advanced seo techniques and basics

BASICS OF SEO AND ADVANCED

TECHNIQUES

WHAT IS SEO?

“SEO is the activity of optimizing Web pages or whole sites in order to make them more search engine friendly, thus getting higher positions in search results. “

BASICS OF SEO

On-page Optimization Off-Page Optimization

ON-PAGE SEOBasic factors for On-Page-SEO Title Meta Description Meta Tags(Keywords) Content of the website Image Optimization URL Navigation Site map generation(Google Analytics

and Google Web master tools)

OFF-PAGE SEO Major functioning of Off-Page SEO is Increasing Link Building and Link

popularity and Social sharing's.1. Link: Quality2. Link: Quantity3. Trust: Authority4. Trust: Piracy5. Social: Connections & Interactions6. Personalization: Country & Locality

SEO TRENDS-2014

MAJOR SEO FACTORS-2014

Links- o Effective inbound and outbound links.o Using effective anchor keywords.o URL navigation for website

Content Everything is changeable in digital

marketing , but content only play a vital role.

Social Media Social Media play a huge role of promoting a

website. Ex: Google +, Facebook , Twitter, Pinterest ,etc…

Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the

objective of driving profitable customer action.

“Content only play a vital role in Digital Marketing, Without quality content nothing is possible”

MOBILE OPTIMIZATION

Mobile technology play a huge role in online marketing. Designing a new websites are compatible with mobile technology. And also millions of applications everyday created for mobile technology. Because of it’s development and importance.

BRAND PROMOTION

“Strong Brand is playing an important role in SEO. Building a brand popularity may helps in some critical

issues.”

Social media now doing an important role in SEO. Especially Google+ . Social sharing has to be creating a more audience and promoting a products brands. Search engines calculating social sharing for website quality.

Social networking sites Facebook, Google+, Twitter, LinkedIn, Pinterest and etc. Everything play a huge role in website promotion in online.

ADVERTISING AND PPC

PPC has Increasing visitors ,Promoting products and also ROI.