2013-04-17: enterprise vs. lean startup - lessons from the battlefield
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ENTERPRISE VS LEAN STARTUP – LESSONS FROM THE BATTLEFIELD KIM BALLESTRIN
AGILE AND RELATED APPROACHES
2 © Telstra Corporation Limited (ABN 33 051 775 556) 2012
Enterprise vs Lean Startup | Kim Ballestrin | April 2013 |
THE STARTING POINT IS NOT ALWAYS THE STARTING POINT
3 © Telstra Corporation Limited (ABN 33 051 775 556) 2012
Enterprise vs Lean Startup | Kim Ballestrin | April 2013 |
ASSUMPTIONS ARE PROBABLY WRONG
4 © Telstra Corporation Limited (ABN 33 051 775 556) 2012
Enterprise vs Lean Startup | Kim Ballestrin | April 2013 |
WHAT DON’T YOU KNOW
5 © Telstra Corporation Limited (ABN 33 051 775 556) 2012
Enterprise vs Lean Startup | Kim Ballestrin | April 2013 |
YOU DON’T HAVE TO SPEND IT
6 © Telstra Corporation Limited (ABN 33 051 775 556) 2012
Enterprise vs Lean Startup | Kim Ballestrin | April 2013 |
SO THAT'S ALL PRETTY COUNTER-INTUITIVE?
7 © Telstra Corporation Limited (ABN 33 051 775 556) 2012
Enterprise vs Lean Startup | Kim Ballestrin | April 2013 |
CONSTRAINED BUDGET AND TIMEFRAME
8 © Telstra Corporation Limited (ABN 33 051 775 556) 2012
Enterprise vs Lean Startup | Kim Ballestrin | April 2013 |
EXCEED CUSTOMER EXPECTATIONS?
9 © Telstra Corporation Limited (ABN 33 051 775 556) 2012
Enterprise vs Lean Startup | Kim Ballestrin | April 2013 |
TEST ASSUMPTIONS
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Enterprise vs Lean Startup | Kim Ballestrin | April 2013 |
FAILURE IS AN OPTION
11 © Telstra Corporation Limited (ABN 33 051 775 556) 2012
Enterprise vs Lean Startup | Kim Ballestrin | April 2013 |
CASE STUDY
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Enterprise vs Lean Startup | Kim Ballestrin | April 2013 |
FROM ‘HOW MUCH DOES IT COST?’ TO ‘HOW FEASIBLE IS IT?’
13 © Telstra Corporation Limited (ABN 33 051 775 556) 2012
Enterprise vs Lean Startup | Kim Ballestrin | April 2013 |
IRACIS TEMPLATE
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Enterprise vs Lean Startup | Kim Ballestrin | April 2013 |
MINIMUM VIABLE PRODUCT AND OPTIONS
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Enterprise vs Lean Startup | Kim Ballestrin | April 2013 |
Allocated Funds
Minimum Viable Product
ARGUE SCOPE OUT
16 © Telstra Corporation Limited (ABN 33 051 775 556) 2012
Enterprise vs Lean Startup | Kim Ballestrin | April 2013 |
ARGUE SCOPE IN
17 © Telstra Corporation Limited (ABN 33 051 775 556) 2012
Enterprise vs Lean Startup | Kim Ballestrin | April 2013 |
CONE OF UNCERTAINTY
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Enterprise vs Lean Startup | Kim Ballestrin | April 2013 |
Time
+
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IT IS LIKELY THAT SOMEWHERE BETWEEN 3% AND 25% OF PROJECT WORK HAS A PREDICTABLE OUTCOME – THE REST IS UNCERTAIN
19 © Telstra Corporation Limited (ABN 33 051 775 556) 2012
Enterprise vs Lean Startup | Kim Ballestrin | April 2013 |
20 © Telstra Corporation Limited (ABN 33 051 775 556) 2012
Enterprise vs Lean Startup | Kim Ballestrin | April 2013 |
WHERE THE OUTCOMES ARE PREDICTABLE USE WEIGHTED SHORTEST JOB FIRST (WSJF)
21 © Telstra Corporation Limited (ABN 33 051 775 556) 2012
Enterprise vs Lean Startup | Kim Ballestrin | April 2013 |
WHERE THE OUTCOMES ARE UNCERTAIN USE EXPERIMENTAL APPROACHES
Generate Experiments
Value of lessons
22 © Telstra Corporation Limited (ABN 33 051 775 556) 2012
Enterprise vs Lean Startup | Kim Ballestrin | April 2013 |
WHERE THE OUTCOMES ARE PREDICTABLE USE WEIGHTED SHORTEST JOB FIRST (WSJF)
23 © Telstra Corporation Limited (ABN 33 051 775 556) 2012
Enterprise vs Lean Startup | Kim Ballestrin | April 2013 |
WHERE THE OUTCOMES ARE UNCERTAIN USE EXPERIMENTAL APPROACHES
Generate Experiments
Value of lessons
THE CYNEFIN FRAMEWORK
24 © Telstra Corporation Limited (ABN 33 051 775 556) 2012
Enterprise vs Lean Startup | Kim Ballestrin | April 2013 | Diagram from Cognitive Edge
HOW I USE CYNEFIN
25 © Telstra Corporation Limited (ABN 33 051 775 556) 2012
Enterprise vs Lean Startup | Kim Ballestrin | April 2013 |
USE CYNEFIN TO SUPPORT DECISIONS
26 © Telstra Corporation Limited (ABN 33 051 775 556) 2012
Enterprise vs Lean Startup | Kim Ballestrin | April 2013 |
CONCLUSION
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Enterprise vs Lean Startup | Kim Ballestrin | April 2013 |
NO TAILOR-MADE TOOL
28 © Telstra Corporation Limited (ABN 33 051 775 556) 2012
Enterprise vs Lean Startup | Kim Ballestrin | April 2013 |
CONSTRAINTS = SURPRISE
29 © Telstra Corporation Limited (ABN 33 051 775 556) 2012
Enterprise vs Lean Startup | Kim Ballestrin | April 2013 |
LIKE A PIZZA TOPPING
30 © Telstra Corporation Limited (ABN 33 051 775 556) 2012
Enterprise vs Lean Startup | Kim Ballestrin | April 2013 |
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