5 must haves for developing corporate social media strategy

5 Must Haves for Developing Corporate Social Strategy

Bob Hazlett

OneHalfAmazing.comSaturday, March 7, 2009

Let’s C(h)at

About me / Answering tough questions

5 must have strategies / Hug it outSaturday, March 7, 2009

Before strategy, answer some questions

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Know thy audience

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What’s your

story?

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Prepare for negativity

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Measure Success

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Whose job is it?

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Strategy ¬ Tactics

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1

Must know where you’re going

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2

Must engage in conversation

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3

Must monitor your brand

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4Must filter the

noise

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5

Must optimize offline and online

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Wow, that was a lot!

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• Hard Questions

• Map

• Engage

• Monitor

• Filter

• Optimize

Cheat Sheet

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Let’s Chat

Do you currently have a social strategy?

What speed bumps are/got in your way?

What did you learn?

How are you moving (planning) forward?

Saturday, March 7, 2009