10 (need to know) changes to social media barbara pfeiffer the partner marketing group...
Post on 04-Jan-2016
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10 (Need to Know) Changes to Social Media
Barbara PfeifferThe Partner Marketing Group
Barbara@ThePartnerMarketingGroup.com
Shifting your focus
• From ROI to credibility
Publisher
Oppor
tuni
ty
Social Advertising
• Larger headshot photos• Expanded profile headers• Free gallery of background images
Bookmarklet
Authorship
Open Profiles
Hangouts• Videos and live stream business
events • VISIBLE to search engines • Your content (and comments) stay
on the hangout page
Showcase Pages
Pulse
Embrace Hashtags
Hummingbird
THANK YOUPlease fill out your evaluation
• Experience-backed guidance combined with high-quality content to fuel your inbound marketing.• Marketing planning and strategy• Virtual Marketing Director• Content development and strategy
– Campaigns– Blog posts– Ebooks and infographics – Microsoft Pinpoint, bios, ‘About’
Barbara PfeifferBarbara@ThePartnerMarketingGroup.C
om
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