aaron fisher presentation portfolio mar 2016 - no animations

Presenting & Slide DesignSlide Examples

TOPIC Digital Marketing Presentation

PRESENTER Aaron Fisher

DATE 2/12/16

AUDIENCE Sales team, C-level management

ATTENDEES 65+

Digital DynamicsRISING TO THE CHALLENGE

Messy Room to Clean RoomWhat it Means Moving Forward

* Exact numbers withheld

Creating the CompleteCustomer Experience

Through Digital Marketing

Customer Touchpoints

PRPrint Ads

CE Courses

Trade Shows

Word of Mouth

Blog

Online Ads

AdWords

Search

Social MediaEmail

Website (desktop)

Website (mobile)

3rd Party Sites

Salesforce

Sales Reps

Customer Service

Service & Repair

Mail (Invoices,

etc.)

Other Directly DigitalIndirectly Digital

Cust

omer

Exp

erie

nce

Digital MarketingOnline Customer Behavior

Type

s of V

isito

rs

Filter out

Use Existing Infrastructure

Use Existing Infrastructure

Keep UsTop-of-Mind

Uninterested Visitors

Existing Customers

Looking to Buy From Us

Not Ready Yet

Don’t Know Where to Buy Attract

SEO

Lead Nurturing

Lead Nurturing

Lead Nurturing

SEO, Targeted Advertising

Action Needed Tools to Use

Conversion:SampleDemoRep

NewsletterTopics 1-4

TOF Emails 1-4

MOF Emails 1-4

BOF Emails 1-3

Exit ExitExit 12

12

12

333

Exit2

3Product Family

Segment 1

Segment 2

Newsletter Topics 1-4

TOF Emails 1-4

MOF Emails 1-4

BOF Emails 1-3

Exit Exit Exit2 2 2

333 3

Exit2

11 1

Exits:1: Next stage in funnel2: Lead Converts3: Back to Newsletter

TOF: Top of FunnelMOF: Middle of FunnelBOF: Bottom of Funnel

Lead Nurturing FlowEnhancing Engagement

Awareness Consideration Purchase Service Loyalty

Customer Touchpoints & JourneyShort & Long Term Focus

Online Ads

Adwords

Blog

Paid Search

3rd Party Sites

Email

BlogSalesforce

Digital TouchpointsLanding Pages

Lead Nurturing

Website (Mobile)

Email Marketing

EmailMarketing

Newsletter

SalesforceSocial Media

Newsletter

Website (Desktop)eCommerce

Chat

Online CEs

Service &Repair

PR

PrintAds

Word of Mouth

Sales RepsBusinessReviews

Tradeshows

Service& Repair

Physical Touchpoints

CustomerService

InvoiceMarketing

CE Courses

OutcomeCurrent Focus

Complete Customer

Experience

New Leads

More Brand

Awareness

QUESTIONS?

TOPIC Joint Product Offering Matrix

PRESENTER Slide created for VP of Marketing to share with counterpart at Ethicon (a J&J Company)

DATE 3/7/16

AUDIENCE Megadyne VP Marketing, Ethicon management and sales teams

Portfolio of innovation to meet your evolving needs

The third-party trademarks used herein are trademarks of their respective owners

Advanced Energy Standard Energy

Blades Lap Shears

Open Shears

ArticulatingShears

Lap Shears

Open Shears

ActiveElectrodes

Universal Return

Electrode

Standard Bipolar

Ultrasonic Advanced Bipolar Bipolar Monopolar

&

TOPIC Joint Product Offering Presentation

PRESENTER Slides created for VP Marketing to share with counterpart at Ethicon (a J&J Company)

DATE 3/6/15

AUDIENCE Megadyne VP Marketing, VP Sales, Ethicon management and sales teams

Confidential NOT for Distribution Confidential

Megadyne:The Electrosurgical AuthoritySummary of Megadyne Business

Our complete portfolio of solutionsOffering increased choice and flexibility

Advanced

BipolarHARMONI

C®

Standard

Monopolar

Standard Bipolar

Mega Power ACE

Mode

Mega Soft

Patient Return

Electrode

Broad energy portfolio across multiple energy modalities

Confidential NOT for Distribution Confidential

ABOUT MEGADYNECompany & Products

1985

Mega Soft®

Return Electrodes

ACE Blade®

Mega Power®

SmokeEvacuation

Market Comparison

2 Year Standard

8 Year Option

Continuing Education

Mega Soft

MILLIONProcedures

Pad-SiteBURNS

Confidential NOT for Distribution Confidential

Product Introductions

2014

Precision Blades Specialty blades

Regular Modified

Removes needles from field Provides directional cutting Product is patent-pending

2.75 inch

4 inch[

[

Product Introductions

2015

Mega Soft Universal Dual Cord

Surgeon 2

Surgeon 1 Why Dual Cord?

Confidential NOT for Distribution Confidential

A PARTNERSHIP THAT WORKS

&

TOPIC International Sales

PRESENTER Slide created for VP of Marketing to share with counterpart at Ethicon (a J&J Company)

DATE 8/7/15

AUDIENCE Megadyne VP Marketing, Ethicon management and sales team

INTERNATIONAL SALESGrowth & Opportunity

International Sales

$-- MM

$-- MM

$-- MM

$-- MM

$-- MM

$--2010 2012 2013 20142011

Strong Global Partners

REGION 1

REGION 2

REGION 3

REGION 4

REGION 5

REGION 6

REGION 7

Mega Power®

LOCATION 1

LOCATION 2

LOCATION 3

LOCATION 4

LOCATION 5

LOCATION 6

LOCATION 7

Regions of Focus

TARGET

TARGET

TARGET

TARGET

TARGET