03 concept development

Ana Laura Santos

Barth Vrijling

David Güiza Caicedo

Marjolein van Houten

Ricardo Mejia

Stefanus Heru Prabowo

from A to Green

• The product

Conceptual level

Technical level

• Business plan

• Sustainability and Innovation

• Recommendations

• Questions | Discussion

from A to GreenConcept Development

Design Brief

Concept Development

ConceptDiscovery

Concept Design

Completing the circle

The Product

Concept and business level

Technical level

Emphasis on;- Logistic system- Usability- Product visualisation

Emphasis on;- Loading and unloading- Materials & Construction- Technical Aspects

Concept & business level: Delivery system

g-combi

g-module

g-box

Concept & business level: Delivery system

g-box

g-combi

g-module

Concept & business level: Delivery system

Technical level: Engineering details

Generic platformLoading and unloading systemConstruction

Generic Platform

Transversal profiles

Aluminum Profiles

Conveyor Roll

Winch

Locking System

Technical level: Engineering details

Technical level: Engineering details

Generic ContainerDesign for disassemblyRecyclability

Generic Container

Generic Container

PlatformDetachable Ramps

Technical level: Engineering details

Technical level: Movie

Business plan

DEC

ON

STR

UC

TIO

N Business plan: Stakeholders

DEC

ON

STR

UC

TIO

N Business plan: Strategy

Business plan: Conclusion

Business Strategy

Becoming the pioneer position in the implementation of sustainable logistic delivery system and thus creating new market

Being first to the market > developing first the market share > growing faster than follower competitor when the business reach maturity cycle

Adding New Product & Sevices to the Portfolio > Continuously extend market potential

Business plan: Conclusion

Brand Impact : Recognizable as...

Innovative company : always one step ahead to find creative solutions for better transportation and sustainable logistic distribution system

Green Image : supporting sustainable transport policies and consistently lowering environmental load to its products

Innovation

system innovation

product innovativeness

Modularity of bodywork :decreasing significant ammount of parts while maintaining customizability

Loading-unloading system :Loading unloading form the side that increase the efficiency of the process

Recyclability :All the materials can be esaly seperated in the end of product life

Sustainability

Fuel efficiency

Product requires more construction compared to regular combi > is not lightweight

Fuel efficiency is achievedwith the delivery system

New channel for recyclingThe modules become a new chanel for the recollection of recycling material

Material choice: recyclability

Using materials that are well recyclable;SteelAluminium

Preventing the use of toxic adhesives and coatings

Using materials with good eco-indicator according to LCA;Recycled aluminiumPVC

Material choice: eco indicator

Design for Disassembly

Making sure all materials can be separated to be recycled after use;

Replacing fixed connections with detachable ones;Not using adhesivesNuts and bolts

Reducing the amount of different materials;Easier recycling logistics

Recommendations

Recommendations Timeline

BusinessStrategy

ProductDevelopment

Showmodel for RAI

Run Pilot

Extended productionNetherlands

Contact potential clients

Realsize prototype for testing

Oct

200

9

2010

2015

Jan

2009

Complete product development

Extended product introductionPromotion

material RAI

Questions?