87 cool things
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Advertising Week 2009
87 cool things, even a few from us
Advertising Week 2009
Google Creative LabDoes not sell anything. Is comprised of creative people. Likes idea people and tech people and those who are both. Should not really be giving speeches.
Advertising Week 2009
Today's list of stuff.1. stuff we like
2. stuff that's probably worth knowing about 3. stuff we made
Three Ways of Thinking of Google
Advertising Week 2009
1. when you are creating experiences2. when you want people to go experience those experiences
3. when you are thinking of both simultaneously (recommended)
Launch: Mar '09
Uses: YouTube (just cool)
url: thru you
future = glorious mess!why? the cost of experimentation is approaching zero.
Advertising Week 2009
"API"API = All-Powerful-Imaginatorium(not really. API = application programming interface)
Advertising Week 2009
Screen shot fromChuraumi-HakkenAquarium site(using the YT API).It is down now - but while it was up we were spellbound.
Launch: Jun '09
yooouuutuuubeTake something cool and make it insanely cool
Advertising Week 2009
Launch: May '09
Uses: YouTube API
url: original Alice
[click to play video]
Advertising Week 2009
that's not coolCool user-focused teen site powered by YouTube (without anyone knowing)
Launch: Jan '09
Uses: YouTube API
url: thatsnotcool
karaoketubeUsing youtube API and lyrics databases to create on-the-fly karaoke
Advertising Week 2009
Launch: Nov '08
Uses: YouTube API[now in disrepair]
url: karaoketube
sprintIntegrated top-to-bottom campaign with UGC
Advertising Week 2009
Launch: Dec '08
Uses: YouTube API,
url: clock demo now campaign
animotoAnimoto lets users generateand post videos of their photos
Advertising Week 2009
Launch: Dec '08
Uses: YouTube API
url: animoto
Advertising Week 2009
citizen reporting& iran The citizen is the
spokesperson
Launch: Jun '09
Uses: YouTube
url: Reporter Center
bylaurenlukeA passion for make-up and a webcam
Advertising Week 2009
Joined: Jun '07
Uses: YouTube
url: BBC feature bylaurenluke on youtube
nike five Maximizing all the assets, out-takes, making-of's, edits and phone-cams ^^ Rooney gets nutmegged
by a kid
Advertising Week 2009
Launch: Feb '09
Uses: YouTube (just cool)
url: nike football
webbysThe Webbys create a homepage with all the content from the 2009 awards.
Advertising Week 2009
Launch: Jun '09
Uses: YT Flash gadget
url: Webbys '09
Advertising Week 2009
HP or YT?Make YouTube your own...A complex and highly engaging online video contest from HP with online editing tools
Launch: Aug '09
Uses: Giant YouTube Contest Gadget
url: you on you
Advertising Week 2009
cavalcadeYouTube channel where users dub Seth McFarlane cartoons. Definitely funnier.
Launch: Sep '08
Uses: YouTube Contest
url: cavalcade
nintendoWarioland : A 2008 YT channel takeover that brought the house down
Advertising Week 2009
Launch: Sep '08
Uses: YT Flash gadget
url: warioland on YT
"Annotations"Make your entire website out of videos on YouTube. Cool.
Advertising Week 2009
Launch: May '09
Uses: YT annotations
url: booneoakley.com
where's Dexter?Involve your viewers... & find Dexter
Advertising Week 2009
Launch: Sep '09
Uses: YT annotations
url: where's dexter?
yt street fighterClassic use of annotations to create games
Advertising Week 2009
Launch: Jan '09
Uses: YT annotations
url: StreetFighter BBoy Joker
interactive parkour
Choose your route and moves for the free-running, roof-climbing crazy people
Advertising Week 2009
Launch: Aug '09
Uses: YT annotations
url: Livewire
mosaicA music video made of thousands of stills from classic YT videos - each still is annotated so you can click to watchthe older videos
Advertising Week 2009
Launch: Apr '09
Uses: YT annotations
url: Mosaic
sourA music video made only using fans of the bands and (believe it or not) shot entirely on webcams
Advertising Week 2009
Launch: Jul '09
Uses: YouTube(just cool)
url: Sour
yousuckatphotoshopCos we still love it
Advertising Week 2009
Launch: Jan '08
Uses: YouTube (just cool)
url: Yousuckatphotoshop
inBflatUser generated content turned intouser-generated composition tool
Advertising Week 2009
Launch: May '09
Uses: YouTube (really cool)
url: inBflat.net
Advertising Week 2009
handdrawn A beautiful stop-motion portfolio playing with digital identity and object. [classic]
Launch: Aug '08
Uses: YouTube (just cool)
url: evelien lohbeck
YT : Jun '09 TV : Aug '09
Advertising Week 2009
postit creative
Advertising Week 2009
photo creative
YT : Apr '09 TV : Sep '09
Advertising Week 2009
shadow creative
YT : Aug '07 TV : Aug '09
we are here...
Launch: n/a
Uses: Maps API
url: microtyp.org blaubo.com Stas Kulesh
Advertising Week 2009
portfolio mapsdesigners create portfolios using maps
Advertising Week 2009
scribblemapsMake a map into a sketch pad
Launch: May '09
Uses: Maps API
url: scribblemaps
Advertising Week 2009
zapposLet people watch other people buy stuffand then link it through to the store...
