companysabina.listedcompany.com/misc/presentation/20180227... · 2019-03-01 · sabina public...
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COMPANY
OVERVIEW
KEY DISCUSSION AGENDAS
COMPANY
OVERVIEW
PERFORMANCE
2016-2017
FINANCIAL
HIGHLIGHTS
LOOKING FORWARD
88%
NOW1971
1. COMPANY OVERVIEW
Brand
Local market Sabina
2% 10%
Registered"Sabina" trademark
Company Snapshot
OEM
Business Sections
Sabina
International 1. 2. 3.
No. 1
Thai lingerie brand
www.sabina.co.th
SABINA PUBLIC COMPANY LIMITED
Thapra Sai 5 Chainat Yasothorn Burerum
Total 5 factories Factories
Employees
Capacity
• 4,000 employees
• Capacity 1 million pieces bra per month
Sewing Non Sewing + PC PC Total
1,500 1,300 1,200 4,000
Manufacturing
www.sabina.co.th
1. COMPANY OVERVIEWSABINA PUBLIC COMPANY LIMITED
- Corporate Culture
1. COMPANY OVERVIEWSABINA PUBLIC COMPANY LIMITED
www.sabina.co.th
1,346
1,163
959
551 557441
186 200242 250 216 220
14%
-14%
-18%-43% 1% -21%
Subprime
Euro-zone Crisis
Financial Crisis, UK
Subprime
Bht 35/USD
-58% 8% 21% 3%
Sales Report (OEM)
-14% 2%
www.sabina.co.th
1. COMPANY OVERVIEWSABINA PUBLIC COMPANY LIMITED
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
848 903
9941,099
1,310
1,459
1,825
1,9771,911
2,044
2,108 2,254
2006 2007 2008 2009 2010 2011
2012 2013 2014 2015 2016 2017
27% 7%10%
11%
19% 11%25% 8%
-3%7%
3% 7%
1. COMPANY OVERVIEWSABINA PUBLIC COMPANY LIMITED
www.sabina.co.th
Sales Report (Brand)
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
1,3461,163
959
551 556 441
185 200 242 250 216 220
848 903 994
1,099
1,3101,459
1,824 1,978 1,911
2,044 2,108 2,254
OEM Sabina
75%
25%
90%
10%
70%
30%
65%
35%50%
50%
45%
55%
40%
60%
91%
9% 11%
89%
11%
89%
9% 9%
91%91%
1. COMPANY OVERVIEWSABINA PUBLIC COMPANY LIMITED
Sales Report Brand and OEM (2006-2017)
www.sabina.co.th
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
OEM Sabina
Sales Report Brand and OEM (2006-2017)
75%
25%
90%
10%
70%
30%
65%
35%50%
50%
45%
55%
40%
60%
91%
9% 11%
89%
11%
89%90%
90%
10% 10%
1. COMPANY OVERVIEWSABINA PUBLIC COMPANY LIMITED
2,2082,308
2,397 2,679
www.sabina.co.th
Income Statement : SABINA2010 2011 2012 2013 2014 2015 2016 2017
Sale 1,893 1,927 2,032 2,189 2,165 2,308 2,397 2.679
COGS 1,215 1,073 1,013 1,061 1,012 1,099 1,125 1,307
%COGS 65 56 50 49 47 48 47 49
Gross Profit 653 828 1,002 1,116 1,141 1,198 1,258 1,355
% Gross Profit Margin 35 44 50 51 53 52 53 51
Expense 569 735 846 964 967 1,005 1,054 1,066
Taxes 19 56 82 47 39 38 42 60
Net Profit 52 63 92 117 147 166 176 243
% Net Profit Margin 3 3 5 5 7 7 7 9
Ratio Brand : OEM 55 : 45 75 : 25 90 : 10 90 : 10 85 : 15 85 : 15 90 : 10 90 : 10
www.sabina.co.th
1. COMPANY OVERVIEWSABINA PUBLIC COMPANY LIMITED
Cost Management
www.sabina.co.th
1. COMPANY OVERVIEWSABINA PUBLIC COMPANY LIMITED
OEM BRAND
Pricing Target Price Retail Price
Sourcing NominatedSupplier
VarietySupplier
Business Strategy
www.sabina.co.th
