2015 listing presentation
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CONTENTS:
Sotheby’s ..............................................................................................4-6
Sotheby’s International Realty ............................................................ 7-9
TTR Sotheby’s International Realty .................................................10-16
Digital Media Platforms ....................................................................17-26
Exclusive Marketing ......................................................................... 27-34
Community Leadership ...................................................................35-39
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BRAND HERITAGESince 1744, Sotheby’s has emerged as the world’s most respected advisor serving a global clientele in both the acquisition and disposition of art and valued assets. At the heart of this success is an unwavering commitment to the very highest level of quality
which remains the goal of one of the most storied names on the global business stage.
Sotheby’s maintains 90 locations in 40 countries and conducts some 250 auctions each year in over 70 categories. In addition to our private sale galleries in New York, London, and Hong Kong, Sotheby’s also conduct auctions in 9 other sale rooms around the
world, further expanding our global reach.
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60OF FORBES 100
WORLD’S RICHEST PEOPLE
OF FORBESTOP 500 CEOs
Sotheby’s Auction House Clients
OF FORBES 400RICHEST AMERICANS
OF FORBES50 UNDER 40 LIST
OF FORBES 100 RICHEST AMERICANS
OF WORTH MAGAZINE’SBENEFACTOR 100 LIST
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SOTHEBY’S INTERNATIONAL REALTY
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SOTHEBY’S INTERNATIONAL REALTYFounded in 1976 on the same commitment to exceptional service that has characterized the Sotheby’s Auction House for more than two
centuries, the Sotheby’s International Realty brand is known around the world for the distinctive properties it represents.
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17,40080061
sales associates
offi ces
countries
Through our Sotheby’s International Realty offi ces worldwide, we have the unique ability to share property listings with approximately 17,400 sales associates in 800 offi ces in 61 countries and territories whose focus is working with
distinctive residences and discerning clients.
A client of TTR Sotheby’s International Realty in Washington is a client through all of our global offi ces via our proprietary global marketing and distribution initiatives. This closely-knit network promotes relationships and referrals through face-
to-face networking functions, a robust digital marketing platform, and special events worldwide.
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TTR SOTHEBY’S INTERNATIONAL REALTY
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INTEGRITYAbove All Else
PROFESSIONAL SERVICE Reflecting Knowledge, Preparation and Innovation
LEADERSHIP In the Communities in Which We Live and Work
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AS THE WASHINGTON REGION’S LEADING LUXURY BROKERAGE FIRMWE ARE FOCUSED ON THREE FUNDAMENTAL PRINCIPALS:
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Downtown, Washington DCGeorgetown, Washington DC
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ABOUT TTR SOTHEBY’S INTERNATIONAL REALTYTTR Sotheby’s International Realty leads the Washington market with our highly skilled sales and marketing experts providing
access and exposure to the most distinctive properties around the world. As the exclusive affiliate in the Washington metropolitan area, TTR Sotheby’s International Realty has five offices and more than 270 associates with daily interaction with
our global network of more than 17,000 talented professionals. Our sales associates leverage proprietary marketing, cutting edge digital strategies, and unrivaled access to the region’s most affluent and discerning buyers.
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Our firm is one of the highest-performing real estate agencies in the nation and the third largest firm in the Washington region, closing approximately $2 billion in sales in the Washington metropolitan area in 2014. Worldwide, Sotheby’s International Realty sold over $70 billion of luxury property, more than any other competitor.
Clients of TTR Sotheby’s International Realty benefit from the firm’s global reach, powerful marketing, and superior professional service, regardless of price. In addition to our record sales, we sold approximately $900 million worth of properties under $1 million in 2014.
TRANSACTION OVERVIEW, 2014Source: MRIS, 1/1/2014-12/31/2014. Data deemed reliable, but not guaranteed.
< $500K
$1M - 1.5M
> $1.5M
$500K - $1M
28% 15% 12%45%
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Based on information obtained from Metropolitan Regional Information Systems, Inc. (MRIS). Data deemed reliable, but not guaranteed.
