12. root cause analysis
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Contents
1 Diagnosis
2 Root cause Analysis3 Solutions
4 Ranking
5 Strategy Development
6 Compare Strategies
7 Eecution! measures
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Suggested Approach
Scope
"ey C#allenges
Rename as per your stages$"eep rea%ing t#is over an%over again en you 'eel lost(et&een i%eas
As per your competitoranalysis) primary researc# *
un%erstan%ing o' topic!inside out & Outside in
approach
+ut all at t#e particularcompetitor is %oing$ Do not
(e selective
,#at Competitors are %oing -Company A. Rural an% /r(an areas
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same
same
same
,#at Competitors are %oing -Company 0. /r(an Areas
,#at Competitors are %oing -Company C . Earlier rural areas) no&
ur(an areas mainly
,#at Competitors are %oing -Company D. Rural Areas mainly
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same,#at Competitors are %oing -
Company E
While you put in w
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Reach
Door!to!%oor counselling
0lock!level counselling
Convincing parents o' girls
trying to get t#e attention o' t#ecustomers &e &ant to reac#$
Even vernacular posters are not enoug#$#e posters nee% to talk in t#e languageo' t#e target stu%ents$
or tie!up &it# colleges) a%ministration
mig#t create a (arrier$
Disseminating t#e message t#roug# skillagents) ose opinion is #ig#ly value%among %istricts$
argeting s)+olytecnics) 1t# an% 12t#%ropouts
Reac# out t#roug# ASA) S an%aagan&a%i &orkers
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Relies on ,or%!o'!mout#
+osters
Rural arketing
DE8s #elp in (lock!level counselling
Convince t#e Sarpanc# t#e importance o'skilling yout#
Convince t#e +ricipal o' Secon%arysc#ools
ake part in stu%ent 'orums like SAE toengage stu%ents
+osters a%vertise in local lingo like 9Cart#eek karne ke training9
,or%!o'!mout# a po&er'ul a%vertisingme%ium
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Conversion
Applicants ma%e to appear 'or sector!speci:c tests
Counselle% a(out t#e sector opportunities
Stu%ents provi%e% &it# resi%ential 'acilities
,#ere t#e customers o are reac#e% convert;enroll 'ort#e
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Stu%ents are counselle%
#ese people copy t#e training vi%eos to t#eir mo(iles$
All suc# people are registere% as su%ents 'ree o' cost$
Company!o&ne% %istri(ution centers
stu%ents provi%e% &it# resi%ential 'acilities
C#oose a S+8C among stu%ents o act as team lea%eran% #elp in enrollment
Counsel stu%ent o are %irectionless especially t#ose inrural ares
ive
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+lacement!linke% program re>uirement rolle% out (yCentral govt$) 8SE) 8RAS ?8rissa Rural Developmentan% arketing Society@
g, you will realise what are key challengpdating the challenges rows.
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During the course Post course
ig# %rop!out$ ack o' continuity$
Social %istraction
Sector!speci:c la(s
+art!time employment provi%e%
raining mo%ules 'or tec#ers availa(le
"!Ban
Au%io visual training conten
8nce t#e stu%ent #as enrolle% an% isun%ergoing t#e course o' 3 mont#s%uration
A'ter t#e completion o' course o' %ays en t#e stu%ent goest#roug# t#e placements an% :nallygets into a o(
Stu%ents reluctant to take &orkoutsi%e t#eir %istrict
Contractors act as mi%%lemen to
get stu%ents place%unsa'e an% un#ealt#y &orkingcon%itions in mining in%ustry
Assessment %one (y in%epen%entassessment centers
Stu%ents given uni'orm so t#at t#eyare accustome% to s#opoor culture
8n!campus recruitment (y (igcompanies as &ell as SEs
+ass!out stu%ents are registere%into S
Alumni 'ee%(ack on t#ree t#ings.a$ Fo( C#ange($ satis'action &it# o(c$ Re!location o' can%i%ates
nstructional material in variouslanguages$
Content %evelope% (y CentralContenet Development teams
A%ult learning$ +ractical. GH) #eory.2H$
Stu%ents are given +< ic# ena(let#em to acces taug#t material ont#eir mo(iles
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ully!e>uippe% li(rary
ee%(ack a(out trianing taken
uture. ive I0ran%!speci:cI training
+lacement assistance provi%e%
raining campus insi%e repute%college campus ic# increases pri%eo' stu%ents
St%ents in traine% in small (atc#es o'aroun% 1 eac#
Fo( 'airs at #u( ic# are generallyt#e metros
emporary staJ 'or governmantsponsore% programs
Recurring placement opportunityprovi%e% until stu%ents get place%
+ermanent staJ 'or sel'!sponsore%programs
n%uction consists o' sa'ety normsinstructions
Regularly participate in stu%ent 'orumactivities
mpart training to stu%ents in t#eorcolleges using porta(le mo%ules)ic# consists o' tools) e>uipments)engines etc$
eac#ers are source% 'rom net&ork$#ose o are skille% t#emselves an%#ave a %esire to (e in training sector$
Entrepreneurs#ip ?Sel'!support @training given
#e stu%ents &atc# training vi%eos ont#eir mo(iles$ #ese mo(iles aregenrally C#inese #an%sets ic# arelo&!cost an% #ave (ig screen
or #an%s!on training) tie!ups &it#&orks#ops
enerally stu%ents enroll in or%erto ge traine% rat#er t#an (eingmotivate% (y placements
A mi o' permanent an% temporarystaJ$
Stu%ents place% &it# (igcompanies as &ell as SEs
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raining programs sc#e%ule%accor%ing to %eman%
enerally place% as o'!rollemloyees
7 #rs o' class per %ay. 4 practial an% 3t#eory
es in the particular stage.
