2014 digital marketing trends for the funeral industry

2014 DIGITAL MARKETING TRENDSWhat Funeral Directors Need to Know

Tuesday, May 20, 14

McKinsey & Company Consumer Buying Journey

Old Model New Model

The Consumer’s Path to Purchase

Tuesday, May 20, 14

McKinsey & Company Consumer Buying Journey

Old Model New Model

The Consumer’s Path to Purchase

Tuesday, May 20, 14

Tuesday, May 20, 14

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1

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Why content is so important to marketing

strategy

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Rise in Social Signals

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Location, Location, Location

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Google Places:Get found at the point of intent

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Ratings & Reviews

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2

Smartphone Users Worldwide Will Total 1.75 Billion in 2014

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Majority of our daily media interactions are screen based

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Local Search Near Universal Among

Smartphone Users

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Responsive Design

3

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Social Media Monitoring

4

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Value of Listening

the complaint

the compliment

the problem

the competitor

the crowd

the influencer

the crisis

the question

the campaign impact

the point of need

Details can be found: •http://www.radian6.com/blog/80/top-10-reasons-brands-should-listen-to-social-media/ •http://www.radian6.com/blog/87/another-5-reasons-brands-should-listen-to-social-media/

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What Are They Saying

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5

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6Big Data

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Most Viewed Metrics

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My Favorite Dashboard

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Path to Conversion

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7It’s all integrated

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Tools

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Search Engine Tools

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Content

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Listening

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Paid Amplification

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Content Curation

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Analytics

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Jason SemVirtual Digital Director

www.jbsem.com/mfda

Questions?

Tuesday, May 20, 14