apegroup social media friday 4
TRANSCRIPT
Final Wave in Strategy & Progress
APEGROUP SOCIAL MEDIA
Friday Meeting - 10 April 2015
4/4 Third Wave: Differentiation
#apeboat #apehackInsights
Event though links are pushed several times,
half of the traffic comes from the initial week.
Facebook drives more traffic than LinkedIn,
even for B2B events.
HIGHLIGHT THIS MONTH
Jonas fixar detta!
#apehack on Instagram
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30
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120
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5
03/04/1
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07/04/1
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09/04/1
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11/0
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15/0
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21/0
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25/0
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29/0
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01/05/
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03/05/
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07/05/
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09/05/
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11/0
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13/0
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15/0
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17/0
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19/0
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21/0
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31/0
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02/06/1
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04/06/1
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06/06/1
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08/06/1
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10/0
6/15
ApeboatFacebook CTR 7.3% (1,396 impressions. 103 click) Organic
Takeoff
Woot!?
Apeboat#apeboat was a trending topic in Sweden for a day!
ApehackFacebook CTR 1.8% (10,012 impressions. 180 click) Paid
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30
60
90
120
16/0
3/15
18/0
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20/0
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22/0
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24/0
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26/0
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28/0
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30/0
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01/04/1
5
03/04/1
5
05/04/1
5
07/04/1
5
09/04/1
5
11/0
4/15
13/0
4/15
15/0
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17/0
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19/0
4/15
21/0
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23/0
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25/0
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27/0
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29/0
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01/05/
15
03/05/
15
05/05/
15
07/05/
15
09/05/
15
11/0
5/15
13/0
5/15
15/0
5/15
17/0
5/15
19/0
5/15
21/0
5/15
23/0
5/15
25/0
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27/0
5/15
29/0
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31/0
5/15
02/06/1
5
04/06/1
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06/06/1
5
08/06/1
5
10/0
6/15
Mr 100% on Instagram
Additional channels3rd wave September 2015
The Best Agency in Sweden on Social Media
Community
Lead by example Celebrate culture Paying it forward
1st wave Jan 2015
Content2nd wave April 2015
Video Text Slides Newsletter Talks
ProgressApril & May
ChannelsTwitter Facebook LinkedIn
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Twitter Analytics
The Twitter Group
Nils Design
Wayne Business
Alek Tech
Joakim Business
Designer Wanted!
Twitter FollowersGoal: 5000
0
1250
2500
3750
5000
Nov Dec Jan Feb Mar Apr May
1000!
Goal
Twitter ImpressionsMonthly goal: 50,000
0
12500
25000
37500
50000
Nov Dec Jan Feb Mar Apr May
50%
Goal
Twitter MentionsMonthly goal: 100
0
25
50
75
100
Nov Dec Jan Feb Mar Apr May
Almost 50%
Goal
TwitterTop Posts April
Robin & WWDC Nils Bisnode
TwitterTop Posts May
Job Opening Apeboat (Alek & Nils) Apeboat (Tallroth)
Hootsuite!
Fredrik Design
Magnus Business
Anders Tech
Johanna Business
Pernilla Business
The Facebook Group
Marcus Design
Designer Wanted!
Developer Wanted!
Facebook LikesGoal: 2000
0
500
1000
1500
2000
Nov Dec Jan Feb Mar Apr May
Soon 500!
Goal
Facebook EngagementMonthly goal: 250
0
75
150
225
300
Nov Dec Jan Feb Mar Apr May
Goal
>50%
Facebook ReachMonthly goal: 2000/week
0
500
1000
1500
2000
Nov Dec Jan Feb Mar Apr May
Goal
Almost!
FacebookTop Posts
People with many friends Nils (923). Fredrik (1074)
Apeboat
Facebook ComparisonStill 12th…
The LinkedIn Group
Johanna Business
Lotta Business
Nils Design
Petter Design
LinkedIn ComparisonNothing has changed…
Linked InTop Posts
Impressions Engagement
Graffman Apeboat
LinkedIn FollowersGoal: 2000
0
500
1000
1500
2000
Nov Dec Jan Feb Mar Apr May
Slowly…
Goal
ContentMedium Slideshare Youtube Newsletter Website
12
Behind the Screens20 followers. 5 posts. 1 author (+3 soon)
2 drafts… 2 posts over 20K!
Learning to code!
Ola Laurin is writing about Internet of Things. Petter Karlsson is writing about Jetpak Conversion and Värdenätverkens Sönderfall
Slideshare10 followers. 7 slides.
Youtube24 followers. 3 videos.
2 months ago. 71 views.
1265 recipients. 0 newsletter sent.
Newsletter:
The Ape Letter initiative is
postponed until after the
vacations!
The Ape WebA team of 4 with very limited budget and time.
SPRINT 1: “Sell Me This Pen”
SPRINT 2: “Employee Handbook”
SPRINT 3: “Social Layer”
Focus: New Business
We try to tell a coherent story
about us, explain what we do and
align the company behind one
brand.
April - June
Focus: New / Future Employees
A public survival guide for your
first day at Apegroup, where we
explain our values, our perks and
our culture.
September - October
Focus: Existing Clients
Replacing news with Facebook
posts, favourite songs from
Spotify, photos with Instagram,
etc etc.
November - December
Klout
CultureThe third and final wave of Social Media strategy
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CultureThe third wave focuses on showing the personality of the apes. The things we live
for. If the first wave is all about getting the word out, and the second wave is
about having something to say. The third wave is the least important one, but the
most fun. Like a stupid side project, that can get legs and run.
THIRD WAVE
1. Skill Specific ChannelsChannels only for Developers or Designers.
2. Mini WebsitesThe hallmark of our position as tough leaders. This can be case studies, future trend
reports or sites for proof of concepts.
3. PodcastsWeekly, Bi-weekly, Monthly radio show on various subjects, concerning the Apegroup
doimain. Daniel Dahlqvist is a great engineer & producer. All we need is a microphone and a studio and we are good to go.
Marcus & Nils Httpsters on iTunes
Daniel Sound
A tech podcast should be easy to
get started.
Periscope?
4. Additional ChannelsIf you have an idea, you can do whatever you want.
Appel & Tom Spotify
Runkeeper?Instagram? Ello?
“Don’t worry about failure, you only have to be right
once”
ANDERS GRAFFMAN
“If you don’t build your dream, someone will hire
you to build theirs”
ANDERS GRAFFMAN
“Content is king”
ANDERS GRAFFMAN
Mingle
Action Plan
First Wave - Channels Second Wave - Content
Feb March April JuneMay
Web 1.0 - Build
Ape BoatWebbdagarna
Hack Days Eva Hamilton Guldapan Apehack
Blog - Behind the scenes (Web and Process)
Social
WWW
EVENT
PR
BLOG
Third Wave - Added presence
#apehack #apehack
Merci! /The Social Media Gurus