4. social media
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OMG-Thailand
Mapping the Future:
E-Marketing & Social Tools
Tiwa York
Director Platforms
Omnicom Media Group
Thailand Tourism Marketing 19 May 2011
OMG-Thailand
681,000,000 Registered
175,000,000 Registered
Source: Facebook.com & Twitter.com
Social
OMG-Thailand
4 Billion Mobile Phones 1.08 Billion Smart Phones 3.05 Billion SMS Enabled
Source: http://tag.microsoft.com/community/tag-blog-item/11-03-21/The_Growth_of_Mobile_Marketing_and_Tagging.aspx?category=industry
Mobile
OMG-Thailand
Source: http://tag.microsoft.com/community/tag-blog-item/11-03-21/The_Growth_of_Mobile_Marketing_and_Tagging.aspx?category=industry
OMG-Thailand
Source: http://tag.microsoft.com/community/tag-blog-item/11-03-21/The_Growth_of_Mobile_Marketing_and_Tagging.aspx?category=industry
OMG-Thailand
Source: http://tag.microsoft.com/community/tag-blog-item/11-03-21/The_Growth_of_Mobile_Marketing_and_Tagging.aspx?category=industry
OMG-Thailand
Source: http://tag.microsoft.com/community/tag-blog-item/11-03-21/The_Growth_of_Mobile_Marketing_and_Tagging.aspx?category=industry
OMG-Thailand
Source: http://tag.microsoft.com/community/tag-blog-item/11-03-21/The_Growth_of_Mobile_Marketing_and_Tagging.aspx?category=industry
OMG-Thailand
Source: http://tag.microsoft.com/community/tag-blog-item/11-03-21/The_Growth_of_Mobile_Marketing_and_Tagging.aspx?category=industry
OMG-Thailand
Source: http://tag.microsoft.com/community/tag-blog-item/11-03-21/The_Growth_of_Mobile_Marketing_and_Tagging.aspx?category=industry
OMG-Thailand
Source: http://tag.microsoft.com/community/tag-blog-item/11-03-21/The_Growth_of_Mobile_Marketing_and_Tagging.aspx?category=industry
OMG-Thailand
Social Commerce – The Buzz Word in 2010
Source: http://mediatransparent.com/wp-content/uploads/2010/12/Screen-shot-2010-12-21-at-12.54.46-PM.png
OMG-Thailand
Deal-of-the-Day Sales emerge in TH 2010
May
August
October
November
December
• Ensogo Launches in May
• Offer.us launches and disappears
• Sanook Coupon Launches in Aug
• Deal Didi Launches in Octoer
• TikTokThai launches in November
• Launches in December: • U2Deal • DealThailand • DoongChuayDai • BonBonDeals • Coucafe
• In Development:
• JaJoop • Dealsdee
OMG-Thailand
*
*Source: Hubspot – Twitter for marketing presentation http://www.slideshare.net/HubSpot/twitter-for-marketing-and-pr-webinar-presentation/
OMG-Thailand
*
*Source: Hubspot – Twitter for marketing presentation http://www.slideshare.net/HubSpot/twitter-for-marketing-and-pr-webinar-presentation/
OMG-Thailand
*
*Source: Hubspot – Twitter for marketing presentation http://www.slideshare.net/HubSpot/twitter-for-marketing-and-pr-webinar-presentation/
OMG-Thailand
Owned
Engaging the Audience
Website, Corporate Blog, Facebook Page,
Twitter Account, Youtube Channel,
Mobile App
P . O . E . M .
Earned
Blog Reviews, Comments, Forums, Ratings & Reviews, Facebook, Twitter,
Youtube, Flickr,
Getting Feedback
Paid
TV, Print, Radio, Billboard, Point of Sale,
Banners, Search, Facebook Social Ads
Engaging the Audience
OMG-Thailand
31
Search Compare Read review Transact
Awareness Early Consideration Consideration Purchase
Online Consumer Journey
OMG-Thailand
Is tripadvisor important?
TripAdvisor.com attracts over 35 million unique visitors a month – comScore May 2010
OMG-Thailand
Top 25 WW Destinations: #18 Koh Phi Phi Top 25 Asia Destination: #4 Koh Phi Phi Top 10 WW Relaxation: #10 Bandara Resort & Spa
OMG-Thailand
The Opportunities
Revealing
Strategic
Insights
Driving
Commerce
Retail
Integration
Product
Development
Community
Building
Leveraging
Influencers
Sourcing
Content
Amplifying
Awareness
Activating
Employees
OMG-Thailand
what consumers are saying
what the brand says
being involved
show and tell
Changing Perspective.
In order to realize the full potential of social media we need to
see the bigger picture and understand social’s role in achieving
business success.
digital tactic
strategic enabler
(to)
(from)
“
media strategies
consumer centric
business strategies
mass advertising
building relationships
a marketing tactic
learning initiatives
OMG-Thailand
Tiwa York Director Platforms
OmnicomMediaGroup nn
21st Floor, Amarin Plaza
500 Ploenchit Rd., Lumpini, Pathumwan
Bangkok 10330, Thailand T: +66 2 256 9890 - 2 Ext. 192
F: +66 2 256 9790
M: +66 81 770 5493
tiwa.york@omnicommediagroup.com
@tiwa
http://th.linkedin.com/in/tiwayork
m_t_y@hotmail.com
www.facebook.com/tiwa.york
tiwa_york
OMG-Thailand
PaidAwareness
TV, Print, Radio,
Billboard, Point of
Sale, Banners, Search,
Facebook Social Ads
Strangers
OwnedEngagement
Website, Corporate Blog, Facebook Page, Twitter Account,
Youtube Channel, Mobile App
Customers
EarnedFeedback
Blog Reviews, Comments, Forums, Ratings & Reviews, Facebook, Twitter, Youtube,
Flickr,
Fans
OMG-Thailand
PaidAwareness
TV, Print, Radio,
Billboard, Point of
Sale, Banners, Search,
Facebook Social Ads
Strangers
OwnedEngagement
Website, Corporate Blog, Facebook Page, Twitter Account,
Youtube Channel, Mobile App
Customers
EarnedFeedback
Blog Reviews, Comments, Forums, Ratings & Reviews, Facebook, Twitter, Youtube,
Flickr,
Fans
OMG-Thailand
Owned Engaging the Audience
Website, Corporate Blog, Facebook Page,
Twitter Account, Youtube Channel,
Mobile App
P . O . E . M .
Earned Blog Reviews,
Comments, Forums, Ratings & Reviews, Facebook, Twitter,
Youtube, Flickr,
Getting Feedback
Paid
TV, Print, Radio, Billboard, Point of Sale,
Banners, Search, Facebook Social Ads
Creating Awareness
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