american trucker 2011 media kit

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2011 MEDIA KIT

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Page 1: American Trucker 2011 Media Kit

2 0 11 M E D I A K I T

Page 2: American Trucker 2011 Media Kit

EDITORIALOVERSIGHT from the award-win-ning editors of Fleet Owner, the indus-try’s leading magazine for fleet opera-tors, trusted for its insights in management, equipment and IT.

MARKET PRESENCE of American Trucker magazine, whose marketplace of classifieds will continue to serve used truck and trailer buyers with the buying options they expect.

MARKET DATA of Truck Blue Book, a wealth of pricing information on used trucks. This data helps us provide unique insights into the market forces impacting your clients.

DEMOGRAPHIC DATA of FleetSeek, which helps ensure American Trucker reaches your customers and informs them on important trends with its timely, relevant data.

We deliver true value to your customersIt’s the best environment for your messageAmerican Trucker educates your customers as they research major purchases and vehicle maintenance solutions. We com-bine useful editorial focused on helping boost their profits, with a vibrant marketplace of vehicles, trailers and accessories. And we deliver this content in a variety of formats – print, online, and e-newsletters – to ensure no matter how they prefer to stay on top of the market, American Trucker and its partners will help them succeed.

American Trucker has 30+ years of experience building an effective forum for sellers of trucks, trailers, parts and services to find the right buyers for their wares. We have strong bonds with your customers at the grass-roots level of small and mid-sized businesses, and our award-winning editorial content keeps them coming back for new ideas and best practices. Our editors, many former trucking professionals themselves, truly understand the challenges a truck operator faces on a daily basis, and we get straight to the core of their needs and concerns.

Let us show you why American Trucker is your best choice for selling your vehicles and accessories to a large, engaged audience with real BUYING POWER. Our course is set for a successful 2011, and we invite you to join us on the journey.

Thomas W. Duncan, Group Publisher203-358-4201 • [email protected]

REFRIGERATED, LIQUID AND DRY BULK INSIGHTS from titles that have covered regulations, technologi-cal devel-opments, logistics management, and hazardous materials for many decades.

RELEVANT NEWS FROM THE AUTO INDUSTRY from Ward’s AutomotiveGroup, a global leader in auto news and analysis, including trucking data, headlines and trends.

THE OEM’S PERSPECTIVE from the pages of Trailer/Body-Builders, the only magazine serving the specific needs of those who produce and sell commercial truck bodies, trailers, and equipment.

American Trucker is fueled by industry-leading resources...

2 3

PENTON MEDIA is a world leader in business-to-business informa-tion products. This allows us to create campaigns that carry your message throughout several spe-cialized sectors in the transporta-tion world and many other markets including agriculture, government, manufacturing, and more.Also: The New

American Trucker Marketplace

Pg. 33

A Penton Media Publication

April 2010THE GUIDE TO USED TRUCKS, EQUIPMENT & MAINTENANCE

Parts: Rebuilt or Reman’ed?

Parts: Rebuilt or Reman’ed?

Pg. 24

FleetOwnerFleetOwnerfleetowner.com

®

APRIL 2010

A Penton Media Publication

Alternative Power Choices

Alternative Power Choices

Green Fleet of the YearNew Uses for GPS

Green Fleet of the YearNew Uses for GPS

FOAPRILCVR.indd 1 4/21/10 2:47:24 PM

American Trucker Takes the GoldThe American Trucker editorial staff received a Gold Award for Editorial Excellence from the American Society of Business Publication Editors in 2010. The honor was in recognition for American Trucker’s success in adding a quality editorial product to its long-standing product marketplace.

Page 3: American Trucker 2011 Media Kit

a true reflection of the usedtruck buying market

Also: American Trucker Marketplace Pg. 33

PRSRT STDU.S. Postage

PAIDPenton

Media, Inc

A Penton Media PublicationA Penton Media Publication

June 2010

Pg. 24

Pg. 20BUSINESS OF TRUCKING: GROWTH

The Guide To Used Trucks, Equipment and MaintenanceThe Guide To Used Trucks, Equipment and Maintenance

Swap, fix or sell

A Diverse Market with Diverse NeedsThe commercial-vehicle market is a collection of more than 11 million vehicles — trucks, tractors, and trailers — of all types and sizes, from light- to heavy-duty, serving all segments of the nation's economy.*Operations with at least one Class 3-8 truck; excludes bus-only and trailer-only operations

Note: Light-duty count reflects commercial-only usage; no mixed-use or personal-use vehicles.