1. COMPANY OVERVIEWSABINA PUBLIC COMPANY LIMITED
1996 2006 Since 2006
Income Statement : SABINA2010 2011 2012 2013 2014 2015 2016 2017
Sale 1,893 1,927 2,032 2,189 2,165 2,308 2,397 2.679
COGS 1,215 1,073 1,013 1,061 1,012 1,099 1,125 1,307
%COGS 65 56 50 49 47 48 47 49
Gross Profit 653 828 1,002 1,116 1,141 1,198 1,258 1,355
% Gross Profit Margin 35 44 50 51 53 52 53 51
Expense 569 735 846 964 967 1,005 1,054 1,066
Taxes 19 56 82 47 39 38 42 60
Net Profit 52 63 92 117 147 166 176 243
% Net Profit Margin 3 3 5 5 7 7 7 9
Ratio Brand : OEM 55 : 45 75 : 25 90 : 10 90 : 10 85 : 15 85 : 15 90 : 10 90 : 10
www.sabina.co.th
1. COMPANY OVERVIEWSABINA PUBLIC COMPANY LIMITED
Income Statement : SABINA2010 2011 2012 2013 2014 2015 2016 2017
Sale 1,893 1,927 2,032 2,189 2,165 2,308 2,397 2.679
COGS 1,215 1,073 1,013 1,061 1,012 1,099 1,125 1,307
%COGS 65 56 50 49 47 48 47 49
Gross Profit 653 828 1,002 1,116 1,141 1,198 1,258 1,355
% Gross Profit Margin 35 44 50 51 53 52 53 51
Expense 569 735 846 964 967 1,005 1,054 1,066
Taxes 19 56 82 47 39 38 42 60
Net Profit 52 63 92 117 147 166 176 243
% Net Profit Margin 3 3 5 5 7 7 7 9
Ratio Brand : OEM 55 : 45 75 : 25 90 : 10 90 : 10 85 : 15 85 : 15 90 : 10 90 : 10
www.sabina.co.th
1. COMPANY OVERVIEWSABINA PUBLIC COMPANY LIMITED
Income Statement : SABINA2010 2011 2012 2013 2014 2015 2016 2017
Sale 1,893 1,927 2,032 2,189 2,165 2,308 2,397 2.679
COGS 1,215 1,073 1,013 1,061 1,012 1,099 1,125 1,307
%COGS 65 56 50 49 47 48 47 49
Gross Profit 653 828 1,002 1,116 1,141 1,198 1,258 1,355
% Gross Profit Margin 35 44 50 51 53 52 53 51
Expense 569 735 846 964 967 1,005 1,054 1,066
Taxes 19 56 82 47 39 38 42 60
Net Profit 52 63 92 117 147 166 176 243
% Net Profit Margin 3 3 5 5 7 7 7 9
Ratio Brand : OEM 55 : 45 75 : 25 90 : 10 90 : 10 85 : 15 85 : 15 90 : 10 90 : 10
2010COGS : Gross Profit Margin
65 : 35
2017COGS : Gross Profit Margin
49 : 51
www.sabina.co.th
1. COMPANY OVERVIEWSABINA PUBLIC COMPANY LIMITED
Income Statement : SABINA2010 2011 2012 2013 2014 2015 2016 2017
Sale 1,893 1,927 2,032 2,189 2,165 2,308 2,397 2.679
COGS 1,215 1,073 1,013 1,061 1,012 1,099 1,125 1,307
%COGS 65 56 50 49 47 48 47 49
Gross Profit 653 828 1,002 1,116 1,141 1,198 1,258 1,355
% Gross Profit Margin 35 44 50 51 53 52 53 51
Expense 569 735 846 964 967 1,005 1,054 1,066
Taxes 19 56 82 47 39 38 42 60
Net Profit 52 63 92 117 147 166 176 243
% Net Profit Margin 3 3 5 5 7 7 7 9
Ratio Brand : OEM 55 : 45 75 : 25 90 : 10 90 : 10 85 : 15 85 : 15 90 : 10 90 : 10
2012 – ปรบคาจางขนต า 300 บาท
2011 – น าทวม
www.sabina.co.th
1. COMPANY OVERVIEWSABINA PUBLIC COMPANY LIMITED
Date Sewing Non Sewing + PC PC Total
June 2011 2,400 1,900 800 5,100
April 2012 1,700 1,600 1,000 4,300
Jan 2013 1,400 1,500 1,100 4,000
2014-2017 1,500 1,300 1,200 4,000
• Manpower Ending 2017 to Handle 40% Daily Wages Increase1,100
(Total Man Power Decrease)
฿200,000,000SAVED!