TTR Sotheby’s International Realty Outperformed All Major Luxury Brokerage Firms in 2014
-22%
2013-2014 Year-Over-Year Growth in Sales
SOURCE: MRIS via BrokerMetrics, Year-to-Date 9/20 of 2013 & 2014
TTR Sotheby’s International Realty
WFP
Century 21
Coldwell Banker
RE/MAX
McEnearney
Weichert
18%
9%
0%
-9%
-11%
-11%
-14%
Keller Williams
2013-2014 Year-Over-Year Growth in Sales
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0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0%
Prince William County
Prince George's County
Montgomery County
Loudoun County
Fairfax County
District of Columbia
Arlington County
City of Alexandria
Foreign-born residents represent more than 20% of the total population in the greater Washington area. In addition, we represent clients from diplomatic, fi nancial, and governmental entities around the globe.
Foreign-Born Population by CommunityPrevious clients:
Ambassador of ChadAmbassador of Jordan
Ambassador of PeruCommonwealth of Puerto Rico
Embassy of Costa RicaEmbassy of FranceEmbassy of Greece
Embassy of ItalyEmbassy of QatarEmbassy of Spain
Government of the NetherlandsGovernment of Brazil
Government of IcelandGovernment of Japan
Government of KuwaitGovernment of Oman
International Monetary FundKingdom of Morocco
Republic of CyprusRepublic of Georgia
The World BankUS Ambassador to Israel
US Ambassador to the UN
Global Reach Matters in the Washington RegionWashington Metropolitan Area International Community
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WASHINGTON, DCOur sale of the historic Patterson Mansion on Dupont Circle for $20.0M was the highest sale in 2014 for the Washington Metropolitan region. In 2013 and 2014, TTR Sotheby’s International Realty proudly represented the most expensive sales of condominiums in Washington, DC. Additionally, we topped local neighborhoods with the highest priced sales in Downtown, Massachusetts Avenue Heights, and Logan Circle in 2014.
MARYLANDOur 2014 sale of an important Severna Park estate for $6.8M is the highest residential sale ever in Anne Arundel County. Our 2014 sale, of a penthouse condominium at the Parc Somerset in Chevy Chase, Maryland represents the highest sale ever of a condominium in the Washington Metropolitan region. We consistently represent numerous important and significant sales of residential property throughout Chevy Chase, Bethesda, and Potomac.
VIRGINIAOur most significant sale in 2014, and the highest priced sale in Northern Virginia, was the historic River View estate, part of George Washington’s original estate, for $18.6M. In 2014, we represented the seller and purchaser of the highest sale in Arlington at the Waterview Residences. We also represented the highest sale of a Historic Home in Old Town Alexandria in 2014.
WASHINGTON, DC
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DIGITAL MEDIA PLATFORMS
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SOTHEBYSREALTY.COMThe new SOTHEBYSREALTY.COM attracts more consumers to search, view and inquire than any other
luxury real estate website in the world. Millions of viewers immerse themselves in our collection of millions of vibrant, quality property photographs and video.
SOTHEBYSREALTY.COM
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Our listings’ online exposure begins with SOTHEBYSREALTY.COM and cascades through our lifestyle-focused sites, to our global network of local websites, and on our media partner websites. Our lifestyle-specifi c websites allow buyers
to match your property with the location and amenities they are seeking.
SOTHEBYSREALTY.COM Annual Statistics
11MVISITS
75MPAGE VIEWS
25MPROPERTY DETAIL
PAGES VIEWED
14FOCUSED MINUTES
PER VISIT
52%VISITS FROM
OUTSIDE THE US
FARM & RANCH WATERFRONT SKIING GOLF HISTORIC
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sothebysrealty.com longandfoster.com savills.com luxuryrealestate.com
wfp.comchristiesrealestate.com luxuryportfolio.com
JulyJuneMayMarch AprilFebruary
350,000
700,000
1,050,000
1,400,000
Unique Visitors Companison: February - July 2015Source: similarweb.com
Unique Visitors Comparison: February-July 2015
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SINGLE LISTING WEBSITESTTR Sotheby’s International Realty is able to create custom websites with a unique web address to showcase a single listing
with video embed functionalities, a complete high-resolution photo gallery, and detailed editorial.
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VIDEO DISTRIBUTIONVideo allows us to tell a story in a way that still photographs cannot. It is an increasingly important channel to
engage prospective buyers to visually experience a home. We use a range of innovative digital platforms for content
distribution to ensure the broadest possible exposure for your property.