Sources: U.S. Dept. of Commerce Truck Inventory and Use Survey, U.S. Dept. of Transportation, Commercial Motor Vehicle Consulting, American Trucking Assns., National Private Truck Council, Martin Labbe Associates, FLEET OWNER Composite Database

The Opportunity is ClearTrucking operations of one to four vehicles make up nearly three quarters of the commercial-trucking market, and American Trucker’s reach reflects this. There’s no other editorial-based magazine meeting the information needs of this huge market, making American Trucker your premier avenue for outreach to this audience.

American Trucker’s audience mirrors the make-up of the used truck and trailer-operating commu-nity. This market reaches across industry lines, across state lines, and across traditional lines of the trucking industry.

The market is much bigger than just over-the-road trucks and trailers. Buyers of trucks, trailers, parts and services are present in industries that touch all parts of the economy.

As the premier magazine serving the used truck and trailer marketplace, Ameri-can Trucker reaches out to anyone who buys, services, maintains, and repairs used trucks and trailers.

Construction & contractors

Landscaping & snow removal

Concrete, asphalt & aggregate Local delivery

Road construction & repair Government & utilities

Towing & recovery

General freight

Refuse & recycling

Railroads & shipping ports

Farming & agriculture

4 5

583,500 Private Fleets

5+ Vehicles

187,100

1-4 Vehicles

396,400

2.61 Million Trucks

871,200 Trucks

1-4 Vehicles 148,200

5+ Vehicles 41,400

1.06 Million Trucks

211,600 Trucks

5+ Vehicles228,500 Fleets

3.67 Million Trucks

1.27 Million Trucks

3.48 Million Trucks

Commercial(Class 3-8)

Trucks4.75 Million

189,600 For-Hire Carriers

1-4 Vehicles

0

5+ Vehicles 176,700

For-Hire176,700Trucks

1-4 Vehicles 584,300

5+ Vehicles 2.34

Million

Private 2.92 Million

Trucks

Total Commercial Trucks

7.85 Million

Commercial(only)

Light-Duty3.1 Million

Commercial (Class 3-8)

Trucking Operations*773,000

On-Highway 3.5 Million

Medium-Duty 1.08 Million

Midrange 1.59 Million

Light-Duty 3.1 Million

Heavy-Duty2.08 Million

Class 5 16,001 - 19,500

lb. GVW

Class 4 14,001 - 16,000

lb. GVW

Class 8 Over 33,000 lb.

GVW

Class 7 26,001 - 33,000

lb. GVW

Class 6 19,501 - 26,000

lb. GVW

For-Hire0.94 Million

Trailers 3.5 Million

Total Commercial Vehicles

11.35 Million

Private1.14 Million

For-Hire122,800

Private957,200

For-Hire194,300

Private1.4 Million

For-Hire176,700

Private2.92 Million

For-Hire1.94 Million

Private1.56 Million

Class 3 10,001 - 14,000

lb. GVW

Class 1-2 Under 10,000 lb.

GVW

Commercial Trucks 7.85 Million

Vehicle Population

1 - 4 544,501 70.44% 1,095,860 13.96% 436,800 12.48% 1,532,250 13.50%5 - 20 174,543 22.58% 2,152,470 27.42% 607,600 17.36% 2,758,050 24.30%Total: 1 - 20 719,044 93.02% 3,248,330 41.38% 1,044,400 29.84% 4,290,300 37.80%21 - 50 36,486 4.72% 1,281,905 16.33% 432,600 12.36% 1,713,850 15.10%51 - 99 11,363 1.47% 806,980 10.28% 384,650 10.99% 1,191,750 10.50%100 - 499 4,947 0.64% 829,745 10.57% 460,950 13.17% 1,290,495 11.37%500 - 999 928 0.12% 596,600 7.60% 357,000 10.20% 954,535 8.41%1000+ 309 0.04% 1,086,440 13.84% 820,750 23.45% 1,907,935 16.81%Grand Total 773,000 100.00% 7,850,000 100.00% 3,500,000 100.00% 11,350,000 100.00%

