4 website engagement tactics

H O W T O C R E AT E W E B S I T E E N G A G E M E N T

@ M A D A D S M E D I A

H A S Y O U R W E B S I T E ’ S D E S I G N R U N A W AY F R O M Y O U ?

H A S Y O U R W E B S I T E ’ S D E S I G N R U N A W AY F R O M Y O U ?

I F S O … T H E N C O N S I D E R A F E W TA C T I C S .

W E B S I T E TA C T I C 1 : C R E AT E A S T R AT E G I C D E S I G N .

W E B S I T E TA C T I C 1 : C R E AT E A S T R AT E G I C D E S I G N .

DON ’T LET IMPORTANT INFORMAT ION ABOUT YOUR PRODUCT OR SERV ICE SL I P THROUGH THE CRACKS OF YOUR POORLY DES IGNED WEBS ITE . DON ’T H IDE WHAT

YOU WANT YOUR CUSTOMER TO SEE . MAKE I T STAND OUT AND WHERE YOU

KNOW V I S ITORS W ILL NOT ICE I T !

Website Tactic 2: Make certain information prominent.

Website Tactic 2: Make certain information prominent.

ONE TACTIC IS TO PLACE KEY INFORMATION ABOVE THE FOLD- ALSO KNOWN AS THE AREA WHERE A VISITOR DOESN’T NEED TO SCROLL DOWN TO SEE SOMETHING ON A PAGE. TRY MAKING HEADLINES

LARGE OR BOLD IN ORDER TO PULL READERS IN SO THAT THEY ARE FORCED TO NOTICE KEY PRODUCT OR

BRAND INFORMATION BASED ON THE WEBSITE ’S DESIGN.

W E B S I T E TA C T I C 3 : F O C U S O N M E A S U R I N G T H E L E V E L O F A U D I E N C E E N G A G E M E N T.

W E B S I T E TA C T I C 3 : F O C U S O N M E A S U R I N G T H E L E V E L O F A U D I E N C E E N G A G E M E N T.

C O N S I D E R U S I N G T O O L S L I K E Q U A L A R O O S U R V E Y S , C L I C K TA L E A N D C R A Z Y E G G I N O R D E R T O T R A C K V I S I T O R E N G A G E M E N T. Y O U C O U L D A L S O U S E H O T J A R W H I C H I S A N A L L I N O N E T O O L T O H E L P

Y O U E N G A G E B E T T E R W I T H C U S T O M E R S A S W E L L A S K E E P T R A C K O F T H I S E N G A G E M E N T.

Website Tactic 4: Take advantage of social media.

Website Tactic 4: Take advantage of social media.

L E A D C U S T O M E R S T O T H E C O M PA N Y W E B S I T E B Y L I N K I N G T O T H E S I T E A C R O S S Y O U R S O C I A L M E D I A C H A N N E L S . D O N ’ T

U N D E R E S T I M AT E T H E P O W E R O F C O N N E C T I N G Y O U R W E B S I T E S A N D P R O F I L E S T O E A C H O T H E R I N O R D E R T O P R O M O T E A S M U C H

A S P O S S I B L E .