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WASHINGTON LUXURY CHANNELFor our Washington Luxury Channel, TTR Sotheby’s
International Realty has the ability to create a custom video
presentation of a home’s most unique features and location.
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MRIS We are the fi rst brokerage in the DC Metropolitan area
to utilize the video feature within MRIS. All videos will be
streamed and linked to listing pages for additional exposure.
YOUTUBEOur YouTube channel, TTRSIR Luxury Channel, features all
property videos, as well as neighborhood
spotlights, events, and promotional videos.
SIR.COMEvery video uploaded to our cascading platform will
immediately be pushed to SIR.com, giving unparalleled global
exposure to more than 7 million visitors annually.
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ROBUST DIGITAL RE-TARGETINGTTR Sotheby’s International Realty has an exclusive relationship with Adwerx digital re-targeting, allowing our listings to be seen on the screens of every computer and mobile device in the most desirable zipcodes in the Washington metropolitan area.
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NEWSLETTERTTR Sotheby’s International Realty produces a monthly eNewsletter, showcasing our most exceptional new offerings and sharing market insight.
With an exceptionally high open rate, our newsletter reaches a monthly audience over 600,000 of Washington’s most influential residents.
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SOCIAL MEDIASocial media is a powerful marketing vehicle when used artfully. It has a massive global reach, the ability to engage and interact in real-time and create connections anywhere, anytime. At Sotheby’s International Realty, we use social media to connect your home to our global community of real estate infl uencers to create meaningful conversations and connections.
Our Results:• Thousands of properties showcased• 50 million impressions worldwide annually• 300,000 visits to sothebysrealty.com via social
channels• Extraordinary property-of-the-day features one
from sothebysrealty.com on Facebook, Twitter, Google+, Pinterest and generates thousands of additional property views per day
facebook.com/TTRSIR
@TTRSIR
pinterest.com/ttrsothebys
linkedin.com/company/ttr-sothebys-international-realty
@TTRSIR
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EXCLUSIVE MARKETING
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ART & HOMEIn the heart of our partnership, TTR Sotheby’s International Realty and the Sotheby’s Auction House have entered into a literary collaboration, exclusively publishing Art & Home. This literary collaboration, presented in a large, luxurious format, showcases all the elements of an extraordinary life. Two times a year, it will engage readers with sophisticated content and beautiful images related to the art and real estate worlds.
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ONLINE LISTING DISTRIBUTIONSotheby’s International Realty aff ords unmatched online distribution of our property listings to top-tier real estate and targeted media web sites. Our listings receive premium placement on many of the most visited websites through our proprietary data feed,
and our listings share the same high-resolution, professional photographs used throughout our marketing materials.
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EXCLUSIVE MEDIA PARTNERS Our global media plan is designed to drive awareness for the extraordinary properties our network represents. With an emphasis
on brand exclusivity, cutting-edge advertising technologies, strategic content integration, and social traffi c drivers, our brand uses hand-selected media powerhouses whose innovation, experience, and international impact allow our network to successfully
connect buyers and sellers globally.
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REGIONAL MEDIA PARTNERSTTR Sotheby’s International Realty collaborates with local and regional publishers to provide expanded exposure in the luxury, art,
philanthropy, and relevant local markets. These publications combine to more than 300,000 media impressions. Our exclusive regional and global media partnerships is a result of relationships cultivated over 26 years.
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WORLD-CLASS PHOTOGRAPHYTTR Sotheby’s International Realty utilizes only the highest quality professional photography to showcase our listings
worldwide through our digital and print media distribution channels. We take our photography very seriously - our firm hires the Best-in-Class photographers. Every photo taken also goes through a rigorous quality control process.
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BROCHURE
FLOOR PLAN
986 MELVIN ROADAnnapolis, MD
GLOBAL DISTRIBUTION PROGRAMWe craft fi ne quality brochures that articulate your property’s unique features and history. Brochures are distributed to our fi ve offi ces, key Sotheby’s International Realty offi ces, and Sotheby’s auction sale rooms worldwide. Professional fl oor plans provide
important information to prospective buyers both in advance of and following a property tour.