# of % Total % Total % Total %Fleet Size Fleets Fleets Trucks Trucks Trailers Trailers Vehicles Vehicles

market

Page 4: American Trucker 2011 Media Kit

American Trucker delivers a circulation unmatched by any other publication. We target decision makers in a cross-section of businesses that purchase used trucks and trailers, as well as the parts, equipment and services to keep them running.

Each month, American Trucker mails to 150,000 subscribers, which represents a true composite of today’s used truck buying market.

This circulation consists of traditional readers of American Trucker, and Fleet Owner’s FleetSeek data helps us fine-tune the mix to ensure we’re delivering the most desirable audience for your ad-vertising message.

In addition, we have formed relationships with major associations, industry events, and other enti-ties to ensure that American Trucker’s circulation is an accurate representation of the market and provides the industry’s best targeting of your customers.

laser-focusedto reachyour customers

The People Behind the NumbersTo American Trucker, our readers aren’t just numbers. They’re the people who make this industry thrive, and we strive to maintain an interactive relationship with each reader.

We regularly feature columns and letters from actual working truckers and managers. And our editors are frequently “in the field” meeting American Trucker readers – your customers – to keep a pulse on the industry: what they’re buying, what issues are affecting them today and what they’re con-cerned about tomorrow.

This consistent, personal input helps American Trucker stay on the cutting edge, ensuring thorough readership as well as considerable pass-along reach.

BONUS REACH: Trade Shows & ConferencesYour advertising in American Trucker will earn significant bo-nus distribution at many major trucking events throughout 2011.

We’ll distribute American Trucker at events such as Heavy Duty Aftermarket Week, Mid-America Trucking Show, American Truck Dealers convention, and many other can’t-miss venues. See our EDITORIAL CALENDAR (page 11) for dates!

Who reads American Trucker?Our circulation mix is a true reflection of who is buying used trucks, trailers and equipment today.

Over the RoadTrucking 40%

Other 32%Contractors 24%

Government & Utility 4%

76

Vocational & Independent Owners* 43%

For-HireFleets 28% Private

Fleets 29%

circulation

We’ll get your message to independent entrepreneurs as well as fleet managers.* Includes over-the-road owner-operators plus owners of non-trucking companies who own trucks and trailers.

COMPANY TYPE INDUSTRY

Our readers reflect the mix of the market...wherever used trucks are bought, we’re there.

TRUCKING INSIGHTS: YOUR PAY COUNTS

Also: The New American Trucker Marketplace

Pg. 25

PRSRT STDU.S. Postage

PAIDPenton

Media, Inc

Change SeRvICe ReqUeSTeD PO Box 12921 Overland Park KS 66282-2921 CENTRAL

A Penton Media PublicationA Penton Media Publication

February 2010

PICK YOUR ENGINE

The Guide To Used Trucks, Equipment and MaintenanceThe Guide To Used Trucks, Equipment and Maintenance

Pg. 18

2004 vs. 2007 vs. 2010

Pg. 6

Page 5: American Trucker 2011 Media Kit

providing the knowledge your business needs

Also: American Trucker Marketplace Pg. 25

PRSRT STDU.S. Postage

PAIDPenton

Media, Inc

Change SeRvICe ReqUeSTeD PO Box 12921 Overland Park KS 66282-2921 WEST

A Penton Media Publication

July 2010

The Guide To Used Trucks, Equipment and MaintenanceThe Guide To Used Trucks, Equipment and Maintenance

Tires:10 things you should know Pg. 18

BUSINESS OF TRUCKING: MOBILE OFFICEPg. 14

The trucking business has found itself on quite a roller coaster ride of late, with more than a few sickening lurches followed up in many cases with surprising spikes in demand. One thing’s for sure, though: the ride ahead isn’t going to get any smoother – not by a long shot – as all sorts of changes lurk on the industry’s near horizon.