Launch: Apr '09
Uses: Maps API
url: zappos
nation of goBF Goodrich building driver communitiesaround maps using geo-tagged mobile tools
Advertising Week 2009
Launch: Sep '09
Uses: Maps API, MyMaps YouTube
url: nation of go
Advertising Week 2009
mapmyrunMap your run before you start, share, and see how far you want to go
Launch: Nov '08
Uses: Maps API
url: mapmyrun
Advertising Week 2009
my tracksMap your run or ride after you've finished and get statistics
Launch: Aug '09
Uses: Android;Maps API
url: my tracks
Advertising Week 2009
tate art mapBritish public document the national art treasures for Tate on a map mash-up
Launch: Jul '09
Uses: Maps API
url: artmap
MonopolyPlay monopoly world-wide
Advertising Week 2009
Launch: Sep '09
Uses: Maps API, SketchUp API
url: monopolycitystreets
TM
Advertising Week 2009
ohio is a pianoMakes all the counties of Ohio state into piano keys and let people play tunes (randomly or by data set)
Launch: Jul '09
Uses: Maps API; Flash
url: ohio is a piano
Advertising Week 2009
hong kong pixel mapspixel maps of Hong Kong built into Google maps API
Launch: Jun '09
Uses: Maps API(just cool)
url: pixel maps
Advertising Week 2009
Race around the (Google) Earth with old school computer game controls < > ^ v
real world racer
Launch: Nov '08
Uses: Maps API(just a game)
url: realworldracer
Advertising Week 2009
uniqlo fashion mapFollow a jacket across the map as it is modeled by 1000 Tokyo residents each with their own style.
Launch: May '09
Uses: Maps API
url: uniqlo
Advertising Week 2009
WoW mapThe World of Warcraft in Google Maps
Launch: Mar '09
Uses: Maps API
url: WoW map
[deep breath...]
Advertising Week 2009
make historyCreate a virtual memorial to 9/11 using Street View imagery and layers of digital storytelling.
Launch: Sep '09
Uses: Maps API, Street View
url: makehistory
Advertising Week 2009
DIY streetviewWhy wait for the StreetView tricycles?Create your own authentic experience.
Launch: May '09
Uses: Sticky Tape
url: Office Streetview
Advertising Week 2009
url: environmentalprojection
interactive projection
Affect the space between message and recipient in a highly personal way.
Advertising Week 2009
buildingprojectioncool building projections
Feb '09Apr '09Aug '09
Advertising Week 2009
goollery.orgA collection of Google-related projects from around the world
Launch: Sep '09
url: goollery.org
Advertising Week 2009
daytumGive people new tools to track and monitor their lives and ways to share. Watch that data change the world
Launch: Sep '08
url: daytum
Advertising Week 2009
stweetMashup geo-coded mobile tweets with StreetView or Maps so that you can see where other people are twittering from
Uses: Streetview API; Maps API; Twitter API
url: stweet twittervision
Advertising Week 2009
go ogleMathematical composites based on Google image search.
Uses: Image Search
url: meggangould.net
Advertising Week 2009
montage mashupUse image search API to generate art & wallpaper
Uses: Image Search APIurl: montage-a-google
Advertising Week 2009
we tell storiesBooks are books until you start thinking of them differently – here books are journeys.
Launch: Oct '08
Uses: Maps API
url: we tell stories
Advertising Week 2009
wordle.net
source: Obama's Inaugural Addressurl: wordle.net
augmented reality 101US Postal and the Augmented Reality toolto tell you if your parcel is big enough.
Advertising Week 2009
Launch: Jun '09
url: AR for USPS
cooler ARMobilizy (Wikitude)Winner of the Android Developer Challenge
Advertising Week 2009
Launch: Aug '08
Uses: Android
url: mobilizy
Advertising Week 2009
sky mapCelestial knowledge tool on your phone
Launch: Jun '09
Uses: Android; Maps
url: sky map
Advertising Week 2009
touchable holographyGeek out moment.
Launch: Aug '08
url: siggraph09pdf: abstract
Advertising Week 2009
waveYes, it's a 1 hour and 20 minute software demo.And yes, you should watch it.
Launch: Jun '08
url: wave
Advertising Week 2009
android
android.
it's open source. anybody can use it.
sound familiar?
Advertising Week 2009
your crystal ballSearch = interest. What interests people? When? Where? Really? Find out.
insights for searchgoogle trendsdomestic trendsSbKT YouTube InsightsBlogsearchGoogle Analytics
Advertising Week 2009
voice searchwhat happens when you don't have to type any more?
Advertising Week 2009
translatewhat happens when language barriers fall?
url: translate.google.com gmail translate
Advertising Week 2009
fast flip
Business WeekNY Times
letting news sitesbe read likenews papers
Advertising Week 2009
app engineHosting web apps is for dummies
your location
Advertising Week 2009
You are here.....so why don't you.....
we made this...
Advertising Week 2009
favorite places
url: Favorite Places Mobile
Collect the favorite places of notable people around the world and make it mobile... Charles Veley? Yo-Yo Ma?
chrome experimentsMarket to your strengths.Chrome is fast, so we proved it.
launched: Mar '09
uses: chrome & javascript
url: homepage gravity talk browser balls twitch sphere chromedrones wavy
Advertising Week 2009
radiohead Find someone great and do something completely original with them (...like giving away their IP)
Advertising Week 2009
Launch: Jul '08
url: code home user videos
symphonyAllowed musicians worldwide to audition for an international orchestra
Advertising Week 2009
Launch: Apr '09
Uses: YouTube
url: Home Page Mash-up Video Summary Video UGC Video The concert
symphonyBe ready to fail...
Advertising Week 2009
[4hrs before event]
symphony. fail?
Advertising Week 2009
[4hrs before event]
symphony. triumph!
Advertising Week 2009
[event]
Advertising Week 2009
gmail stickers
bit.ly/87coolthings
(yes it's the whole presentation...)
(...until we speak to legal)
thanks... questions?
mailto:creativesandbox@google.com
Advertising Week 2009
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