20160311 choosing successful social media policies

Media and Learning Conference Choosing successful social media policies11-03-2016

Goedemorgen!

Kristof.dhanens@mediaraven.be

@kristofdhanens

Mediaraven?

Mediaraven vzw explores the possibilities of digital media, together with children, youngsters and youthworkers. With our experience and expertise we create space and time for experiment in which children, youngsters and youthworkers • can develop media skills,• share online information about or for young people• support youthworkers in working with digital media

Towards one social media policy?

Usingsociale mediaduring lessons

Making agreements about social

media

Using sociale media

for PR

- Educational- Preparing lessons- Reaching goals

- Own use- Rules- Approve / Punish

- Communication- Internal + External- Interaction / Promotion

Sociale media in class

go to an iPad school

Way to much work Covering all those iPads

Looks familiar?

Bring your own device?

Wifi at school?Klik op het pictogram als u een afbeelding wilt toevoegen

Time for the open internet exam?

Always a way to reach a goal , never a goal as such

Making agreements about social media

“Of course we use social media during classes.

If we have to do it during break, we cannot

talk to our friends anymore.”

A virtual playground?

•“Are we going to cancel playtime at school, because sometimes a few pupils fight?”

Andy Demeulenaere (coördinator Mediawijs)

Work versus private use?

Work versus private use?

What does your general school policy say?

Using sociale media for PR

Je publiek engageren

• Sociale media is not a news channel

• Sociale media is two way communication

• Listen, evaluate, respond

• Positive / Negative

• Talk with your target audience

• Use them as embassadors

Sociale media = two way communication

Use your pupils to create content

www.iatschool.be

Time for a social media manager?

5 Take Aways

• Sociale media offers opportunities

• Sociale media is never a goal as such

• Think before you post

• Start from your General Policy

• Make someone responsible

Vragen: help@mediaraven.be - www.mediahelpdesk.be Powerpoint: www.slideshare.com/mediaraven

Questions?