aardvark records

Presentation on an UK Independent Record LabelBy: Julie Dang

AARDVARK RECORDS

CONTENTS

• Introduction

• Introduction• Type of music produce

• Introduction• Type of music produce• Artists

• Introduction• Type of music produce• Artists• Audience

• Introduction• Type of music produce• Artists• Audience• Music produce method

• Introduction• Type of music produce• Artists• Audience• Music produce method• Promote & Distribute music method

• Introduction• Type of music produce• Artists• Audience• Music produce method• Promote & Distribute music method• The company’s customers

INTRODUCTION

- FOUNDED BY ANDREW REEVE AND ALEX DI SAVOIA IN 2001.

- FOUNDED BY ANDREW REEVE AND ALEX DI SAVOIA IN 2001 .

- HEADQUARTER: CORNWALL, ENGLAND.

- F OU N D ED B Y AN D R E W R EE VE A N D AL E X D I SAVO I A I N 2 0 0 1 .

- H EA D QU ART ER : C OR N WAL L , EN GL AN D .

- I S A FA I R T R AD E R EC OR D L AB EL AN D M U SI C PU BL I SH E R .

- F O U NDE D B Y A NDR E W RE E V E A N D A L E X D I S AV O I A I N 2 0 0 1 .

- HE A DQ UA RT E R: CO RNWA L L , E N G L A N D.

- I S A FA I R T R A DE RE CO RD L A B E L A ND MUS I C P UB L I S HE R .

T H I S G O E S B E Y O ND E NS URI NG T HE A RT I S T S R E CE I V E A H I G HE R T H A N I NDU S T R Y AV E R A G E R O YA LT Y S P L I T. ( I T A L S O ME A NS E X P E N S E S A RE HA NDL E D RE S P O NS I B LY A ND A RE K E P T TO A R E A S O NA B L E L E V E L ) .

- FOUNDED BY ANDREW REEVE AND ALEX DI SAVOIA IN 2001 .

- HEADQUARTER: CORNWALL, ENGLAND.

- IS A FAIR TRADE RECORD LABEL AND MUSIC PUBLISHER.

THIS GOES BEYOND ENSURING THE ARTISTS RECEIVE A HIGHER THAN INDUSTRY AVERAGE ROYALTY SPLIT. ( IT ALSO MEANS EXPENSES ARE HANDLED RESPONSIBLY AND ARE KEPT TO A REASONABLE LEVEL) .

- IS A GREEN LABEL.

- F OUNDED BY ANDREW REEVE AND AL EX DI SAVOIA IN 20 01 .

- HEADQUART ER: CORNWAL L , ENGL AND.

- IS A FAIR T RADE RECORD LABEL AND MUSIC PUBL ISHER.

T HIS GOES BEYOND ENSURING T HE ART IST S RECEIVE A HIGHER T HAN INDUST RY AVERAGE ROYALTY SPL IT. ( IT ALSO MEANS EXPENSES ARE HANDLED RESPONSIBLY AND ARE KEPT TO A REASONABLE L EVEL ) .

- IS A GREEN LABEL .

PODUCE ENVIRONMENT F RIENDLY CDS

- F O UNDED BY ANDREW REEVE AND ALEX D I SAVO IA IN 2001 .

- HEADQUART ER: CO RNWALL , ENGLAND.

- IS A FAIR T RADE RECO RD LABEL AND MUSIC PUBL ISHER.

T H IS G OES BEYO ND ENSURING T HE ART IST S RECEIVE A H IG HER T HAN INDUST RY AVERAG E RO YALT Y SPL IT. ( IT ALSO MEANS EXPENSES ARE HANDLED RESPONSIBLY AND ARE KEPT TO A REASO NABLE LEVEL) .

- IS A G REEN LABEL .

PODUCE ENVIRONMENT F RIENDLY CDS

T RY TO BECO ME CARBON NEUT RAL AS T HEY INVEST ED HEAVILY IN D IG ITAL MUSIC AND AUDIO SO LUT IO NS - PART NERING WIT H SO ME O F T HE BEST BUSINESSES IN T HE F IELD.

TYPE OF MUSIC

1) AMBIENT / CHILL / DOWNTEMPO

1) AMBIENT / CHILL / DOWNTEMPO 2) HOUSE (Electro / Hard / Prog / Tech)

1) AMBIENT / CHILL / DOWNTEMPO 2) HOUSE (Electro / Hard / Prog / Tech)3) BREAKS / DnB / DUBSTEP

1) AMBIENT / CHILL / DOWNTEMPO 2) HOUSE (Electro / Hard / Prog / Tech)3) BREAKS / DnB / DUBSTEP4) NU JAZZ

1) AMBIENT / CHILL / DOWNTEMPO 2) HOUSE (Electro / Hard / Prog / Tech)3) BREAKS / DnB / DUBSTEP4) NU JAZZ5) GOA & PSYTRANCE

