a2 lesson recap
Post on 30-Oct-2014
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Promotion (Marketing)
•Music videos often promote the artist/band as they are performing or interpreting a song
•It increases demand •It makes the product different•Show the product to consumers and others (Advertising)
Entertainment
•They usually interest/amuse the audience as it is shown and promoted in different ways in the media; even through social networking
Publicity
Publicity
• Music videos may be popular as the intended target audience is attracted to it
• I kind of controls the public’s understanding of what they are watching as they can relate lyrics to what they are observing
Fan-base/Fandom
• It relatively creates a subculture of fans that share common interests for a certain artist, band, or even type of music
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