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Inspire
stu%ents come 'or upskilling
,e &oul% like our stu%ents o#ave complete% t#e course to(ecome more t#an a customer.
a loyal partner an% even aK(ran% a%vocateL$
ig# price% programs 'or glo(alplacements
stu%entsI in'ormation up%ate%
in S$ #is #elps in keepingtrack o' stu%ent
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Stu%ents sprea% &or%!o'!mout#
assist in :n%ing o( in coresector like automo(ilemanu'actring company
+eople o'ten come 'or up!skilling since mo%ular coursesare availa(le$
+eople post t#eir comments onyoutu(e ic# #elps in getting'ee%(ack
stu%entsI in'ormation up%ate%in S$ #is #elps in keepingtrack o' stu%ent
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Scope
"ey C#allenges
Suggested
Approach
Rename as per your stages$"eep rea%ing t#is over an%over again en you 'eel lost(et&een i%eas
As per your competitoranalysis) primary researc# *
un%erstan%ing o' topic!inside out & Outside in
approach
target audience:
Epensive me%ium 'ora%vertisement
/na&areness regar%ing t#eme%iumIs reac# among t#etarget au%ience
#e content %oesnIt convey t#erig#t message
Key challenges co
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Root causes
rregularity in up%ating site
Delay in tec#nology upgra%tion
#e content isnIt un%erstan%a(le(ecause?i@ anguage 0arriers?ii@
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Reach
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Can%i%ates #ave inancial Constraints
DiNculty in availing :nancial #elp
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ack o' goo% >uality course content
ack o' goo% trainers
/rgency to start earning as soon as possi(le
uity in pay
,ork environment isnIt goo%
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During the course Post Course
ig# %rop out ismatc# (et&een yout# aspirati
Retaining t#e talent ?trainer@ /na(le to get place%
nappropriate course contentna%e>uate in'rastructure
2. )nable to place students
2. Negative Publicity
en t#e customer &e reac# or#ave a more esta(lis#e%
relations#ip &it#) %eci%e to (uysomet#ing 'rom us$
trying to keep t#e customers an%trying to sell t#em more ?cross!selling) up!selling@$
aspirations and +ob
silling
Bout# is not apprise% %uringcounselling t#e type o' o(s
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Stu%ents una(le to cope up &it#course
Alumni %issatis:e% &it# t#e o(lan%e% a'ter training
0a% eperience %uring training%ue to?i@ a(sence o' goo% trainers?ii@ course curriculum misaligne%&it# o(?iii@ training is not value 'ormoney
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Inspire
ack o' reskilling;upskilling
0a% &or% o' mout#
&e &oul% like t#e customer to(ecome more t#an a customer.
a loyal partner an% even aK(ran% a%vocateL$
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Scope
ey 'hallenges
Root causes
Suggested
Approach
Rename as per your stages$"eep rea%ing t#is over an%over again en you 'eel lost(et&een i%eas
As per your competitor
analysis) primary researc# *un%erstan%ing o' topic!
