2008 company overview. since 1960 for over 45 years, auto wax company (awc) has supplied the...

2008 Company Overview

Since 1960

For over 45 years, Auto Wax Company (AWC) has supplied the automotive aftermarket with consistent, premium quality products. AWC manufactures and distributes over 120 professional products including Auto Magic®, Body Magic®, and Clay Magic® divisions. AWC is owned by Illinois Tool Works Inc. (ITW), a fortune 200 diversified manufacturing company with more than 90 years of history. AWC is focused on creating value-added products and innovative customer solutions.

With respect for the environment, AWC employees and distributors seek to provide the finest products for the reconditioning industry, and build strong relationships with their customers.

Auto Magic® - A Leader in the Industry

• Premium, High Quality Products• Targeted Towards the Automotive Professional Detailer• User-Friendly, Easy-to-Use Formulations• VOC Compliant – We Care About the Environment• Many Products are Safe for the Body Shops (Non-Silicone)• Above and Beyond Safety Labeling and MSDS Information• English and Spanish Product Labeling• Auto Magic IS VALUE!

OEM Approved

Auto Wax Company products are recommended for their high level of consistent quality, user friendliness, and environmentally safe formulations. Automotive manufacturers such as Ford, Toyota and Isuzu have embraced AWC’s reconditioning standards into their own certified used vehicle programs.

Recognized & Approved by OEMs

AWC products have been recommended by OEMs worldwide, in process and procedure training manuals and movies.

From the Auction process to dealership certified programs, AWC offers professional training, distributor service and support.

OEM Recommendations

Quality Excellence

Our Lab and Quality Assurance Department is a group of highly qualified personnel who follow a systematic approach to testing and developing AWC products.

Quality assurance is thoroughly checked and rechecked continuously from raw materials to final product. The Quality Assurance Department operates and is certified under the same guidelines set by the American Society for Quality.

A Quality Product for Every Need

The Auto Magic® line includes over 70 appearance chemicals which are conveniently divided into 8 color-coded categories.

A Complete Line of Accessory Items

Buffer Pads Brushes Polishers Bottles

Polisher Accessories Miscellaneous Marketing/Promotional

Training Expertise

AWC maintains a staff of reconditioning training experts who travel the world conducting customized end-user seminars for dealer groups, auctions, distributors, and automotive manufacturers.

AWC is known in the field to have the knowledge and up-to-date technical skills to help your business work smarter, not harder, and to prosper financially.

AWC trainers have helped write certified OEM process and procedures for training manuals, videos and technical bulletins.

Online Training

You’re just a click away from Auto Magic® training straight from the world wide web. www.automagic.com contains lots of useful information such as a complete car care guide, reconditioning tips, paint condition charts, product training movies, product MSDS’s, and more.

Product Knowledge

Auto Magic® is the industry’s leader for providing detailed product technical info; from technical flyers to brochures and catalogs.

Product MSDS

You’ll never be caught without a product Material Safety Data Sheet (MSDS). MSDS’s are constantly updated and can be found online 24 hours a day with the click of the mouse.

Print them directly off the web.

The 6 Stages of Reconditioning Training

Get your hands on the 6 Stages of Reconditioning Training Manual and find out right away that this is the most advanced training process manual for reconditioning today. AWC was the innovator of this training process and assisted Ford, Toyota, and Isuzu in their own training manuals; based upon the 6 Stages of Recon. Manual.

Into the Future

Auto Wax Company and Auto Magic® can not predict the future, but does know this: They will continue to focus on creating value-added products and innovative customer solutions for the reconditioning professionals.

With respect for the environment, AWC employees and distributors seek to provide the finest products for the reconditioning industry, and build strong relationships with their customers.