That’s why we at American Trucker continue to focus on giving our readers information on every-thing they need – from equipment, parts, maintenance services, and business tactics – to pull ahead of their competitors while getting more efficient and profitable at the same time.

Your products and services play a big role in that effort as well, which is why you’ll find us try-ing to fill each and every issue of American Trucker chock full of all kinds of useful insights, from choosing the right tires and engine oils to stretching parts dollars safely and sensibly.

We still believe that, with the right information, any fleet can succeed, and it’s our mission to be that knowledge source for those who rely on used equipment. So with your help we’re going to keep packing a lot of good stuff in every issue of American Trucker – and we invite you to stick with us on what’s sure to be a still-bumpy ride in the months ahead.

Sean Kilcarr, Editor

DepartmentsEvery month, American Trucker brings its audience of used truck and trailer buyers a full editorial menu designed to help them run their trucks and trucking businesses. Surrounding timely cover and feature stories, our readers find:

The Business of Trucking – well-known small-fleet consultant Tim Brady offers straight-ahead, practical advice on how to build a profit-able trucking operation.

Parts & Services – trucking’s most experienced editors report on new products, tools, services and everything else readers need to keep their trucks running.

Shop Talk – a monthly case study highlighting a specific mainte-nance problem and one trucker’s solution.

Focus On... – an in-depth look at the components critical to well-running trucks and trailers.

Trucks at Work – every month a profile of a different vocational fleet and how it uses its trucks.

Green Trucking – a round-up of news and new products to help truckers with growing environ-mental concerns and responsibilities.

Tire Rack – tips and informa-tion on getting the most out of a trucker’s major investment in tires and wheels.

Tech in Trucking – from new software to onboard electron-ics, the latest high-tech tools to help keep trucks moving and mak-ing money.

Readers’ Rigs – a chance to show off all that pride and polish for truckers who invest a lot of time and money in keeping their trucks looking good.

The American Trucker editorial staff consists of the most respected journalists in the field.

Jim Mele - Editorial DirectorNationally recognized journalist, author and editor, joined Fleet Owner in 1986 with over a dozen years’ experience covering transportation as a newspaper reporter and magazine staff writer. Winner of an ASBPE National Award for signed editorials and a Jesse H. Neal Award.

Sean Kilcarr - EditorA feature writer and columnist, Kilcarr has been a truck-ing journalist for 15 years. Specializes in light- and medium-duty truck operations and logistics, and well-known for being a fixture on the SIRIUS radio network program “The Loading Dock.” Winner of a Jesse H. Neal and multiple ASBPE Awards for editorial excellence.

Dan Zeis - Senior Art DirectorHas overall respon-sibility for design of American Trucker. Winner of seven na-tional ASBPE Awards for design, as well as an international TABBIE for design and a Jesse H. Neal Award.

Contributing EditorsTim BradyDavid CullenWendy LeavittDeborah McGuffie-SchyholKevin RohlwingBruce SauerBrian StraightRick WeberCharles Wilson

98

editorial

Page 6: American Trucker 2011 Media Kit

Construction Trucks:

Pg. 26THE BUSINESS OF TRUCKING: HIRING THE BEST

The Guide To Used Trucks, Equipment and MaintenanceThe Guide To Used Trucks, Equipment and Maintenance

Also: The New American Trucker Marketplace

Pg. 20

Pg. 33

PRSRT STDU.S. Postage

PAIDPenton

Media, Inc

Change SeRvICe ReqUeSTeD PO Box 12921 Overland Park KS 66282-2921 EAST

A Penton Media PublicationA Penton Media Publication

October 2009October 2009

Maintenance 101

Each issue features the American Trucker Marketplace, which puts buyers and sellers together with listings from truck, trailer, parts and service companies from across the country.

It’s been the historic core of American Trucker since our inception nearly 30 years ago, helping our readers find what they need to keep their businesses on the road.

