2013-04-17: enterprise vs. lean startup - lessons from the battlefield

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By Kim Ballestrin

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Page 1: 2013-04-17: Enterprise vs. Lean Startup - Lessons from the Battlefield

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ENTERPRISE VS LEAN STARTUP – LESSONS FROM THE BATTLEFIELD KIM BALLESTRIN

Page 2: 2013-04-17: Enterprise vs. Lean Startup - Lessons from the Battlefield

AGILE AND RELATED APPROACHES

2 © Telstra Corporation Limited (ABN 33 051 775 556) 2012

Enterprise vs Lean Startup | Kim Ballestrin | April 2013 |

Page 3: 2013-04-17: Enterprise vs. Lean Startup - Lessons from the Battlefield

THE STARTING POINT IS NOT ALWAYS THE STARTING POINT

3 © Telstra Corporation Limited (ABN 33 051 775 556) 2012

Enterprise vs Lean Startup | Kim Ballestrin | April 2013 |

Page 4: 2013-04-17: Enterprise vs. Lean Startup - Lessons from the Battlefield

ASSUMPTIONS ARE PROBABLY WRONG

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Enterprise vs Lean Startup | Kim Ballestrin | April 2013 |

Page 5: 2013-04-17: Enterprise vs. Lean Startup - Lessons from the Battlefield

WHAT DON’T YOU KNOW

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Enterprise vs Lean Startup | Kim Ballestrin | April 2013 |

Page 6: 2013-04-17: Enterprise vs. Lean Startup - Lessons from the Battlefield

YOU DON’T HAVE TO SPEND IT

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Enterprise vs Lean Startup | Kim Ballestrin | April 2013 |

Page 7: 2013-04-17: Enterprise vs. Lean Startup - Lessons from the Battlefield

SO THAT'S ALL PRETTY COUNTER-INTUITIVE?

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Enterprise vs Lean Startup | Kim Ballestrin | April 2013 |

Page 8: 2013-04-17: Enterprise vs. Lean Startup - Lessons from the Battlefield

CONSTRAINED BUDGET AND TIMEFRAME

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Enterprise vs Lean Startup | Kim Ballestrin | April 2013 |

Page 9: 2013-04-17: Enterprise vs. Lean Startup - Lessons from the Battlefield

EXCEED CUSTOMER EXPECTATIONS?

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Enterprise vs Lean Startup | Kim Ballestrin | April 2013 |

Page 10: 2013-04-17: Enterprise vs. Lean Startup - Lessons from the Battlefield

TEST ASSUMPTIONS

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Enterprise vs Lean Startup | Kim Ballestrin | April 2013 |

Page 11: 2013-04-17: Enterprise vs. Lean Startup - Lessons from the Battlefield

FAILURE IS AN OPTION

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Enterprise vs Lean Startup | Kim Ballestrin | April 2013 |

Page 12: 2013-04-17: Enterprise vs. Lean Startup - Lessons from the Battlefield

CASE STUDY

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Enterprise vs Lean Startup | Kim Ballestrin | April 2013 |

Page 13: 2013-04-17: Enterprise vs. Lean Startup - Lessons from the Battlefield

FROM ‘HOW MUCH DOES IT COST?’ TO ‘HOW FEASIBLE IS IT?’

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Enterprise vs Lean Startup | Kim Ballestrin | April 2013 |

Page 14: 2013-04-17: Enterprise vs. Lean Startup - Lessons from the Battlefield

IRACIS TEMPLATE

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Enterprise vs Lean Startup | Kim Ballestrin | April 2013 |

Page 15: 2013-04-17: Enterprise vs. Lean Startup - Lessons from the Battlefield

MINIMUM VIABLE PRODUCT AND OPTIONS

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Enterprise vs Lean Startup | Kim Ballestrin | April 2013 |

Allocated Funds

Minimum Viable Product

Page 16: 2013-04-17: Enterprise vs. Lean Startup - Lessons from the Battlefield

ARGUE SCOPE OUT

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Enterprise vs Lean Startup | Kim Ballestrin | April 2013 |

