100 200 300 400 500 grain fed beef grass fed beef cab™ beef production tricky marketing

Emerging Trends in Beef Production

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Grain Fed Beef

Grass Fed Beef

CAB™ Beef Production

Tricky Marketing

Subject 1 – 100

[This refers to the flakes of fat in the meat which is typically more

prominent in grain fed beef]

[Marbling]

Subject 1 - 200

[Give two advantages of grain-fed beef]

[More marbling, higher carcass weight, faster to slaughter, less land usage, etc.]

Subject 1 - 300

[Give three disadvantages of grain-fed beef]

[typically higher caloric value, higher cost of

production, more maintenance]

Subject 1 - 400

[What is the average slaughter weight of grain-fed cattle?]

[1250 lbs]

Subject 1 - 500

[How many pounds of beef does the U.S. consume per year?]

[25-30 billion]

Subject 2 - 100

[Why is grass-fed beef considered to be healthier?]

[It has less fat]

Subject 2 - 200

[What is an advantage to grass-fed beef, in addition to the fact that it typically has less

fat?]

[It usually has a lower production cost and

requires less maintenance]

Subject 2 - 300

[What do processors have to do in order to make the meat tender enough for

customer satisfaction?]

[Hang the carcass for up to six weeks. (Dry

aging)]

Subject 2 - 400

[What are four disadvantages to grass-fed beef?]

[More expensive, longer to slaughter, more land usage, less marbling, etc.]

Subject 2 - 500

[What does the term hormone-free mean?]

[The cattle have never been given any form of growth hormone]

Subject 3 – 100

[What is the order of quality grades,

from lowest to highest?]

[standard, select, choice, prime]

Subject 3 - 200

[What are three requirements in order for cattle to receive CAB™ premiums?]

[51% black hided, 10 -16 square inch rib-eye, top choice or higher quality]

Subject 3 - 300

[What are the 3 quality grades that are eligible to receive CAB™ premiums?]

[Avg choice, high choice, prime]

Subject 3 - 400

[What impact has CAB™ had on the beef industry?]

[Breeders produce less muscular, lower-quality, black-hided cattle simply to get

premiums]

Subject 3 - 500

[What maturity must a beef carcass be in order to

receive CAB™ premiums?]

[A Maturity]

Subject 4 - 100

[How many total head of cattle are there in the U.S.?]

[93 million]

Subject 4 - 200

[How many head of cattle are slaughtered each year in the

U.S?]

[34 million]

Subject 4 - 300

[What percent of beef cattle from the U.S. are exported?]

[9%]

Subject 4 - 400

[How is the beef cattle industry vertically

integrated?]

[it’s not!]

Subject 4 - 500

[What is the typical pathway of grain-fed market cattle?]

[Commercial/seedstock, sale barn, stocker,

feedlot, processor, distributor, retailer]

Subject 5 - 100

[What does USDA stand for?]

[United States Department of Agriculture]

Subject 5 - 200

[What does it mean when a packaged beef product is labeled “USDA certified’?]

[it simply means that the meat has been

certified sanitary and safe by the USDA]

Subject 5 - 300

[What does hormone-free mean?]

[the animal has never been given any

type of growth hormone]

Subject 5 - 400

[give two examples of how marketers try to trick consumers by labeling

package]

[teacher decides by response]

Subject 5 - 500

[what does the term ‘no additives’ mean on a beef package?]

[there are no added products to the meat; it is simply beef.]

Copyright © Texas Education Agency 2012Educational Excellence project for the

Agriculture, Food, & Natural Resources clusterDeveloped by the

Department of Agricultural Leadership, Education, & Communications

Texas A&M University