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2020 Spring Training Opportunities
Spring training’s best ticket just got better!
The real winners this spring.
Since 1961, the Scottsdale Charros
have hosted spring training baseball in
Scottsdale Stadium. Our partnership with
the City of Scottsdale and Major League
Baseball has resulted in
donations of over $15
million to hundreds of
deserving local charities
and public education.
To learn more about our contributions,
visit charros.com/giving-back
OF GREATER SCOTTSDALE
Formed in 1961, the Scottsdale Charros are an all-volunteer group of business and civic leaders dedicated to providing support and funding for youth programs, educational scholarships and grants to
local charities. With a history of innovative fundraising, the Charros have leveraged spring training baseball as a chief economic driver in Scottsdale. Funds raised through the sale of Charro Lodge passes and stadium advertising are donated back to the community, making the Charros one of the community’s largest philanthropic contributors.
Spring Training is the premier annual fundraising event for the Charros, we welcome more than 200,000 people during the month of March to Scottsdale Stadium, making it one of the top destinations for Spring baseball. When you purchase a Charro Lodge ticket or take advantage of Spring Training advertising opportunities, you are supporting our schools and our community.
Our Partners
Scottsdale Charros 10533 E Lakeview Dr, Scottsdale, AZ 85258 (480) 990-2977 info@charros.com
Demographics Spring Training at Scottsdale Stadium
“Scottsdale Stadium attracts the most affluent fans in the cactus league.”
10,369 AVERAGE ATTENDANCE PER GAME
64/36% MALE FEMALE
$115,551MEDIAN HOUSEHOLD INCOME
$200 PER NIGHT
AVERAGE HOTEL EXPENSE
$446 PER DAYAVERAGE STADIUM PARTY EXPENDITURE
5.5 NIGHTS
AVERAGE VISITOR STAY
42 MEDIAN AGE
1977
$
Cactus League Spring Training Baseball has an annualeconomic impact of $800M for the State of Arizona.
Scottsdale Charros 10533 E Lakeview Dr, Scottsdale, AZ 85258 (480) 990-2977 info@charros.com
Charro Lodge Ticket Pricing and Seating Diagram
CHARRO LODGE OUTPOST (SHADED)
� Outpost Season Table of 6 (per table) . . . . . . . . . . . . . . . . . . . . . . . . $17,500
� Outpost Season Table of 4 (per table) . . . . . . . . . . . . . . . . . . . . . . . .$13,500
CHARRO LODGE SALOON (SHADED)
� Saloon Individual Per Game Tickets (per person) . . . . . . . . . . . . . . .$160
CHARRO LODGE CORRAL (SHADED)
� Corral Season Table of 4 (per table) . . . . . . . . . . . . . . . . . . . . . . . . . $12,500
� Corral Single Game Reserved Table of 4 (per table) . . . . . . . . . . . . .$750
� Corral Individual Season Tickets (per person) . . . . . . . . . . . . . . . .$2,250
� Corral Individual Per Game Tickets (per person) . . . . . . . . . . . . . . .$150
“The Charro Lodge is one of the hottest tickets in all of spring training.” —Kevin Reichard, MLB News
THIS VIP LODGE EXPERIENCE INCLUDES: � General admission into Scottsdale Stadium and Charro Lodge
� Complimentary drinks, including a wide variety of beers, wines, select spirits, sodas, and water
� Food includes a variety of snacks, premium ballpark fare, and a featured local restaurant
� Reserved seating available for larger groups of 50 or more
SEASON TABLE INCLUDES: � Custom tabletop decal with logo and/or name
� One full page spring training magazine ad for tables of 6
� One half page spring training magazine ad for tables of 4
� Reserved seating throughout the entire season
Architectural rendering of the new, improved Charro Lodge for 2020
UP
UP
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CORRAL
SALOON
BAR
BAR
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HITCHIN’ POST
OUTPOST
Scottsdale Charros 10533 E Lakeview Dr, Scottsdale, AZ 85258 (480) 990-2977 info@charros.com
Spring Training Magazine Advertising
STANDARD ADS � Full Page Color Ad . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$1,500
� Half Page Color Ad . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $1,000
� Quarter Page Color Ad . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $500
PREMIUM FULL PAGE AD LOCATIONS � Opposite Inside Front Cover . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$5,000
� Opposite Inside Back Cover . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$5,000
� Scorecard Sponsorship . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$4,500
� Opposite Advertisers Index . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$2,500
� Opposite Cactus League Letter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$2,500
� Opposite Chairmen’s Letter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$2,500
� Opposite Experience Scottsdale Letter . . . . . . . . . . . . . . . . . . . . . . . .$2,500
� Opposite Mayor’s Letter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$2,500
� Opposite Scorecard . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$2,500
� Opposite Stadium Diagrams . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$2,500
� Opposite Table of Contents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$2,500
� Opposite Youth Lunch . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$2,500
COVER FULL PAGE ADS � Outside Back Cover . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $7,500
� Inside Front Cover . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$6,000
� Inside Back Cover . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$6,000
“Market your business to thousands of Major League Baseball fans during spring training!”