The Marketplace is delivered into three editions: East, Central, and West.

This regional focus helps national advertisers tailor their messages and offerings geographically, while allowing regional businesses to communicate specifically to their target markets.

TRUCKER.COM Advertisers in the American Trucker Marketplace are also featured on Trucker.com,

with all their for-sale inventory featured in our online marketplace. Trucker.com empowers them to broaden their sales prospects by adding vehicles not

featured in print due to deadline or space restrictions.

1110

marketplace

COVER STORY FOCUS ON... WORK SITEBONUSDISTRIBUTION

CLOSINGDATES

HDAW – January 18-19 Las Vegas, NV

NTEA – March 8-10 Indianapolis, INTMC - February 8-11Tampa, FL

Mid-America Trucking Show – March 31-April 2Louisville, KY

NPTC – April 17-19Cincinnati, OH

Truck Blue Book Conf. – May 17-18, New Orleans, LAGreat West Truck Show – June 9-11, Las Vegas, NV

Great American Trucking Show – August 25-27Dallas, TX

SPACE: Dec 5MTRL: Dec 10

SPACE: Jan 5MTRL: Jan 10

SPACE: Feb 5MTRL: Feb 10

SPACE: Mar 5MTRL: Mar 10

SPACE: Apr 5MTRL: Apr 10

SPACE: May 5MTRL: May 10

SPACE: Jun 5MTRL: Jun 10

SPACE: Jul 5MTRL: Jul 10

SPACE: Aug 5MTRL: Aug 10

SPACE: Sep 5MTRL: Sep 10

SPACE: Oct 5MTRL: Oct 10

SPACE: Nov 5MTRL: Nov 10

JAN Trucking in 2011 Flatbed Trailers Petroleum

National Trailer Dealers Association – October 2011

ATA Conference & Exhibition – October 2011

Used Truck Association Conference – November 2011

a vibrant forum for buyers & sellers

2011 EDITORIAL CALENDAR

FEB 2010 Engine Report Card Fifth Wheels Leasing

MAR Remanufactured Parts Lighting Recycling

APR Managing Maintenance Batteries Construction

MAY All Things Trailers Refrigeration Manufacturing Units

JUN Transmissions: Retreads P & D Manual vs. Automated

JUL Managing Parts Aux. Heaters Moving & Storage

AUG Plain or Fancy? Cargo Wholesale Securement Delivery

SEP Acing Inspections Coolants Field Service

OCT Picking the Right Tire Onboard Tire Municipal Inflation

NOV Driver Comforts Wheels Food Distribution

DEC Engine Oil Options Oil Filters Heavy Hauling

ALSO EVERY MONTH: The Business of Trucking • Parts & Services • Shop Talk • Tire Rack • Readers’ Rigs

Page 7: American Trucker 2011 Media Kit

the premier sitefor buying & sellingtrucks, trailers, parts & services

The Most Effective Online ReachTrucker.com offers a wealth of information, with the latest articles from the magazine, useful links, and searches of the comprehensive archives of Penton Me-dia properties like Fleet Owner, Refrigerated Trans-porter, Bulk Transporter and Trailer/Body Builders.

Combined with the vast marketplace of trucks and equipment for sale, the new Trucker.com is an online resource without rival in this market.

We capture information on our visitors when they sign up for a My Trucker account, which allows them to save search criteria and access other valu-able features of the site.

This data empowers us to measure the audience, analyze their usage, and continually fine-tune the site to make it the most useful tool for meeting their needs. Plus, we can put this knowledge to use in your marketing efforts, helping you tailor a campaign to meet and surpass your goals.

e-Newsletter sponsorship The American Trucker monthly e-newsletter reaches more than 30,000 buyers of trucks, equipment, parts and services. Each issue features timely news, insightful analysis and best practices, all aimed at helping readers run their businesses more efficiently. Each issue offers several levels of sponsorship, from top and skyscraper banner exposure to text ads and featured equipment spotlights.

