1310 omma mobile sponsored lunch grey stripe
Post on 13-Sep-2014
416 Views
Preview:
DESCRIPTION
TRANSCRIPT
OMMA
Developed for Presented by Date
Kevin Granath May 14, 2012
OMMA
May 2012
Greystripe is the leading mobile ad network
generating amazingly
exceptional, incredibly fantastic,
spectacularly mind-blowing,
most awesomest results since
2005
Finally, the hype was true
Smartphone vs. Feature phone Shipments
Smartphone Upside
Revenue Hockey Stick
Mobile Challenges
Tracking – Apps; Mobile Web Browsers
Platform – iOS vs. Android vs. Mobile Web
HTML5 – Different flavors False Clicks – Harris: 47% Unintended, 61%
for Millennials (A18-34)
Advertiser adoption
Hyperbole
MRAIDTap-ThroughCPD
CPIDRM
DSP
SoLoMoMediation
Ecosystem
SSP
CPC
CPMCPX
Cross-Platform
Multi-Platform
Geo-fencing
BT
Exchange
SDK
Mobile Web
Engagement
CTR
CTC
The Answer
Data
10
Target Your Audience
Proprietary Data
Browsing 34B
IMPRESSIONSWHERE:
Ad Interaction12MM CLICKS
WHERE:
212MM Profiles & Over 200 Attributes Per Profile
Search36MM
PRODUCT SEARCHESWHERE:
Purchase $500MM
TRANSACTIONSWHERE:
Monthly data numbers
The Future
The stand-alone mobile ad network
is dead
Greystripe Company Overview2012
Proprietary Cross-Platform Targeting
CustomAudience
Your MobileCustomers
Online Customers
ValueClick Data
Greystripe leverages ValueClick’s data
Audience RetargetingLeverage your online data to reach
your customer across mobile platforms. We develop a custom mobile audience based on look-alike modeling and behavioral
patterns.
Audience MappingDeliver your message to highly
customized audience segments, developed using hundreds of online customer attributes.
Sample Profile Attributes
14
Auto Enthusiasts• Automotive tools and supplies• Automotive electronics (audio/speakers)• Auto shows• Automotive periodical
College Educated• Young professionals lifestyle• Job search for executive, engineering, etc.• Business professionals• Legal/Attorney/Lawyer
Note: Census data is used for African American, Hispanic, and High Net Wealth hot spots.
Entertainment Junkies• Celebrities• Movie reviews and awards• Men’s and women's magazines• Video games and gaming systems
Finance & Banking Users• Taxes; Personal & life insurance• Online trading; Investing• Loans & banking• Market news & resources
Homeowners• Home appliances• Construction; Gardening• Real estate services• Homeowners insurance
Music Enthusiasts• Lyrics & sheet music• Pop, urban, jazz, folk, classical music, etc.• Musical instruments• Concert events
Parents• Children’s books• Children’s clothing and apparel• Children’s toys and baby products• Back-to-school shopping
Retail Shoppers• Apparel and jewelry• Books, movies & music• Food and beverage• Women’s apparel and shoes
Techies• Laptops and computer software• Smartphones, tablets, and accessories• TVs, BluRay players, home theater• Digital cameras, printers, photography
Travel Enthusiasts• Accommodations; Cruises and resorts• Travel agents; Destinations and tourism• Luggage and travel accessories• Air travel; car rental
Indexing
“We create geospatial analytics that show which regions in the US exhibit the strongest match to the specified audience.
In Chicago, that means specific suburbs like Naperville and Algonquin.”
– Mike Schumacher, Analytics DirectorValueClick Media
2012
Smartphone Ads: The Center of Attention
Available on Flashor Static ads
Full-screen or smallbanner options
Custom Interactive Rich Media
Engaging 15 or 30 second video ads
Immersion Video Flash or Static
Ad Boosters
Ad Boosters
TwitterCouponBuy CallRecommend DownloadFacebookLocatorVideoLearn More
True Full Screen
Multiple Response Options
A/B/C Testing
Customizable Action Icons include:
Branded Image
Customizable
Action Icons
First to Market
18
C l i c k P r o t e c t i o n M e n u F l o w
User Reaches Natural
Transition Point in-App
300x250 Flash / Static
Interstitial Appears
• Prompts Active Decision• Eliminates Accidental
Clicks• Delivers Qualified Traffic
Qualified Traffic
Greystripe
Advanced targeting solutionsBringing the power of online to mobile with Greystripe’s proprietary technology
Engaging ad formatsInteractive full-screen ads drive the results you’re looking for
Cross-PlatformAccess touch device users across all major platforms
Custom creative servicesOur in-house creative talent provides custom ad mock ups, storyboarding, landing pages and more
Life made easyTop-notch customer service and campaign execution make us the only mobile partner you’ll need
1
2
3
4
5
Greystripe is the leading mobile ad network generating measurable results
top related