Page 17: 2013-04-17: Enterprise vs. Lean Startup - Lessons from the Battlefield

ARGUE SCOPE IN

17 © Telstra Corporation Limited (ABN 33 051 775 556) 2012

Enterprise vs Lean Startup | Kim Ballestrin | April 2013 |

Page 18: 2013-04-17: Enterprise vs. Lean Startup - Lessons from the Battlefield

CONE OF UNCERTAINTY

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Enterprise vs Lean Startup | Kim Ballestrin | April 2013 |

Time

+

-

Page 19: 2013-04-17: Enterprise vs. Lean Startup - Lessons from the Battlefield

IT IS LIKELY THAT SOMEWHERE BETWEEN 3% AND 25% OF PROJECT WORK HAS A PREDICTABLE OUTCOME – THE REST IS UNCERTAIN

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Enterprise vs Lean Startup | Kim Ballestrin | April 2013 |

Page 20: 2013-04-17: Enterprise vs. Lean Startup - Lessons from the Battlefield

20 © Telstra Corporation Limited (ABN 33 051 775 556) 2012

Enterprise vs Lean Startup | Kim Ballestrin | April 2013 |

WHERE THE OUTCOMES ARE PREDICTABLE USE WEIGHTED SHORTEST JOB FIRST (WSJF)

Page 21: 2013-04-17: Enterprise vs. Lean Startup - Lessons from the Battlefield

21 © Telstra Corporation Limited (ABN 33 051 775 556) 2012

Enterprise vs Lean Startup | Kim Ballestrin | April 2013 |

WHERE THE OUTCOMES ARE UNCERTAIN USE EXPERIMENTAL APPROACHES

Generate Experiments

Value of lessons

Page 22: 2013-04-17: Enterprise vs. Lean Startup - Lessons from the Battlefield

22 © Telstra Corporation Limited (ABN 33 051 775 556) 2012

Enterprise vs Lean Startup | Kim Ballestrin | April 2013 |

WHERE THE OUTCOMES ARE PREDICTABLE USE WEIGHTED SHORTEST JOB FIRST (WSJF)

Page 23: 2013-04-17: Enterprise vs. Lean Startup - Lessons from the Battlefield

23 © Telstra Corporation Limited (ABN 33 051 775 556) 2012

Enterprise vs Lean Startup | Kim Ballestrin | April 2013 |

WHERE THE OUTCOMES ARE UNCERTAIN USE EXPERIMENTAL APPROACHES

Generate Experiments

Value of lessons

Page 24: 2013-04-17: Enterprise vs. Lean Startup - Lessons from the Battlefield

THE CYNEFIN FRAMEWORK

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Enterprise vs Lean Startup | Kim Ballestrin | April 2013 | Diagram from Cognitive Edge

Page 25: 2013-04-17: Enterprise vs. Lean Startup - Lessons from the Battlefield

HOW I USE CYNEFIN

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Enterprise vs Lean Startup | Kim Ballestrin | April 2013 |

Page 26: 2013-04-17: Enterprise vs. Lean Startup - Lessons from the Battlefield

USE CYNEFIN TO SUPPORT DECISIONS

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Enterprise vs Lean Startup | Kim Ballestrin | April 2013 |

Page 27: 2013-04-17: Enterprise vs. Lean Startup - Lessons from the Battlefield

CONCLUSION

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Enterprise vs Lean Startup | Kim Ballestrin | April 2013 |

Page 28: 2013-04-17: Enterprise vs. Lean Startup - Lessons from the Battlefield

NO TAILOR-MADE TOOL

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Enterprise vs Lean Startup | Kim Ballestrin | April 2013 |

Page 29: 2013-04-17: Enterprise vs. Lean Startup - Lessons from the Battlefield

CONSTRAINTS = SURPRISE

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Enterprise vs Lean Startup | Kim Ballestrin | April 2013 |

Page 30: 2013-04-17: Enterprise vs. Lean Startup - Lessons from the Battlefield

LIKE A PIZZA TOPPING

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Enterprise vs Lean Startup | Kim Ballestrin | April 2013 |