A mong the most thrill-
ing events in baseball,
walk-off wins were
plentiful for the 2018
Giants, who captured
a division-leading 10
of them last year. From their 42
home victories, almost one in four
ended on a Giants’ walk-off hit that
included a rare 1-0 home run and a
pitcher’s game-ending RBI.
The first of many walk-offs
came on April 7th during the
team’s opening homestand against
the Dodgers, a game that would
last over five hours and find the
Giants trailing by one run going
into the bottom of the 14th in-
ning. Against 6-4 righty Wilmer
Font (the tenth Dodger pitcher),
consecutive singles by Kelby
Tomlinson and Joe Panik set the
stage for Andrew McCutchen, who
was working on a five-hit night.
With a 2–2 count after fouling off 7
pitches, McCutchen blasted Font’s
twelfth pitch deep into the left-
field stands for a three-run, game-
winning home run. McCutchen’s
sixth hit of the day proved costly to
Font, who was designated for as-
signment less than a month later.
The Giants foreshadowed another
of their exciting game-enders dur-
ing the first two days of the season.
After beating Clayton Kershaw, 1–0,
with a home run in the season open-
er on the road, Panik silenced the LA
crowd with a ninth-inning home run
off Kenley Jansen to win game two.
Panik, who wound up with only four
home runs in an injury-shortened
season, became the first player in
MLB history with home runs in back
to back 1–0 wins.
A relative rarity, the Giants
would win their third 1–0 game
of the season on June 27 by way
of the home run—this time in
walk-off fashion, when Brandon
Crawford went deep off Colorado
rookie Harrison Musgrave with one
out in the ninth.
Since 2010, Panik and Crawford
are the only Giants to have hit
home runs in 1–0 wins:
Among those games was the
1963 classic 16-inning, 1–0 win
over the Braves where Hall of
Famers Juan Marichal and Warren
Spahn both went the distance,
until Willie Mays ended it with
a one-out home run through the
wind and over the left field fence
at Candlestick Park. Mays, who
had thrown out a runner at home
earlier in the game, had also
hit his first career home run off
Spahn back in 1951, and would
ultimately compile 18 against him.
Marichal tossed 227 pitches in the
victory and was back out on the
mound after 4 day’s rest to face the
Cardinals. Spahn, the winningest
lefty of all-time, threw 201 pitches
and would end up finishing his
career as a Giant two years later.
In a rematch of the exciting 2016
NLDS, the Giants gained a measure
of satisfaction with two walk-off
wins in three days against the
Cubs shortly before the All-Star
break (July 9–11). The first of these
involved the electrifying base
running of Alen Hanson. Trailing
1–0 in the fifth inning against
Kyle Hendricks, the Giants tied the
score without the benefit of a hit.
After reaching first on a fielder’s
choice, Hanson was promptly
picked off, but first baseman
Anthony Rizzo missed the ball
as the throw went down the right
field line. Hanson began his mad
dash—racing around second and
third, then reaching high gear as
he headed for home plate. With the
relay throw arriving just as he did,
Hanson dove away from the catch-
er in a cloud of dust and swipe
tagged the corner of the plate to tie
the score. Pablo Sandoval’s bases-
loaded single in the 11th inning
plated the walk-off game-winner.