Baht/year
Cost Management
Sit StandEfficiency 75% 90%Output sam /Man Hr. 45 sam 54 samWork in Process >20pcs/process <5pcs./processMan / Line 34 person 20 personSkill Single Multi
• Strategies for Efficient Sewing
www.sabina.co.th
1. COMPANY OVERVIEWSABINA PUBLIC COMPANY LIMITED
Income Statement : SABINA2010 2011 2012 2013 2014 2015 2016 2017
Sale 1,893 1,927 2,032 2,189 2,165 2,308 2,397 2.679
COGS 1,215 1,073 1,013 1,061 1,012 1,099 1,125 1,307
%COGS 65 56 50 49 47 48 47 49
Gross Profit 653 828 1,002 1,116 1,141 1,198 1,258 1,355
% Gross Profit Margin 35 44 50 51 53 52 53 51
Expense 569 735 846 964 967 1,005 1,054 1,066
Taxes 19 56 82 47 39 38 42 60
Net Profit 52 63 92 117 147 166 176 243
% Net Profit Margin 3 3 5 5 7 7 7 9
Ratio Brand : OEM 55 : 45 75 : 25 90 : 10 90 : 10 85 : 15 85 : 15 90 : 10 90 : 10
www.sabina.co.th
1. COMPANY OVERVIEWSABINA PUBLIC COMPANY LIMITED
Store Retailing
Total 580
301Modern Trade
Sabina Store
78Department Stores
www.sabina.co.th
1. COMPANY OVERVIEWSABINA PUBLIC COMPANY LIMITED
118Other
83Sabina Shops
SABINA
No. 1 Thai lingerie brand
www.sabina.co.thwww.sabina.co.th
1. COMPANY OVERVIEWSABINA PUBLIC COMPANY LIMITED
20I6 I7-6 7PERFORMANCESABINA PUBLIC COMPANY LIMITED
www.sabina.co.th
2,308
2,397
2,679
2015 2016 2017
Total Revenues 12%
4%7%
www.sabina.co.th
SABINA PUBLIC COMPANY LIMITED2. PERFORMANCE 2016-2017
2.1 New Market: Non Wire + Big Cup
2.4 Price Strategy2.3 Inventory Management
2.2 Non Store RetailingExpansion
www.sabina.co.th
KEY ACHIEVEMENTS 2017
SABINA PUBLIC COMPANY LIMITED2. PERFORMANCE 2016-2017
2.1 New Market:
-Non Wire-Big Cup
www.sabina.co.th
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ม
ไมมของไมม
มของ
KEY ACHIEVEMENTS 2017
SABINA PUBLIC COMPANY LIMITED2. PERFORMANCE 2016-2017
KEY ACHIEVEMENTS 2017
www.sabina.co.th
TVC : PERFECT BRA
SABINA PUBLIC COMPANY LIMITED2. PERFORMANCE 2016-2017
www.sabina.co.th
KEY ACHIEVEMENTS 2017
SABINA PUBLIC COMPANY LIMITED2. PERFORMANCE 2016-2017
TVC : Wireless Shape
ONLINE
TV SHOPPING
2.2 Non Store
Retailing
Expansion
www.sabina.co.th
KEY ACHIEVEMENTS 2017
SABINA PUBLIC COMPANY LIMITED2. PERFORMANCE 2016-2017
2.3 Inventory
Management
www.sabina.co.th
13 13 15 13 12 9
2,032
2,189 2,165 2,308
2,397 2,679
0
2
4
6
8
10
12
14
16
-
500
1,000
1,500
2,000