inside out & Outside inapproach
ake an e#austivelist o' root causes
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Bou may #ave singlesolutions or com(o solutions$
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Solutions
ake out t#e list$ Com(osnee% not (e mutually
eclusive$
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Reach Enrollment
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2. Mis-representation of informatio DiNculty in availing :nancial #elp
rregularity in up%ating site
Delay in tec#nology upgra%tion
1. Passivity of Target Audience:
+arent Counselling
Couselling t#roug# skill agents Stu%ent counselling
Sector speci:c assessment
o(ile App 0u%%y +roect
1. Not able to reach the targetaudience:
A%vertise in vernacular t#roug# printa%s) o( 'air) &e(site) o( portal an%ra%io
Counselling t#roug# Angan&a%i)+anc#ayat an% S
$roposed Solutions
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Contest an% Re&ar%s 2. nability to Pay:
o(ile Man un%ing options. overnment un%s
Searc# Engine 8ptimiOation CSR 'un%ie up &it# institutes Sel' 'un%ing along &it# loans an% sc
Cro&% 'un%ing2. Mis-representation ofinformation
imely up%ation o' correct in'ormationin t#e necessary c#annel o' reac#
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During the course Post Course
ig# %rop out
Retaining t#e talent ?trainer@ /na(le to get place%nappropriate course content
na%e>uate in'rastructure
1. !igh "rop #ut:
2. )nable to place students
ack o' goo% >uality course content
en t#e customer &e reac# or#ave a more esta(lis#e%
relations#ip &it#) %eci%e to (uysomet#ing 'rom us$
trying to keep t#e customers an%trying to sell t#em more ?cross!selling) up!selling@$
ismatc# (et&een yout#aspiration an% o(
1. Mismatch bet*een youthaspirations and +ob
mproper coursegui%ance;counselling
Bout# is not apprise% %uringcounselling t#e type o' o(s
uirements or'ailure in content %elivery %ue to
lack o' goo% trainers or lack o'proper in'rastructure
Stu%ents una(le to cope up &it#course
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ack o' goo% trainers
uity in pay
,ork environment isnIt goo%
lass Ceiling;Slo&er career gro&t#
%. nade&uate 'ourse 'ontent:
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2. $etaining the Trainer: Revision o' courses post training
%. nade&uate 'ourse 'ontent:
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Alumni Connect
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Scope
Key #hallenges
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"anked Solutions
isrepresentation o' in'ormation
Strategy 1
ssues
isrepresentation o' in'ormation
ssues
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Strategy 2
isrepresentation o' in'ormation
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Reach En
ac# t#e target au%ience
ntation o' in'ormation n
ach the target audience: 1. Passivit
%ium 'or a%vertisement
%iumIs reac# among t#e target au%ience nerti
It convey t#e rig#t message
ntation of information 2. n
ity in up%ating site Can%i%ates #
c#nology upgra%tion DiNculty in
int a%s) o( 'air) &e(site) o( portal an% ra%io +are
t#roug# skill agents Stu%
ngan&a%i) +anc#ayat an% S Sector so(ile App 0
st an% Re&ar%s un%ing opti
o(ile Man
ngine 8ptimiOation Sel' 'un%ing along
&it# institutes Cr
Proposed /olutions ssue
o' t#e customers &e &ant to reac#$attracting an% (ring
t#e inuence s
Mocational raining it#e t
connect &it# t#e au%ience
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Status =uo
na(ility to pay
Regular up%ate o' &e(sites
Proposed /olutions ssue
Status =uo
na(ility to pay
Regular up%ate o' &e(sites
Proposed /olutions ssue
Status =uo
$an 1! ie up &it# institutes
$an 2! Contest an% Re&ar%s
$an %! o(ile App
$an (! Couselling t#roug# skill agentsCounselling t#roug# Angan&a%i) +anc#ayatan% S
$an 0! Searc# Engine 8ptimiOation
$an ! A%vertise in vernacular t#roug#print a%s) o( 'air) &e(site) o( portal an%ra%io
$an ! o(ile Man
$an 1! ie up &it# institutes
$an 2! Contest an% Re&ar%s
$an %! o(ile App
$an (! Couselling t#roug# skill agentsCounselling t#roug# Angan&a%i) +anc#ayatan% S
$an 0! Searc# Engine 8ptimiOation
$an ! A%vertise in vernacular t#roug#print a%s) o( 'air) &e(site) o( portal an%ra%io
$an ! o(ile Man
$an 1! ie up &it# institutes
$an 2! Contest an% Re&ar%s
$an %! o(ile App
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na(ility to pay
Regular up%ate o' &e(sites
$an (! Couselling t#roug# skill agentsCounselling t#roug# Angan&a%i) +anc#ayatan% S
$an 0! Searc# Engine 8ptimiOation
$an ! A%vertise in vernacular t#roug#
print a%s) o( 'air) &e(site) o( portal an%ra%io
$an ! o(ile Man
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rollment During the co
tatus >uo ig# %rop out
(ility to pay nappropriate course c
na%e>uate in'rastruc
of Target Audience: 1. !igh "rop #u
