adv 420 final presentation

CAMPBELL SOUP’SWomen on the go

CAMPAIGN

CREATED BY DANIELLE KWIATKOWSKI

Target Audience

WORKING WOMEN!Especially heavy commuters

Key performance indicators

Goal of Campaign:

Focus on the convenience of soup and how it can be the

ultimate food on the go

Study Found:

Fill time workers (40+) workers consume more can of

soup per week

Message of Campaign:

“ Fits in a car cup holder, no spoon!”

“Office woman- run errands during lunch- always on the go!”

Big idea!

Show women “on the go” with a Soup on the

Go in their hand

Tools & Tactics

Social Media:

Facebook, Twitter, Instagram

Google Analytics:

Listen to what consumers are saying

Google Adwords:

Use keywords such as “FAST”, “RELIABLE”, “GREAT TASTE”, “ON THE

GO”, AND “CONVENIENT”.

Budget

$2,000,000!

To sum it all up

Important factors to remember:

Focus is on women in the workforce!

Indulging into their hard work

Campbell’s Soup is proud of these working women

Fast, Reliable, and Convenient

Thank You!