Eden H. KueADV 420 / Fall 2012

Company Background

• Handmade cosmetics company based in the the UK.• 830 stores in 51 countries.• Products include: shampoos, soaps, shower gel, hand and

body lotions, etc.• Uses fresh ingredients• 100% Vegetarian, 83% Vegan, 60% Preservative Free• Against animal testing

Target Audience

• Women ages 20 – 35• Single• Carefree• Environmentally Conscious

The Big Idea

• Tagline: “Peace of Life”• Bohemian Lifestyle• Focus is on the purity of the product

Rebranding

Old Logo New Logo

Key Performance Indicators

• Increase in annual sales.• Is it trending in social media?• Who’s talking about it?• Social Media Followers

Digital Strategies

YouTube

• Follow YouTube Beauty Gurus• Sponsor a Guru

Instagram

• #PeaceofLife• #LushCosmetics• Increase Followers• Lifestyle!

Google Adwords Campaign

• Cost-per-click• $0.50/click• Keywords: handmade cosmetics, preservative-free,

vegan products, environmentally-friendly, Lush, bubble bars, bath bombs, solid shampoos, fresh, pure, clean.

• Ad: “100% Vegetarian Handmade cosmetics. Visit Lush.com for pure, environmentally-friendly products.”

Budget

• Instagram, Social Media: FREE!• YouTube: $10,000 / guru• CPC: at $.50/click + 500,000/clicks/month =

$250,000/month

• Annually: $3,020,000.00

End.