub, Spokes and Nodes Approach

• Honest, Objective Broker

• Flexible, Agile Drivers


Practice 1: Comprehend Speed of the Game

• Bo Jackson Moment

• High Bar for Everyone; Higher Bar for Us

• Further Democratization of Information

• Most Meritocratic Economic Era

• Money, Without Collateral

• Not the Civil Rights Struggle

• Flatter World


Practice 2: Mine the Environment

• How Innovation Ecosystems are built

• Innovation Asset Urban Location

• 19th and 20th Century Asset Visibility

• 21st Century Asset Invisibility

• Making the Invisible, Visible

• End of the Day . . . The Market Must Respond


Practice 3: Begin at the Beginning

• Measure competitiveness, not participation • Innovation Asset Stewardship Mapping Angel Networks/Venture Capital Sources/Banks Innovation Councils/TBED Orgs./VDOs Bioscience/ICT/Adv. Manufacturing Companies University/Corporate Research Capabilities Chambers/Econ. Dev./Philanthropy Incubators/Accelerators


Practice 4: “The Way” Over “The Thing”

• Simple Process (Way)

• Deployed on Diverse Content (Things)

• A.O.L.

Aggregate key wealth and resources

Organize them into actionable forms

Leverage them to achieve desired impact


Practice 5: Be the Lubricant

• Engine Oil

• Public Policy

• “Private Policy,” i.e., the Big Urban Agenda

• Integrate into the Value Chain (Wetting Beaks . . . Don Fanucci)

• Money


Practice 6: Encourage Entrepreneurial Churn

• Old Notions of “Economic Stability”

• Energy, Vitality, Creative Destruction

• Risk-Averse

• Risk-Astute

• No undefeated seasons

• Create Customers


Practice 7: Pursue Exponential Impact

• Leverage, Leverage, Leverage

• Measure Outcomes

What gets measured gets done

What gets measured and rewarded gets done well

• Aggregate Incremental/Exponential Breakthrough


Practice 8: Embrace Asset Obsolescence

• Trim Tabber Role = flexible/enduring

• Innovation Ecosystem = adaptable/enduring

• Innovation Ecosystem Assets = constant change

• No Asset has “Right” to exist

• Only Support Assets Demanded by the Market


Questions

Let’s Talk

8 Trim Tab Practices to Achieve Inclusive Competitiveness

Contact Us:

General: [email protected]

Johnathan M. Holifield Co-founder and Chief Evangelist The America21 Project

Email: [email protected] Phone: 716.361.9889


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