5 key elements in visual storytelling for medical tourism companies - placid solutions

For Medical Tourism

Companies

THE POWER OF VISUAL STORY TELLING

WHEN TELLING A VISUAL STORY5 KEY ELEMENTS

REALISM

SENSATION

CHARACTER

CONTEXT

EMOTION

REALISM

REALISMShow REAL actions, show real PEOPLE

• Use visuals that reflect your audience’s

desired life.

REALISM

• Let them see something they want to achieve, something representative for them and their lives

in REAL images.

REALISM

• Through these images, your AUDIENCE

will picture their idealized daily life.

REALISM

• Then, a connection with your brand will

be created.

REALISM

REALISM EXAMPLES

For Fertility Treatment

REALISM EXAMPLES

A couple with a positive pregnancy test

REALISM EXAMPLES

A couple hugging their new born child

REALISM EXAMPLES

A dad and his daughter in their bed having fun

REALISM EXAMPLES

A Family taking a selfie in the park

REALISMCreate a connection with your audience making use of:

• Real people (or people who seem real)

• Real actions (moments in life)

• Visuals related to the medical treatment.

SENSATION

SENSATIONAwake all sensations at once

SENSATION

Sensation talks about using visuals with:

• Brightness

• Luminosity

• Positivity

• COLOR

• Contrast

• Naturalness

SENSATION

Then your visuals will send a

Powerful Message

to your Audience

SENSATION EXAMPLES

For Fertility

Treatment

SENSATION EXAMPLES

A COLORFUL photo of a child with her mom in the park

SENSATION EXAMPLES

A bright & natural photo with a dad and his baby

SENSATION EXAMPLES

A CONTRASTING & natural photo of father and son learning to swim

SENSATION• To provoke SENSATIONS include powerful visuals that

make your audience feel one moment in time.

• Pictures that catch their attention with a single view

CHARACTER

CHARACTERShow powerful role models,

show people a story they want to be in

CHARACTER• Create a character your audience

can feel related to.

CHARACTER• Identify & Use the role models your

audience wants to become.

CHARACTER• Make use of real people with real lives in

common modern life situations.

or

CHARACTER• Use popular stereotypes already created:

The Great Mom

& Strong business women

The Hard Worker,

& Emotional Dad

And so on…

CHARACTER EXAMPLES

For Fertility Treatment

CHARACTER EXAMPLES

A photo of a mom (pregnant woman) working

CHARACTER EXAMPLES

A mom playing with her daughter in the park

CHARACTER EXAMPLES

A dad who fell asleep with his son

CHARACTER EXAMPLES

Photo of an expecting mother sleeping comfortable in her couch

CHARACTER• Use visuals with a character (role model),

people can make a connection with.

CONTEXT

CONTEXTShow life, show moments in time

CONTEXT• Make your audience see that their life

exists where and when they are

CONTEXT• Show diversity, different time & places

linked to each other

CONTEXT• Use visuals with stories easy to understand

and recognize in your audience’s

daily life

CONTEXT EXAMPLES

For Fertility Treatment

CONTEXT EXAMPLES

Dad & son playing in the pool

CONTEXT EXAMPLES

Dad & daughter taking a look to a flower in their house’s backyard

CONTEXT EXAMPLES

A happy gay couple expecting their first child

CONTEXT EXAMPLES

A mom with her daughter, playing in the park; they fell down, but are laughing

CONTEXT• Use visuals that represent this new era,

with modern people in a changing world.

EMOTION

EMOTIONCreate an emotional connection

Help people decide

EMOTION• Emotion must be shown in all previous steps

• Emotion must be shown in all previous steps

• But why is it so important?

EMOTION

• It’s all about the Amygdala

EMOTION

• One of our Amygdala’s primary roles is to process emotions

and emotional reactions

EMOTION

• But also…

EMOTION

• Processing memory & interfere in the

decision-making

EMOTION

• So… Once our amygdala is activated,

our emotional side is awaken

EMOTION

• And we are capable of deciding

EMOTION

• And we are capable of deciding,

• It’s all based on our emotions

EMOTION

• To generate emotions… Use Visuals that:

EMOTION

• Embrace life

• Be positive yet real

• Awake tenderness, affection, love, with a single image

EMOTION

EMOTION EXAMPLES

For Fertility Treatment

EMOTION EXAMPLES

A child kissing his mom’s belly

EMOTION EXAMPLES

A father kissing his baby

EMOTION EXAMPLES

A gay couple with their daughter on the beach

EMOTION EXAMPLES

A family on a weekend picnic

AND SO ON...…

• Daily life (real) moments, that are familiar

to your audience, will make people feel

empathy and connect with your brand.

EMOTION

EMOTION

Help people decide

With you will

CONTACT USPhone : +1.303.500.3821

Email: info@placidway.com

www.PlacidSolutions.com

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