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DIRECT MAIL STRATEGYThe Sotheby’s International Realty high-quality standards are refl ected throughout our print marketing, which includes a direct mail announcement of your property’s availability to a targeted audience of qualifi ed prospective buyers in the Washington metropolitan area. TTR Sotheby’s International Realty maintains an extensive proprietary database strategically targeting buyers.
LOGAN CIRCLE
MAXWELL RABIN1206 30th Street NWWashington, DC 20007ttrsir.com
Sotheby’s International Realty and the Sotheby’s International Realty logo are registered (or unregistered) service marks used with permission. Each Office Is Independently Owned And Operated. If your property is listed with a real estate broker, please disregard. It is not our intention to solicit the offerings of other real estate brokers. We are happy to work with them and cooperate fully.
MAXWELL RABIN202 669 7406 | mrabin@ttrsir.commaxwellrabin.ttrsir.com
If you are interested in selling or purchasing a home, please contact me today for a confidential appointment.
If you’re looking for “wow” factor, you’ve found it! This 2 bedroom / 2 bathroom plus loft unit features an incredible two-story living room flooded with light from a beautiful bay of south-facing windows. Other features include: wood floors, gas fireplace, an open kitchen featuring Subzero and Viking appliances, and a master bedroom with en suite bath, walk-in closet and balcony. Low condo fee. Two-car tandem parking included.
If you are interested in selling or purchasing a home, please contact me today for a confi dential appointment.
AGENT NAME+1 202 333 1212 | marketing@ttrsir.comttrsir.com
JUST LISTED IN LOGAN CIRCLE1 5 1 5 P ST N W # 3 | $ 9 4 9,0 0 0
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COMMUNITY LEADERSHIP
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TTR Sotheby’s International Realty is committed to a deep level of engagement and leadership in the community. In recent years, we have supported numerous art, charitable, community, and education organizations,
which are further strengthening the community in which we live. TTR Sotheby’s International Realty is the only residential real estate fi rm ranked in the Top 50 Most Philanthropic Companies in the Washington area.
TOP 50 MOST PHILANTHROPIC FIRMS CO
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THE POTOMAC SCHOOL
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SOTHEBY’S COLLABORATIONSAs part of our integrated collaboration efforts with the Auction House, TTR Sotheby’s International Realty hosts
numerous high-exposure events that provide an exclusive and unique opportunity to showcase our properties. TTR Sotheby’s International Realty also actively supports the regional art community by hosting exhibitions across all five of our offices.
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EXCLUSIVE TTRSIR EVENTSOur authentic and purposeful engagement begins with our partners and associates who maintain
significant leadership roles in many local and national philanthropic organizations. This outreach creates additional visibility and significant word-of-mouth marketing for the properties we represent.
CHARITY WORKSDREAM BALL
SOTHEBY’S JEWELRY & WATCH VALUATION
SALLY KAUFFMAN ART OPENING
N STREET VILLAGE’SCELEBRATE LOGAN
THE JOAN HISAOKA“MAKE A DIFFERENCE” GALA
CAG’SCONCERTS IN THE PARK
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5454 Wisconsin AVENUE CHEVY CHASE, MD 20815+1 301 967 3344
1506 14th StREET NW Washington, DC 20005+1 202 234 3344
1206 30TH STREET NW WASHINGTON, DC 20007+1 202 333 1212
GEORGETOWN, DC DOWNTOWN, DC CHEVY CHASE, MD
5454 Wisconsin AVENUE CHEVY CHASE, MD 20815+1 301 967 3344
6723 WHITTIER AVENUE MCLEAN, VA 22101+1 703 319 3344
400 S. WASHINGTON STREET ALEXANDRIA, VA 22314+1 703 310 6800
CHEVY CHASE, MD McLEAN, VA ALEXANDRIA, VA
EXCEEDING EXPECTATIONSClients of TTR Sotheby’s International Realty are uniquely
advantaged by our robust marketing platform which merges
traditional media with our state-of-the-art digital technology.
Further, our global reach across 800 offices in 61 countries
worldwide and our commitment to leadership in the local
Washington community insures we capture the largest pool
of prospective buyers and sellers in the global marketplace.
Regardless of price or location, we have, and will continue
to strive to exceed the expectations of our valued clients.
43TTRSIR.COM
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