03 what mice planners want by gary grimmer

MICECON 2013 Philippine MICE Conference

Daveo City – March 2013

What MICE Planners Want

Understanding Exhibitions

3

Exhibitions and GDP

SQMRank Country GDP

Rank

1 China 1

2 Japan 2

3 HKG 9

4 Korea 5

5 India 3

6 Australia 4

7 Taiwan 7

8 Thailand 8

9 Malaysia 10

10 Singapore 11

11 Indonesia 6

12 Philippines 12

13 Vietnam 14

14 Pakistan 13

SQMRank Country GDP

Rank

Understanding Associations

Conventions have Almost Nothing in Common with Tourism

Participants Tourists / Fun Business / Networking / Learning

Tourism Conventions & Exhibitions

Distribution

Marketing

Agents / Wholesalers / GDS

HQs / AMCs

Strategic / Marketing Oriented

Tactical / Sales Oriented

Decision Criteria

Destination Appeal Facilities / Business Links / Market Issues

Comparing Supply Chains

Tourism MICEHotels, RestaurantsAttractions, Retail, Tours,

F&B

EMCs

DMCs

PCOs

PEOs

Registration A/V & IT Catering Florists SI Speakers Security Venues

Tours Transport Team building Social programs

Entertainment Staging Designers Production Rigging Special effects

Stands Drayage F & E Cleaning Marketing

Networks Business, trade and research links

Exports International markets

Access Technologies and ideas

Knowledge Professional expertise

World Stage Innovation & investment – media

Economic Impact Comparisons

Tourism MICEDirect Spending

EmploymentTax Revenues

Micro Economic

Macro Economic

Why are Associations Vital for Asia? Economic and Social Transformation

o Continuing educationo Development of trades and professions

Global Economic and Intellectual Engagemento Trade linkso Investmento Research linkso Knowledge transfer

0

1000

2000

3000

4000

5000

6000

6.5%

9.4%

9.0%

5.5%

Europe

North America

Asia/Pacific

1.4%

Africa

South America

Other

7.7%

CAGR*

Source: ICCA (2012)* CAGR: Compound Annual Growth Rate

Asia is leading the world’s growth in international conventions

Key Convention Trends and Business Drivers

Generation Change

ROI &

Delivery

Members

Associations

Different expectations Different learning modes Different world view

Globalization More Asian meetings

Emerging

Markets

Relevance

Local

Innovation

Global leadership and expertise New R&D Technical tours

Trust in Capabilities

Local

Support

Arrangements Attendance Meetings industry know-how

Battle for Audience

Audience vs. Members Extended Reach Brand Sophistic

ation

Professional Supply

Price and

Transparency

Measured Outcomes Lower investment

Reduced costs Subvention Sponsorship

Higher results Members Brand Profits

Value

Dependable Outcomes

Confidence

Risk adversity

Safety & Security

Low Risk

Decision Making Familiar Business Practices Good coordination

Convenience

CSR Making a difference Advancing cause

Legacy

Understanding Corporate Meetings

Why Corporations Meet

Supply Chain

End User

Distribution

Assembly

Manufacturing

Raw Materials Commodities

Sellable Products

Components

DeliveryOutletsShippingSales, marketing, branding

Managing Relationships

Product Launches

External Meetings

User Groups

Incentives

Internal Meetings

Primary Activities

Teambuilding

Training

AGM

Sales Meeting

Executive Retreat

Planning

Value Chain (Michael Porter)

Incentives

Service

Operations

Outbound Logistics

Marketing & Sales

Inbound Logistics Multi-Nationals

Key Corporate Trends and Business Drivers

Cost Reduction Closer to home (shorter lead times) Fewer Smaller Shorter Procurement Commoditization Consolidation of services Higher services at lower costs

Price and

Transparency

Perceptions Government and

shareholder scrutiny Content more

businesslike Cheaper is “Chic – er” Not frivolous CSR

Less glamour,

more business

ROI Lower investment Higher results Extending communications outside the building Accountability Measured outcomes Value

Decision Making Executive involvement On-line planning tools Easy arrangements Outsourcing Tech-sourcing Efficient staging

Convenience

Safety & Security

Low Risk

Globalization More Asian regional meetings

Asian

Expansion

Demographics Generation change management

- Needs, preferences, expectations- Technology

Multicultural More women

Creative

Solutions &

Know-how

CSR Making a difference Advancing cause

Legacy

Consulting the World’s Business Events Industry

:

Thank You