Two days later on July 11, the
Giants jumped out to a 4–0 lead in
the first before the Cubs chipped
away to tie the game and go into ex-
tra innings. After Dereck Rodríguez
tossed 3.0 scoreless, hitless in-
nings, the Giants rallied with two
outs in the home 13th. With runners
on first and second, Buster Posey
lined a ball over the right fielder’s
head for the walk-off hit.
The Giants would again win
a bittersweet 1–0 walk-off game
on August 28 in San Francisco.
Arizona almost scored in the eighth
inning, but a strong relay from
rookie center fielder Steven Duggar
to Crawford to Nick Hundley nailed
Nick Ahmed at the plate to end the
frame. In the ninth, Duggar walked
and reached second on Hundley’s
single. But when diving back into
the bag, Duggar dislocated his
shoulder—which could have ended
his season right there. But instead,
Duggar refused to come out of the
game and scored the winning run
on a next-pitch single by Gorkys
Hernández. Duggar’s season was
indeed over after that game, but it
showed the spirit and will to win of
this promising young player.
Bumgarner joins Exclusive Club
with walk-off hitA true rarity took place in a
5–4 walk-off win over San Diego
on September 25 when pitcher
Madison Bumgarner drove in the
winning run as a pinch-hitter
in the 12th inning. Following a
Hernández triple, Bumgarner
lashed a hard grounder between
short and third for the game win-
ner. It marked the first time in 28
WALK-OFF HOME RUNS IN 1–0 GAMES (SF ERA)
DATE BATTER OPP PITCHER OPP PITCHER NOTES
06/27/18 B. Crawford Rockies H. Musgrave Rookie reliever
04/21/91 S. Decker Astros C. Schilling 2-time MLB Victory Leader
07/16/76 B. Murcer Phillies J. Kaat Game took 1:32
09/22/67 T. Haller Pirates A. McBean 13–3 with 11 saves in 1963
08/12/66 W. Mays Astros M. Cuellar 1969 Cy Young Winner
07/02/63 W. Mays Brewers W. Spahn Most LHP wins in MLB history
LAST FIVE GIANTS TO HIT HOME RUNS IN 1–0 WINS
DATE BATTER OPP PITCHER INNING
06/27/18 B. Crawford Rockies H. Musgrave 9*
03/30/18 J. Panik Dodgers K. Jansen 9
03/29/18 J. Panik Dodgers C. Kershaw 5
08/10/16 B. Crawford Marlins D. Phelps 4
09/21/10 B. Posey Cubs A. Cashner 8
*Crawford’s June 27 blast was even more extraordinary in that it was one of
only six Giant walk-off home runs in 1–0 games during the San Francisco era:
Madison Bumgarner Pinch hits a walk-off win for the Giants
Brandon Crawford slams a ninth inning homer for the 1–0 Walk-Off Giants’ Win on June 27
48 SAN FRANCISCO GIANTS 2019 Spring Training Magazine preSenTed by digniTy HealTH preSenTed by digniTy HealTH 2019 8pring Training Magazine SAN FRANCISCO GIANTS 49
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and-a-half seasons where he left his heart, back in San Francisco. In the years following his retire-ment, McCovey remained a regular fixture during the Cactus League seasons in Arizona, still working for the team as a senior advisor right up until last year. A series of chronic ailments, and injuries to his knees and back had him con-fined to a horizontally-positioned wheelchair, but there he was on the press level and main concourse at Scottsdale Stadium, still making his way around the ballpark. “He always returned to the Hall of Fame.
were going to be sold to an owner-ship group in Washington D.C. un-til hamburger magnate Ray Kroc purchased the team and kept it in San Diego. McCovey’s card is one of 15 Topps Padres cards to have been mislabeled in 1974. “Stretch” returned to Yuma in the spring of 1975 and 1976, and spent two-and-a-half seasons with the Padres, before being sold to the Oakland Athletics in August of 1976. After a brief 11-game, end-of-season stint in Oakland, where he failed to hit even one American League home run, McCovey was re-signed as a free-agent to the Giants in 1977, spending his final three-
And in a wheelchair, it’s not normal to see an athlete of his stature in a wheelchair,” recalled Jenkins.Perhaps the most beloved of all the San Francisco Giants, McCovey never played for the team in New York, and was pretty much the San Francisco franchise’s first home-grown star to emerge from the minors. His appeal extended beyond his accomplishments on the field, which had a lot to do with his kind and friendly persona.
