ama digital marketing day - dec 16 - being agile keynote

BEING AGILE

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MINDSET & METHOD

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BEING AGILE

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AGILE MINDSET

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AGILE V TRADITIONAL METHOD• Goal• Scope• Design• Build• Test• Launch

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PLANACTREFLECT

AGILE METHOD

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BALANCE RUN / GROWGROW RUN

admin

doing

planning

reviewing

changing

improving

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AGILE VALUES

Responding to change over following a plan

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START - MINIMUM VIABLE PRODUCT

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o TEST & VALIDATEo IDENTIFY VALUEo MEASURE IMPACTo GET FEEDBACKo LEARN & IMPROVE

PIVOT / PERSEVERE

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CONTINUOUS IMPROVEMENT

Sprint Sprint

Sprint

Sprint

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◦ MIX◦ APPROACH◦ TACTICS

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AGILE MARKETING

BEING AGILE

@BELINDAWALDOCK BELINDA@BEINGAGILE.CO.UK

WWW.BEINGAGILE.CO.UK

www.beingagile.co.uk belinda@beingagile.co.uk @belindawaldock