25 facts about ambassador marketing

25 FACTS about AMBASSSADOR MARKETING

REFERRALTRUST

VALUEREACH

EMPLOYEES VARIOUS

Marketingland.com

90%

of consumers admit thattheir purchase decisionsare influenced byratings and reviews

Offers shared by trustedambassadors convert at

higher rate than offers sent by brands

4x - 10xBranderati

A recommendation from a trusted friend conveying a relevant message is

likely to trigger a purchase

up to 50x more

Branderati

Social Media Examiner

83% of consumers trust recommendations from people they know

33% of buyers trust the brand

whilst only

Nielsen Global Trust in Advertising

Deloitte, Forrester and Zuberance

20%

50%

Word of mouth is the primary factor in

purchasing decisionsof all

McKinseyMcKinsey

of consumers are influenced by their friends’ social media posts

81 % Referring customers refer on average

leads each

3.5

Journal of strategic marketing& Wharton School of Business

Journal of strategic marketing& Wharton School of Business

Referred leads convert

30% better leads than regular

Branderati

37 %Customers referred by other customers have a

higher retention rate

Wharton School of Business

16%

Referredleadshave a

life-time valuehigher

Brand messages are shared

24 times more frequentlywhen distributed by employees

MSL Group

Cisco

of employees’Twitter followersare new to a brand

further when shared by employees versus the same message share via the official channels of a brand

of reach fromtoday’s marketing campaigns comes from amplification through advocacy

Brand advocates create and curate more than twice as many

communications about brands as the average web user

Brand messages reached

561%

80%

MSL Group

Leads developed through employee social marketing convert

7 timesmore frequently than other leads

IBM

twitter.com/ambassifyfacebook.com/ambassifywww.ambassify.com slideshare.net/ambassifylinkedin.com/company/ambassify

Content shared by employees receives

8 timesmore engagement than content shared

through the brands channel

When it comes to community size

54% of ambassadorsagree that the smaller the community,

the greater the influence

Social Media Today

BranderatiR&G Technologies

Universityof Chicago

Non-cashincentivesare at boosting

performance than cashincentives

24%more effective

Branderati

of people choose to engage with brands because of their desire to join a community of brand fans

83 % are willing to

talk about a product / service,

yet only 27 % does it

because of a lack of tools

25 %

Brand ambassadors

reach 150 peoplein social media every time they advocate

for a product or service

10xmore

Employeeshave on average

social connectionsthan a brand does

Social Chorus

Business 2 Community

They spend at least

2 times as much as an average customer

BarnRaisers

5 timesmore valuable

than

Brandambassadorsare

average customers

BarnRaisers

till

92%