2,500
3,000
2012 2013 2014 2015 2016 2017
Inv. / Cog Revenue Inventory
KEY ACHIEVEMENTS 2017
SABINA PUBLIC COMPANY LIMITED2. PERFORMANCE 2016-2017
2.4 Price Strategy
www.sabina.co.th
KEY ACHIEVEMENTS 2017
SABINA PUBLIC COMPANY LIMITED2. PERFORMANCE 2016-2017
7%
4%
12%
2015 2016 2017
Total RevenuesGROWTH RATE
13%
6%
38%
2015 2016 2017
Net Profit Growth
2,679
2,397
2,308
www.sabina.co.th
SABINA PUBLIC COMPANY LIMITED2. PERFORMANCE 2016-2017
Awards & Recognition 2017
“Thailand’s Top Corporate Brands Value 2017” Sabina received
Thailand’s Top Corporate Brand Values Hall of Fame 2017 Fashion Sector from Chulalongkorn University
Thailand’s Top Corporate Brand Values Hall of Fame
SABINA PUBLIC COMPANY LIMITED2. PERFORMANCE 2016-2017
Financial Highlights SABINA PUBLIC COMPANY LIMITED
DE RATIO PE ROE/ROA EPS/ EPS Growth Dividend Yield
www.sabina.co.th
D/E RATIO
1,566 1,664 1,754
1,895
741 552 484
492
0.47
0.33
0.28
0.26
-
0.05
0.10
0.15
0.20
0.25
0.30
0.35
0.40
0.45
0.50
-
500
1,000
1,500
2,000
2,500
2014 2015 2016 2017
THB. Million Total equity Total liabilities D/E
G.-4%G. 1%
G. 7%
SABINA PUBLIC COMPANY LIMITED
Financial Highlights
www.sabina.co.th
66.4
56.1
48.7 46.5
33.7
-
10.0
20.0
30.0
40.0
50.0
60.0
70.0
2013 2014 2015 2016 2017
Price Earning P/E
PE
SABINA PUBLIC COMPANY LIMITED
Financial Highlights
www.sabina.co.th
ROE/ROA
5.1 6.4
7.3 7.9
10.5
8.4 9.7
10.3 10.3
13.3
-
2.0
4.0
6.0
8.0
10.0
12.0
14.0
2013 2014 2015 2016 2017
ROA ROE
SABINA PUBLIC COMPANY LIMITED
Financial Highlights
EPS/EPS GROWTH
0.34 0.42
0.48 0.51
0.70
2013 2014 2015 2016 2017
EPS
26%24%
14%
6%
37%
2013 2014 2015 2016 2017
EPS GROWTH
SABINA PUBLIC COMPANY LIMITED
Financial Highlights
www.sabina.co.th
Dividend Yield : Payout Ratio
SABINA PUBLIC COMPANY LIMITED
Financial Highlights
Payout Ratio
www.sabina.co.th
0.17 0.19 0.24
0.82
40% 40%47%
117%
0%
20%
40%
60%
80%
100%
120%
140%
0.00
0.10
0.20
0.30
0.40
0.50
0.60
0.70
0.80
0.90
2014 2015 2016 2017
2014 2015 2016 2017Dividend Baht / Share 0.17 0.19 0.24 0.82Payout Ratio 40% 40% 47% 117%
Dividend Yield
LOOKING FORWARDSABINA PUBLIC COMPANY LIMITED
20I88www.sabina.co.th
4%
12%
15%
2016 2017 2018
TARGET REVENUE 2018 (GROWTH RATE)
www.sabina.co.th
LOOKING FORWARDSABINA PUBLIC COMPANY LIMITED
KEY DRIVERS 2018
Channel Expansion