“As a fellow ballplayer, I felt he was a gentle giant,” said Jenkins adding, “He always spoke to you. Always shook your hand if he saw you at the stadium or anywhere else. He was just an individual that was a perfect gentleman, and he carried himself in that manner. He was a San Francisco Giant, and back then they had many popular guys, but Willie stood out.” ◆
Charlie VasCellaro is a Baltimore-Based freelanCe writer, former arizona resident and a VagaBond BaseBall traVeler who returns to arizona just after the pitChers and CatChers arriVe eaCh spring. he’s Been writing for the san franCisCo giants spring training magazine sinCe 1998.
A posed publicity shot of Mac at the Old Phoenix Municipal Stadium, Circa 1960
Waving to fans at the 2017 Willie Mac Award ceremony at Oracle Park
1963
1970
McCovey returned to Phoenix Municipal Stadium with the Giants every spring until 1973, when he was traded to the San Diego Padres at the conclusion of the regular season. The Padres conducted their team’s spring training operations in Yuma, Arizona, where the photo on McCovey’s peculiar 1974 Topps card appears to have been taken (or possibly taken in Casa Grande). McCovey is wearing an obviously-airbrushed Padres cap with the word “Washington” and an abbre-viated “NAT’L LEA.” printed along the card’s upper and lower borders.Prior to the 1974 season, there was speculation that the Padres
30 SAN FRANCISCO GIANTS 2019 Spring Training Magazine preSenTed by digniTy HealTH preSenTed by digniTy HealTH 2019 8pring Training Magazine SAN FRANCISCO GIANTS 31
Scottsdale Charros 10533 E Lakeview Dr, Scottsdale, AZ 85258 (480) 990-2977 info@charros.com
Big League Packages Charro Lodge Branding
“Save big and be a big shot at the game.”
CHARRO LODGE CORRAL � Branding Rights (tables, railing, wraps) . . . . . . . . . . . . . . . . . . . . . $30,000 � Large Outfield Banner . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$10,000 � Branded Section Wristband . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Included � Scoreboard Commercial (season) - 30 sec ($10,000 value) . . Included � Ceremonial First Pitch ($7,500 value) . . . . . . . . . . . . . . . . . . . . . . Included � Premium Full Page Ad ($2,500 value) . . . . . . . . . . . . . . . . . . . . . . Included � Sidebar Short Web Banner Ad ($1,500 value) . . . . . . . . . . . . . . . Included
Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$40,000 .00
CHARRO LODGE SALOON � Branding Rights (tables, railing, wraps) . . . . . . . . . . . . . . . . . . . . . $25,000 � Large Outfield Banner . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$15,000 � Branded Section Wristband . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Included � Scoreboard Commercial (season) - 30 sec ($10,000 value) . . Included � Ceremonial First Pitch ($7,500 value) . . . . . . . . . . . . . . . . . . . . . . Included � Premium Full Page Ad ($2,500 value) . . . . . . . . . . . . . . . . . . . . . . Included � Sidebar Short Web Banner Ad ($1,500 value) . . . . . . . . . . . . . . . Included
Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$40,000 .00
CHARRO LODGE OUTPOST � Branding Rights (canopy wrap, banners, tables) . . . . . . . . . . . . $20,000 � Large Outfield Banner . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$10,000 � Branded Section Wristband . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Included � Scoreboard Commercial (season) - 30 sec ($10,000 value) . . Included � Ceremonial First Pitch ($7,500 value) . . . . . . . . . . . . . . . . . . . . . . Included � Premium Full Page Ad ($2,500 value) . . . . . . . . . . . . . . . . . . . . . . Included � Sidebar Short Web Banner Ad ($1,500 value) . . . . . . . . . . . . . . . Included
Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $30,000 .00
Scottsdale Charros 10533 E Lakeview Dr, Scottsdale, AZ 85258 (480) 990-2977 info@charros.com
Food Service Sponsors In the Charro Lodge
“Showcase your local restaurant in the Charro Lodge during spring training.”
CHARRO LODGE FOOD SERVICE � Provide 950+ bites of food for one game
� Half page ad in Spring Training Magazine
� Promo material distribution within the Charro Lodge
� Signage in the food service area of the Charro Lodge
Our VIP spectator venue is your prime audience of 350-600 baseball fans enjoying an all-inclusive spring training experience. Charro Lodge game days are limited, dates will be first-come, first-served. All food service sponsors must provide proper certification to Sports Service.