mproper course gui%ance;c
a o' Status =uo ,rong assessment o' stu%ents
ack o' goo% >uality cours
ack o' goo% traine
/rgency to start earning as so
uity in pay
availing :nancial #elp ,ork environment isnIt
uire% 'or setting
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Rank 4 !0u%%y +roect
un%ing 8ptions
Rank 1 ! ovt!sponsore%
Rank 2 ! CSR un%s
Rank 3 ! Sel'!'un%ing
Rank 4 ! Cro&%!'un%ing
na%e>uatein'rastructure
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rse Post Course
ismatc# (et&een yout# aspiration an% o(
ntent /na(le to get place%
ture
: 1. Mismatch bet*een youth aspirations and +ob
ounselling
#ile enrollment
content
rs
n as possi(le
es
ner: 2. )nable to place students
goo% Stu%ents una(le to cope up &it# course
upgra%ation
r gro&t# ontent:
ics nteraction
a%ation
cture:
ile app an% D
nterns#ip an% :el% tours
perience +roper (rie:ng a(out t#e pro:leime o(s Revision o' courses post training
mprovement plan post assessment
Proposed /olutions ssue Proposed /olutions
a more esta(lis#e%met#ing 'rom us$
trying to keep t#e customers an% trying to sell t#emmore ?cross!selling) up!selling@$
Bout# is not apprise% %uring counselling t#e type o' o(s
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Captive training
un%ing 8ptions nterns#ip an% :el% tours
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Epansion o%el/na(le to get place%
Revision o' courses posttraining
mprovement plan postassessment
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Inspire
ack o' reskilling;upskilling
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Campus am(assa%ors
Alumni Re'erral
Alumni Connect
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Scope
"ey C#allenges
Root causes
Ranke% Solutions
Connect t#e %ots Strategy 1
Strategy 2
Suggested
Approach
Rename as per your stages$"eep rea%ing t#is over an%over again en you 'eel lost(et&een i%eas
As per your competitoranalysis) primary researc# *
un%erstan%ing o' topic!inside out & Outside in
approach
ake an e#austive list o'root causes
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%ach of your strategy m
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Acuire
attracting an% (ringing t#e reac#e% customer into t#einuence sp#ere o' our organiOation$
llwing parameters (choose from skills t
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st answer to all key problems. &our strway they target. %ample online brick
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Develop Retain
en t#e customer &e reac# or #ave amore esta(lis#e% relations#ip &it#) %eci%e
to (uy somet#ing 'rom us$
trying to keep t#e customers an%trying to sell t#em more ?cross!selling)up!selling@$
aining industry!
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tegy di'er in the markets they target the) mortar hybrid
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Inspire
&e &oul% like t#e customer to(ecome more t#an a customer.
a loyal partner an% even aK(ran% a%vocateL$
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Scope
"ey C#allenges
Root causes
Ranke% Solutions
Connect t#e %ots Strategy 1
Strategy 2
Suggested
Approach
Rename as per your stages$"eep rea%ing t#is over an%over again en you 'eel lost(et&een i%eas
As per your competitoranalysis) primary researc# *
un%erstan%ing o' topic!inside out & Outside in
approach
ake an e#austive list o'root causes
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Column1
agging +arameters
ea%ing +arameters
Now rank your o*e
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Reach
Rank 1
Rank 2
Rank 3
Rank 4
Rank 5
Rank 1
Rank 2
Rank 3
Rank 4
Rank 5
Rank 1
Rank 2
Rank 3
Rank 4
Rank 5
trying to get t#e attention o' t#ecustomers &e &ant to reac#$
Now rank solutions basis fo
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inance
Cost
R8
Strategy ran!ing
rall straegies on preferably
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Acuire
attracting an% (ringing t#e reac#e% customer into t#einuence sp#ere o' our organiOation$
llwing parameters (choose from skills t
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Customer
Eisting arket
arket gro&t#
Rank 1
Rank 2
Rank 3
Rank 4
Rank 5
he same parameters as you used to ra
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+rocess;operations earning * gro&t#
mplementa(ility eac#ing talent availa(ility
Scala(ility Retain alent
k indi*idual solutions
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E"ecution #ill involve #here you #ill start $rom%% hich state
Strategy ran!ing
Rank 1
Rank 2
Rank 3
Put targets $rom (enchmar!s%
Ris!s & )itigation
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s%% 'imelines $or gro#th and post implementation measures
*inancial )easures Customer )easures Process )easures
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+& , measures
top related