American Trucker’s online home, Trucker.com, is a web destination without rival in this market. Featuring vast selections of trucks, trailers, parts and services for sale by our marketplace advertis-ers, Trucker.com empowers our audience to search for exactly the vehicle or equipment they need, drilling down through the tens of thousands of offerings in our advertisers’ inventories.

Currently, more than 100,000 unique visitors come to Trucker.com every month, each spending more than 8 minutes per visit, on average. Further, 58% of these users return at least weekly to con-tinue their searches for trucks and equipment.

The programming behind Trucker.com employs an intricate knowledge of search engine optimiza-tion (SEO) techniques. This expertise helps ensure Trucker.com is found on the first search result pages of the major search engines including Google and Yahoo.

Trucker.com’s visitors come from all 50 states, plus Canada and Mexico. They work for major corporations as well as regional and local businesses.

ALL are looking for the used trucks and trailers that fit their specific needs, and they find them at Trucker.com.

1312

online

Page 8: American Trucker 2011 Media Kit

PRINT SOLUTIONS

PRINTINg SERvICES – Whether we design your promotional material or you have designs ready to go, American Trucker Solutions can handle virtually all your full-color printing needs. Large or small run, huge catalog or mini postcard, all at competitive prices.

DESIgN SERvICES – Our design team can custom design not only your advertisements but also brochures, postcards, stationery and virtually any form of printed promotion. Our team is standing ready to help you design effective marketing pieces without breaking your budget.

LIST RENTaLS – Put American Trucker’s industry-leading circulation file to work in delivering leads straight to your desk. You can rent our direct mail file or blast to our e-mail list, selectable by specific demographics to target your message to just the right customer.

CUSTOM PUbLIShINg – American Trucker can create a special publication that serves your cus-tomers’ information needs in a format that marries our content ex-clusively to your message. Examples include customer newsletters, product updates, catalogs, calendars and more.

CUSTOM RESEaRCh – Tell our in-house research team what you need to learn about your market and we’ll customize a project to meet your goals. Whether you need a profile of your customers, test of the viability of a new product, or a read on the market’s af-finity with your brand, Penton researchers will get you the insights required to plot your company’s course.

Broadening Your Reach American Trucker is produced by Penton Media, a collection of hundreds of trade properties, many of which are major titles in the trucking industry.

Plus, we have extensive reach into other industries where people buy equipment, parts and services. You may want to target a specific message to these related industries.

Talk to us about combining your American Trucker campaign with advertising in:

think of us as your full-service marketing partner

Contact your American Trucker representative today to discuss this and other opportunities. See full contact information on the back of this media kit.

1514

solutions

Also: American Trucker Marketplace

Pg. 33

PRSRT STDU.S. Postage

PAIDPenton

Media, Inc

Change SeRvICe ReqUeSTeD PO Box 12921 Overland Park KS 66282-2921 CENTRAL

A Penton Media Publication

October 2010

The Guide To Used Trucks, Equipment and MaintenanceThe Guide To Used Trucks, Equipment and Maintenance

Pg. 20BUSINESS OF TRUCKING: THE CSA MIND-SET

October 2010

Losing Weight

Pg. 24

RefuseWaste Age

Waste Expo

AgricultureFarm Industry News

Hay & Forage Grower

Beef

The Corn and Soybean Digest

National Hog Farmer

CommunicationsTelephony

Mobile Radio Technology

Wireless Review

Trade Shows and SeminarsWaste Expo

International Lineman's Rodeo & Expo

International Wireless Communications Expo (IWCE)

Partnerships & Special Events

WBAP Radio program sponsorships

Scheig Associates employee recruiting and development

AMERICAN TRUCKER Custom Market Research

AMERICAN TRUCKER Focus Groups

Special Supplements and Sponsorships

TruckingFleet Owner

FleetSeek

American Trucker

Trailer/Body Builders

Bulk Transporter

Price Digests

RefrigeratedTransporter.com

ConstructionContractor Business

Electrical Construction & Maintenance

Mine and Quarry Trader

Municipal and UtilityAmerican City & County

Fire Chief

Transmission & Distribution World

Automotive and Light Truck Manufacturing

Ward’s Auto World

Ward’s Dealer Business

Ward’s Information Products

Page 9: American Trucker 2011 Media Kit

DIgITaL SOLUTIONS

Penton Custom Solutions can provide you with custom designed communication programs that differentiate you from your competitors. Penton is experienced in creating integrated strategies that include print, electronic, database, and research elements that are proven in establishing our clients as leaders in their respective markets. Whether the objective is brand awareness, new product in-troduction or lead generation, Penton Custom Solutions will create a winning program and provide measurable return on investment.