1) AMBIENT / CHILL / DOWNTEMPO 2) HOUSE (Electro / Hard / Prog / Tech)3) BREAKS / DnB / DUBSTEP4) NU JAZZ5) GOA & PSYTRANCE6) TECHNO & TECHNOTRANCE

1) AMBIENT / CHILL / DOWNTEMPO 2) HOUSE (Electro / Hard / Prog / Tech)3) BREAKS / DnB / DUBSTEP4) NU JAZZ5) GOA & PSYTRANCE6) TECHNO & TECHNOTRANCE 7) TRANCE & HARD TRANCE

1) AMBIENT / CHILL / DOWNTEMPO 2) HOUSE (Electro / Hard / Prog / Tech)3) BREAKS / DnB / DUBSTEP4) NU JAZZ5) GOA & PSYTRANCE6) TECHNO & TECHNOTRANCE 7) TRANCE & HARD TRANCE 8) ROCK & POP

ARTISTS

THERE ARE CURRENTLY ABOUT 46 ARTISTS WORKING FOR THE LABEL

AMBIENT / CHILL / DOWNTEMPO

CHRIS HALE

RADOS

BREAKS / DNB / DUBSTEP

NINJA KODOU

STAEDLER & WALDORF

HOUSE (ELECTRO / HARD / PROG / TECH) ADDICTED CRAZE

DAAGARD & MORANE

ERICM

FIREDANCE

GIORNO

LAANGA

MADISON

MIRADEY

PHIL HIETT

QED

SAM WALKERTONE

SONERA

NU JAZZ

CHRIS HALE

TORSO

GOA & PSYTRANCE

JEFF ALFORD

KRASH KOURSE

TIMELINER

ZETAN SPORE

TECHNO & TECHNOTRANCE

AIR ONE

CLUBBFIRE

DIVISION

HARDFORMERS

TRANCE & HARD TRANCE

DAVID KOONEN

DUNEFLYER

FRONT

JASON SEAN

YAHEL

YUTO

• Adrenalizer ( Prog Rock)

Darrell Delk ( MOR Rock)

Lordryk (Celtic Rock / Folk)

Moondragon (Celtic Rock / Punk)

Smiley (Rock / Grunge Rock)

The Code (Rock)

The Is (Space Rock/ Dub)

• Benny Tetteh-Lartey (Folk)

Callel (Indie / College Rock)

Everett Young (AAC Pop)

Jaff (Indie Rock)

Kel Pritchard (World / Ambient)

Kym Franklin & The Cleft Way (Soul)

Liquid Factor (Pop / Dance)

Little Spitfire (Indie / Alternative)

Raising Days (Indie / Progressive)

Riveraire (AAC Pop)

Satya Graha (Pop Rock & Americana)

Steve O' Connor (Acoustic Pop)

The Truths (Indie / Alternative)

POP & ROCKPOP ROCK

MUSIC PRODUCE METHOD

THE STUDIO OF THIS RECORD LABEL IS PLACED IN CORNWALL.

PROMOTE & DISTRIBUTE MUSIC METHOD

THE LABELGAINED RECOGNITION QUICKLY BY UPTAKING NEW MUSIC DISTRIBUTION TECHNIQUES AS THEY ARRIVED

=> GOOD DISTRIBUTION METHOD -> HIGH REVENUE.

- PODCASTING

- INTERNET RADIO

- ONLINE STREAMING WEBSITES

- PROVIDING FULL TRACKS ON SOCIAL

NETWORKING SITES (YOUTUBE, GOOGLE, ROOTV,

SINGINGFOOL,….)

- BLOGGING

AND ….

PAYING ARTISTS’ FANS TO SHARE MUSIC !

ABOUT COPYRIGHT ?

“WE KEEP A CLOSE EYE ON PEER-TO-PEER SHARING PLATFORMS AND REGULARLY HAVE OUR TRACKS REMOVED FROM THEM” SAID SAVOIA – COFOUNDER OF ARRDVARK RECORDS

THERE ARE STRICT POLICY OF DOWNLOADING AND CONSUMING AARDVARK RECORD’S PRODUCT TO PREVENT ILLEGAL DOWNLOADING

VISIT SITE: HTTP://WWW.AARDVARKRECORDS.CO.UK/INDEX-6.HTML

CUSTOMERS

- TEENAGERS

- TEENAGERS

- ADULTS AT THEIR 30S AND UNDER

THE LABEL RECEIVES GOOD RESPONSE FROM THE CONSUMERS PROVEN BY A GREAT NUMBER OF AWARD WINNING MUSIC ARTISTS, INCLUDING YAHEL, ERICM, JEFF ALFORD AND LITTLE SPITFIRE ALONG WITH NUMEROUS FAN CLUBS OF ITS ARTISTS.

For more information about the label please visit website: www.aardvarkrecords.co.uk