3 things about the big @conceptbin | blogs.gre.ac.uk/media...

3 Things About the Big Picture

Gauti Sigthorsson

University of Greenwich

@conceptbin | blogs.gre.ac.uk/media

The bigger picture of media use:

Large-scale survey data Medium/long term trends

Demographics + Infrastructure

"Next Generation"

Portability + Access through multiple devices

(OxIS 2011 Report, p. 6)

(OxIS 2011 Report, p. 6)

"Next Generation Users" (in the UK)

1/3 of the world is online (ca. 2.25 bil):

ITU, The World in 2011: ICT Facts & Figures

45% (ca. 1 bil) of internet users are under 25

ITU, The World in 2011: ICT Facts & Figures

And that's nothing compared to mobile...

ITU, The World in 2011

The "Next Generation" is worldwide

Source: UNESCO Information Society Observatory Newsletter no. 3 2011, p. 3

Interfaces

TV + laptop + mobile

Many, often simultaneous points of access:

Board + pad + tab

Mark Weiser, "The Computer for the 21st Century" (1991)

"The most profound technologies are those that disappear. They weave themselves into the fabric of everyday life until they are indistinguishable from it."

TV DisplayPrintRadio

Ye olde verticals (push-media)

TV DisplayPrintRadio

Platform-agnostic usage

Vision InstallationTextSound

Social usage

"Shareability"of content,

experiences,etc.

...and it's not just about

screens

Seeing SmellingTouchingHearing

Digital media are multi-sensory

Experiences

Embodied virtuality (Weiser, again)

The virtuality of computer-readable data is brought into the physical world.

Urban media journey

(...here's where the smell comes into play)

Screenshot: London Cyle Hire Live Android app.

Pocket data-capture

Screenshot: Google My Tracks for Android

Articulation of platforms

Infrastructure + data + mobile

Articulated together into media-experiences

Quick summary:

Demographics + InfrastructureThe "next generation" is portable, multiple, and global.

InterfacesAll businesses are now in the interactive media business. What is your user experience like?

ExperiencesThink journey, not platform.

The goods....Pew Internet & American Life OxIS (Oxford Internet Surveys) Ofcom reports (e.g., The Communications Market 2011) UNESCO, Communication & Information ITU ICT Statistics (International)