• Non store retailing• Multi-brand Store • Online Seller
Price Strategy Sourcing
Innovation Product
www.sabina.co.th
SABINA PUBLIC COMPANY LIMITED
Brand, 84%
Non-StoreRetailing,
5%
Brand Export, 2%
OEM, 9%
www.sabina.co.th
LOOKING FORWARD 2018SABINA PUBLIC COMPANY LIMITED
2017
2018
Brand, 78%
Non-StoreRetailing,
11%
Brand Export, 2%
OEM, 9%
Brand Brand
Non-store retailing (NSR)
OEM
Brand Export
www.sabina.co.th
LOOKING FORWARD 2018SABINA PUBLIC COMPANY LIMITED
5%
6%
2016 2017 2018
www.sabina.co.th
Target Revenue (Brand) 2018 : Growth Rate
LOOKING FORWARD 2018SABINA PUBLIC COMPANY LIMITED
Brand Brand
www.sabina.co.th
LOOKING FORWARD 2018SABINA PUBLIC COMPANY LIMITED
TVC : SABINA WIRELESS SHAPE (TEASER) Brand
www.sabina.co.th
LOOKING FORWARD 2018SABINA PUBLIC COMPANY LIMITED
PRODUCT HERO
Product HeroFrom7 14
Product Hero
Brand
Localization Strategy for teen target
www.sabina.co.th
LOOKING FORWARD 2018SABINA PUBLIC COMPANY LIMITED
Brand
Non-store retailing (NSR)
Brand
Non-store retailing (NSR)
OEM
Brand Export
www.sabina.co.th
SABINA PUBLIC COMPANY LIMITED
LOOKING FORWARD 2018
Target Revenue (NSR) 2018 : Growth Rate
29%
200%
2016 2017 2018
www.sabina.co.th
LOOKING FORWARD 2018SABINA PUBLIC COMPANY LIMITED
Brand Non-Store retailing (NSR)
Brand
OEM
Brand Export
www.sabina.co.th
OEM
Non-store retailing (NSR)
LOOKING FORWARD 2018 2018SABINA PUBLIC COMPANY LIMITED
Target Revenue (OEM) 2018 : Growth Rate
www.sabina.co.th
LOOKING FORWARD 2018SABINA PUBLIC COMPANY LIMITED
Brand OEM
-14%
2016 2017 2018
8%
Direction1. Product innovation : Big cup moulding2. Swimwear
Brand
LOOKING FORWARD 2018
OEM
Brand Export
www.sabina.co.th
SABINA PUBLIC COMPANY LIMITED
Brand Export
Non-store retailing (NSR)
Target Revenue (SBN) 2018 : Growth Rate
www.sabina.co.th
LOOKING FORWARD 2018SABINA PUBLIC COMPANY LIMITED
Brand Brand Export
DIRECTIONInventory Management - to ensure the 4P is reach each country in the right time and at the right place
- 8%
26%
2016 2017 2018
ASEANCLMV
Create Value with Innovation
VISION
www.sabina.co.th
LOOKING FORWARD 2018SABINA PUBLIC COMPANY LIMITED
MISSION
Quality & Delivery Come First
“ ”
“ ”
www.sabina.co.th
- Corporate Culture
Because we know what women want
Q&A
www.sabina.co.th
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