5 february 2019 worldwide digital enabler for brands
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Giglio Group S.p.A. �2
Giglio Group is marketplaces' marketplace:the unique point of reference for luxury fashion brands
who are looking for an all-round, integrated, turn-key serviceas well as a privileged and unlimited access to the e-commerce world on a global scale
Giglio Group S.p.A. �3
THE ONLY PLAYER WORLDWIDE TO IMPLEMENT A GLOBAL PLATFORM FOR FASHIONConsolidated leadership as firs Italian e-commerce company, thanks to the integrationwith main global platforms and the access to China's digital market
Evolution of the media area aimed at maintaining only those activities instrumental to the promotion of e-commerce sales, especially in China, where Giglio Group is the only operator in the whole world authorised to broadcast on China's main TV network
E-COMMERCE, T-COMMERCE & MARKETPLACE
ENTERING CHINESE DIGITAL MARKET
OPTIMIZATION PROCESS FOR MEDIA SECTOR
46 Fashion Brands
78 Global Platforms
3m B2B Users
24h Customer Support
3 Logistical Hubs
Cooperation Agreement
Giglio Group S.p.A. �4
FULL DIGITAL INTEGRATION TO LEAD THE MARKETThe only Digital Company allowing brans to access at the same time to all marketplaces worldwide(Amazon, Yoox, Zalando, JD.com, etc.) through a unique proprietary interface developed by Giglio Group
01
Complete outsourced management of brand’se-commerce(e-commerce monobrandand marketplace)
02Reference digital partnerfor luxury fashion brands
Integration betweene-commerce and media through the innovativeT-Commerce («See it Buy it»)
03
Widespread presence on the huge Chinese e-commerce market through main online distribution channels
04
FASHION BRAND
DIGITAL CONSUMER
Giglio Group S.p.A. �5
VERTICAL PARTNER FOR DIGITAL PROMOTION TO LEAD THE BRAND MARKET ON A GLOBAL SCALEOnline sales enabler for the brand on its monobrand e-commerce website and on all global marketplaceswith a complete service offer: distribution, management, logistics and products' marketing.
MONOBRAND E-COMMERCE
LUXURYFASHIONBRAND
Orders received from monobrand e-commerce marketplaces/websites go directly to Giglio Group's logistic hub
ACQUISITION OF NEW CLIENT E-COMMERCE
MANAGEMENTORDER RECEPTION
Giglio Group centralizes the stock in one platform,allowing companies to be present in all marketplaces worldwide avoiding inefficiencies due to stock fragmentation
LOGISTICS MANAGEMENT Delivery of the product
to the final consumer and simultaneous invoicing on behalf of Giglio Group
DELIVERY AND INVOICING
MARKETPLACE
All of this is possible because Giglio Group is the only operator worldwide with a digital integration in all marketplace of the world, including China
Giglio Group S.p.A. �6
EXTRAORDINARY POTENTIAL OF LUXURY GOODS MARKETThe strategic focus on luxury brands and e-commerce platforms ensures Giglio Group to position itselfas the ideal partner for all those operators who wish to benefit from significant growth trends expected for the market
"In 2023, the importance of physical shops will continue decreasing up to 75% because of the incessant development of online shops,which will reach 25%"
2009 2017 20232012 2015
153
212
251
262
Personal Luxury Global Market
% Online Luxury2%
3%
7%
9%
25%
Personal Luxury Global Market (bln of €)75%
Bain & Company
Giglio Group S.p.A. �7
DIRECT ACCESS TO THE BIGGEST GLOBAL DIGITAL MARKET: CHINAGiglio Group plays a key role to allow preferential access to the biggest digital showcase in the world,acting as unique growth and visibility accelerator for all fashion luxury brands
"Starting from 2018, China's online luxury market will exceed USA and Europe aggregate share"
Statista
2017 2019 2021
€ 285
€ 228
€ 159
€ 237
€ 203
€ 167
Online Luxury Market (bln of €)
Giglio Group S.p.A. �8
DISTINCTIVE AND NON-REPLICABLE COMPETITIVE ADVANTAGEThe underlying elements of the non-replicable positioning of Giglio Group representa relevant and insurmountable barrier in the medium term for potential competitors
"The only company in the world licensedto broadcast on China's state TV"
"Non-replicable experience and capabilityto accelerate clients' business through the integration of IT systems with Chinese e-commerce platforms"
A. Giglio
POSITIONING• Luxury positioning• High transaction value per brand • Double-digit growth
BUSINESS MODEL• Integrated services | Vertical offer• Connection between brand and
marketplace• Luxury approach
TECHNOLOGY• Innovative• Proprietary• Flexible• Plug-and-play compatibility
PENETRATION IN CHINA• Widespread presence• Creation of brand-awareness• Only licensed operator
KNOW-HOW• Industry know-how• Product know-how• Trust relationship• Marketplace project
PEOPLE• High expertise • Specific skills • Tailor-made offer• Internal engineering team
Giglio Group S.p.A. �9
MARKET-MAKER IN THE INTERNATIONAL E-COMMERCE SCENEGiglio Group is the only operator in the international e-commerce scene offering fashion luxury brandsthe chance to operate on all 5 major online distribution channels for fashion
OWN MARKET MONOBRAND E-STOREE.g.: maxmara.com
SOCIALSale through WeChat, Facebook, etc.
T-COMMERCESee it Buy it
MARKETPLACEAmazon, Zalando, etc.
Giglio Group S.p.A. �10
GAINING MOMENTUMThe combined effect of the expected growth of brands portfolio and of partnerships with global markets puts Giglio Group in the ideal position to exploit its successful path
2018 NEXT 5 YEARS
>45 Brands in the portfolio
>5 % Market Reach
Marketplace
4% Influence in China
>65 Brands in the portfolio
5% Influence in China
>85 Brands in the portfolio
15% Influence in China
>100 Brands in the portfolio
>50 % Market Reach
Marketplace
30% Influence in China
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