EMaIL aPPENDINg – Have incomplete customer information? We’ll match your data against the American Trucker circulation file and append your information wherever possible to make your customer outreach more effective.

TURNKEY SERvICES – • Search Engine Optimization• E-Mail Marketing• Website design and development• Content Marketing• Metrics/Analytics• Social Media Marketing• Video/Online TV• Mobile Messaging & SMS/Vanity Codes• 2D/QR Barcodes• eBooks/White Papers• Research• Webinars/Webcasts• Custom magazines/e-newsletters

Custom VideoVideo is one of the fastest growing forms of business communication. Penton Custom Solutions has experi-ence creating various forms of video. Our team can work with you to build customized content developed for virtually any application.

Penton’s Custom Video Team can create …• Branding Video• Product Video• Trade Show Video• Training Video• Mobile Video

penton custom solutions

1716

solutions

Also: American Trucker Marketplace Pg. 33

A Penton Media Publication

August 2010

The Guide To Used Trucks, Equipment and MaintenanceThe Guide To Used Trucks, Equipment and Maintenance

Stretching your parts dollar

Pg. 20

Pg. 24

BUSINESS OF TRUCKING: FINDING NEW BUSINESS

Mobile ApplicationsA mobile application is an application developed for handheld devices such as personal digital assistants, enterprise digital assistants or mobile phones. These applications are either pre-installed on phones dur-ing manufacture, or downloaded by customers from app stores and other mobile software distribution platforms.

Penton Custom Solutions can create mobile applica-tions for tradeshows, conferences, direct deployment to your customers/prospects, or any custom idea specific to your needs.

Page 10: American Trucker 2011 Media Kit

DISPLAY ADVERTISING SALES REPRESENTATIVES:

Reggie LawrenceNational Sales Manager, Display Advertising

ph: [email protected]

(AL, AR, FL, GA, LA, MS, NC, OK, SC, TN, TX)

Dave Haggettph: 847-934-9123

[email protected](IL, IN, KS, KY, IA, MN, MO, ND, NE, SD, WI)

William J. Doucetteph: [email protected]

(CT, DE, Eastern PA, MA, MD, ME, Metro NY, NH, NJ, RI, VA, VT)

Tom Neilph: 734-426-3297

[email protected] (Eastern Canada, MI, NY State,

OH, Western PA, WV)

Woody Newellph: 360-944-6572

[email protected](AZ, CA, CO, ID, MT, NM, NV, OR, WA, UT, WY,

AK, HI, Western Canada)

Jeff Kurylaph: 800-621-9907 ext. 60912

[email protected](Inside Sales)

MARKETPLACE / DEALER SALES REPRESENTATIVES:

Richard WhiteGeneral Managerph: 317- 352-2113

[email protected](AR, KS, LA, Western MO, OK, TX)

Ken Brooksph: 541-954-3828

[email protected](AZ, CA, CO, ID, MT, NM, NV, OR, UT, WA, WY)

Dan Elmph: [email protected]

(IA, IL, IN, MI, MN, Eastern MO, ND, NE, SD, WI)

Jeff Moffittph: 800-621-9907 ext. [email protected]

(AL, CT, DE, FL, GA, KY, MA, MD, ME, MS, NC, NH, NJ, NY, OH, PA, RI, SC, TN, VA, VT, WV)

Matthew Fergusonph: 800-621-9907 ext. 60908

[email protected](Inside Sales)

American Trucker is published by Penton Media Inc.www.penton.com

7355 Woodland Drive • Indianapolis, IN 46278-1769Phone: (800) 827-7468 • [email protected]