5 viral video principles: how to make a viral video

Going

VIRAL on YouTube

@STEVEPYOUNG

Photo source: M31

VIDEO WORKS!

87% of online marketers use video content.

- OUTBRAIN, 2012

217,000,000 VIEWS ON YOUTUBE

250,000 VISITS FROM YOUTUBE

THOUSANDS OF NEW SIGNUPS

Our five

VIRAL video principles

72 hours of video are uploaded to YouTube every minute.

- YOUTUBE, 2012

http://www.youtube.com/watch?v=2aa8os53_Ac

A viral video is a video that moves your tribe.

1

HIGH-QUALITY video production

9 out of the top 10 viral videos on YouTube in 2012 were professionally created.

- MASHABLE

2

PERFORMER Think like a street

PRODUCT SHOTS No #!@&ing

Photo source: Jokin BCN

1/3 OF AD IS THE KISS

Source: Mashable

• 45% INCREASE IN HOSTING SALES

• 40% INCREASE IN DOT-COM SALES

• 35% INCREASE IN NEW MOBILE CUSTOMERS

•10,000 NEW CUSTOMERS

GO DADDY RESULTS

3

UNFORGETTABLE Be

Don’t be afraid to be

DIFFERENT Photo source: Mags_cat

“Safe is risky.” - SETH GODIN

http://www.youtube.com/user/DollarShaveClub?v=ZUG9qYTJMsI

GILLETTE DOLLAR SHAVE CLUB

CELEBRITY SPOKESMAN CEO IS THE SPOKESMAN

vs

“BRAUN-ENGINEERED” “F**KING GREAT”

5,070 VIEWS ON YOUTUBE 9,473,050 VIEWS ON YOUTUBE

*YouTube views as of 2/27/2013

4

HUMAN REAL Be real like

5

PROMOTE like a Kardashian

WHO WILL WATCH?

Photo source: Thomas Hawk

Photo source: larskflem

EMAIL JOURNALISTS PERSONALLY 1 WEEK BEFORE

AIM FOR COVERAGE ON 2-3 SITES

EMAIL Find anyone’s

http://www.rapportive.com

1 2 3

PERFORMER Think like a street

PRODUCED Professionally

UNFORGETTABLE Be

4

HUMAN Be

5

PROMOTE Don’t forget to

EepyBird

INSPIRED BY

Mark Malkoff

Kevin Allocca

Created over 50,000 videos & photos

STEVE YOUNG DIRECTOR OF PRODUCT MARKETING TWITTER: @STEVEPYOUNG EMAIL: STEVE.YOUNG@SMARTSHOOT.COM WEBSITE: WWW.SMARTSHOOT.COM

Thank you