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Post on 20-Jun-2015

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Old Spice

TRANSCRIPT

Eric Froeber

The BIG Idea

- The development of a brand new deodorant specifically geared towards men involved in sports at any level.

Target Audience

Reasons for Target Audience

- In the NCAA alone, there are over 450,000 male student athletes

- Adding to that number is the millions of middle/high school athletes, Olympic athletes, and countless others who participate in physical activities.

- If even a third of the target audience, the product would be a huge success.

Types of Ads

- Television-Google

AdWords- Banner Ads- Facebook Ads- Promoted

Tweets

Social Media Ads

- Reach target audience through Facebook ads and promoted tweets.

- Offer coupons and discounts to followers of either the Old Spice Facebook page or Twitter account.

Key Performance Indicators

- Using Google AdWords and Analytics to track searches.

- Follow trends on Twitter to see whether target audience is talking about new product.

- Comparing sales to similar brands’ products.

Budget

- Television Marketing = approximately 5-7% of gross sales per year- Search Engine Optimization = $570,00 per year- Pay Per Click Ads = $345,600 per year

Social Media Budget

- Social Media Marketing = $172,800 per year

- Mobile Marketing via Social Media = $57,600 per year

Social Media

Summary

- Create an Old Spice product designed for and targeted towards male athletes.

- Use social media to reach more potential customers.

- Sales of product will hopefully beat out rival competitors.

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