10 myths about personalization

Ecommerce  Personalization  Platform  

Myths  About  Personalization  

Saurabh  Nangia  CEO  -­‐  TargetingMantra  

1  Hi,  <'irstname>  means  personalization  

Unique  Experience  for  Every  Customer  

 BEST  SELLER   NEW  ARRIVAL  

2  It  works  only  for  big  companies    

Works  Great    with        

≥  200  Products    

≥  100  Daily  Active  Users    

Personalization  cannot  be  done  for  new  users  3  

Even  before  the  'irst  click!  

4  One  size  'its  all  

Customized  recommendations  for  every  user!  

5  Personalization  works  only  on  PC  

Mobiles  

Tablets  

Collaborative  'iltering  gives  us  personalized  similar  products  6  

 ..  

7  Personalization  is  all  about  the  algorithm  

8  Browsing  history  is  the  best  source  of  personalization.  

9  Impossible  to  measure  the  ROI  

10  Personalization  is  complicated!    

It’s  that  simple  

THANK  YOU  

www.targetingmantra.com  

saurabh@targetingmantra.com  

@TargetingMantra   TargetingMantra