final project presentation adv420
DESCRIPTION
TRANSCRIPT
Minji KangA41738668
Be Inspired
Target audienceAge between 22 to 55 year old customers
Young users Elder users
Designers and Artistic People “S”pen Wide screen More space
Key Performance Indicators
Strong impression
Make good connections worldwide
Receive good reviews
Communicate through online & blogs
Interesting and informative campaign
Customers positive reaction though social media is our outcome of this campaign
Big Idea
Build New Community
Entertain
Reminiscence
Customers fell in to New Galaxy Note2’s attraction
Tools& TacticsSocial Media
Pinterest (contest for prize) Facebook Twitter Instagram Google AdWords
Pinterest ContestMake best memorable Pin board about your life. Add pictures and anything to show your memorable moment of your life. Winner will receive $2000 in cash!
Instagram ContestPeople who owns Galaxy phone should download Instagram app and take a picture or upload best picture to win a prize. The theme of the contest is memorable moment of your life.
Try to win $2000 prize!!!
BudgetPrize for winner
$2000
Campaign budget
$55,176,500
Google AdWords budget
$55,178,500
Total = $ 110,357,000 US dollar
Again!
Thank you !!!