Scottsdale Charros 10533 E Lakeview Dr, Scottsdale, AZ 85258 (480) 990-2977 info@charros.com
Old Town Scottsdale Old Town SPonsorship Packages
“Spring training visitors frequently walk to Old Town Scottsdale’s local attractions.”
MVP PACKAGE � Full Page Color Ad . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $1,000
� Old Town Scottsdale section directory listing . . . . . . . . . . . . . Included
� Old Town Scottsdale section map pin . . . . . . . . . . . . . . . . . . . . . . Included
� One box of Spring Training Magazines . . . . . . . . . . . . . . . . . . . . Included
CY YOUNG PACKAGE � Half Page Color Ad . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $500
� Old Town Scottsdale section directory listing . . . . . . . . . . . . . Included
� Old Town Scottsdale section map pin . . . . . . . . . . . . . . . . . . . . . . Included
� One box of Spring Training Magazines . . . . . . . . . . . . . . . . . . . . Included
GOLD GLOVE PACKAGE � Quarter Page Color Ad . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $250
� Old Town Scottsdale section directory listing . . . . . . . . . . . . . Included
� Old Town Scottsdale section map pin . . . . . . . . . . . . . . . . . . . . . . Included
� One box of Spring Training Magazines . . . . . . . . . . . . . . . . . . . . Included
Packages exclusive to Old Town Scottsdale merchants (between Highland Ave to the north, Thomas Rd to the south, Miller Rd to the east, and 68th St to the west).
Scottsdale Charros 10533 E Lakeview Dr, Scottsdale, AZ 85258 (480) 990-2977 info@charros.com
Scottsdale Stadium Banner Advertising
“Deliver your message to the 200,000+ fans who will visit Scottsdale Stadium this spring training season!”
OUTFIELD BANNERS � 9' x 24' Lower Lodge Banner* . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$15,000
� 7' x 35' Outfield Banner* (1) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $12,000
� 8' x 14' Outfield Banner* . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$10,000
� 6' x 16' Outfield Banner (right field) . . . . . . . . . . . . . . . . . . . . . . . . . .$10,000
� 8' x 14' Outfield Banner (left field) . . . . . . . . . . . . . . . . . . . . . . . . . . . .$10,000
� 4' x 20' Outfield Wall Decal . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $7,750
� 4' x 14' Outfield Wall Decal . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$6,500
� 3' X 20' Field Line Banner . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$4,000
� 3' x 12' Line Banner . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$3,500
OTHER STADIUM BANNERS � 3' x 20' Concourse Banner . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$3,000
� 3' x 17' Stadium Seating Railing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$2,500
� 3' x 6' Portal Banner . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$2,500
All banner dimensions are approximate
VIRTUAL BANNER VIEWERFor locations and real time display of inventory, visit:
https://aerialsphere.com/charros/
Scottsdale Charros 10533 E Lakeview Dr, Scottsdale, AZ 85258 (480) 990-2977 info@charros.com
Scottsdale Stadium Game Day Marketing Opportunities
SCOREBOARD VIDEO ADVERTISING � Scoreboard Commercial (season) - 30 sec . . . . . . . . . . . . . . . . . . . .$10,000
� Scoreboard Commercial (season) - 15 sec . . . . . . . . . . . . . . . . . . . . .$5,000
CONCOURSE BOOTHS � Concourse Booth (season) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $7,500
� Concourse Booth (per game) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$750
ADDITIONAL OPPORTUNITIES � Charro Lodge Wristband Sponsor. . . . . . . . . . . . . . . . . . . . . . . . . . . .$10,000
� Stadium Exit Coupon Distribution (per game) . . . . . . . . . . . . . . . .$5,000
� Charro Lodge Exit Coupon Distribution (per game) . . . . . . . . . . . $500
� Charro Lodge Exit Coupon Distribution (season) . . . . . . . . . . . . .$2,500
� Charro Lodge Drink Punch Card Sponsor . . . . . . . . . . . . . . . . . . . .$5,000
� Scorecard Sponsorship . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$4,500
� Web Banner Packages . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $1,500–$6,500
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