amazon china - operation procedure

Supplier Operation Procedure – Amazon in China

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Prepared by Charlotte Lee 2013 Oct

• Online Registration Procedure

• Commodity Data Upload

• Delivery Procedure

• Product Online

• Payment & Marketing

Online registration

Commodity Upload

Delivery to warehouse

Product online

Vendor Application Procedure

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1 2 3

Amazon Invite registration by e-mail

Vendor online register

Vendor provide co data

Company audit Amazon right offer

Vendor self-studyOnline video

V. 1st Upload product details +

photoOnline video

Vendor continue to upload balance product data

Vendor self-studyOnline-Video

V. Create delivery platform e.g. label

Online Video

Warehouse booking

Vendor delivery to warehouse

Amazon product receipt & post online

Amazon cross check vendor infp

Inventory check &

replenishmentOrder Checking

Online Video study

Update product info @24 hours

Vendor Support hotline：

010-85568000

Arrange promotionCS e-mail

1 week 1 - 2 week 1 week

Vendor self-studyOnline video

Vendor online check

Online Registration Procedure

Amazon send the invitation letter by e-mail

Vendor get registration link in email and follow instruction

Vendor provide co register name, email, password, bank account …etc

Vendor read and sign Amazon contract by online

REGISTRATION SUCCEED！！email notification to vendor

Online Registration

After registration succeed by email, ，

Vendor need to provide data to Amazon

（ shown as next page）

Amazon Data Audit（ 2-3 working day）

Amazon will inform next step

Data Audit

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PassedAmazon offer “ authorization in

platform

Not PassedVendor need to provide more

data

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Online Registration Procedure

General Requirement

Attention

1. Business Registration License (Copy + Co chop) 营业执照副本复印件

2. Tax registration form 税务登记证（国税和地税）复印件

3. Trademark Certification 商标注册证明

4. Brand Authorization 品牌所有者出具的授权信和商标使用许可

5. China Government Quality Report 国家质检的相应检验报告（如适用）

6. Amazon invitation letter

1. Provide copy + company chop

2. Submit by email to Amazon business development manager

3. Amazon follow Chinese Law

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Commodity Upload and Procedure

Online Video Self-learning in platform manual

Self-learning ：Online Video，Trial 5-10 product data an send IT

manager for cross checking

After receipt feedback, vendor can complete the balance product details

Self-learning: Online Video Lot upload

UPLOAD SUCCEED！！

High SKU

Lot upload

Low SKU

Single Product upload

Direct to Vendor PlatformProduct & detail fill-in

Operation Method：

Stock Add new commodity

Am

azo

n m

anager o

ffer te

chnolo

gy su

pport

• EDI• Vendor Central

Platform

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Delivery Procedure

Self learning: Online VideoVendor Delivery Platform

Video Self learningCheck Amazon commodity regulation

Prepare adhesive stickerfor commodity

Buz Development manager feedback

（ 3 days)

E-mail/ telephone for warehouse booking and delivery

Product Delivery！！After goods arrived warehouse, vendor contact IT manager about shop online

Courier awb should mark down FBA no

And delivery immediate at same

booking

• Over 24 hours, the order will be cancelled

• Warehoues 8:00-18:00

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Delivery Procedure

Product Sticker Print

• System will offer EAN• All sticker need to use laser

print

Packing List• Each box has 1

packing list as below

Carton Sticker• Each box has 1

carton sticker

Set up Qty

Sticker Print

Select courier

Prepare carton

Provide Details

Carton sticker

• Delivery many commodity, it need to do delivery application in “Vendor Control”• Amazon has 2 warehouse but watch only send to Beijing• During delivery application, it needs to prepare 3 documents: Adhesive sticker, packing list, carton sticker as shown

below• Contact warehouse by telephone or email. Vendor will get the booking no and write this no in the courier awb form.

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Product Online – Further Setup

Video Self learning – how to arrange invoice

Input email address as customer service

1. Invoice Confirmation

2. Customer Service Email set up

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Payment

1. Payment Term :

Consignment based; 14-day settle account;

2. Volume incentive rebate:

3. Damage allowance

F% of net payment

If annual net payment reach

Rebate % of total cost price

500,000 – 700,000 A%

700,000 – 900,000 B%

900,000 – 1,100,000 C%

1,100,000 – 1,300,000 D%

1,300,000 – 1,500,000 E%

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Payment and Condition

4. Extra Fee:

ASIN fee for new product, fee for unqualified picture

5. Substitution :

Not allow

6. 14 day delivery:

Order should be delivered in warehouse within 14 days.

Otherwise, the order will be cancelled

7. Quantity:

Not accept over-ship or short-ship qty

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Marketing

Plan Basic Gold Diamond Individual

Front Page 0 1 5% exposure2 week

1 5% exposure4 week

1 5% exposure￥ 15,000/week

Spotlight 1 20% exposure4 week

1 20% exposure6 week

1 20% exposure8 week

1 20% exposure￥ 5,000/week

Promotion Chanel Ads

1 100% exposure4 week

1 100% exposure6 week

1 100% exposure8 week

1 100% exposure￥ 1,000/ week

Promotion E-mail

10 6 month

20 12 month

20 12 month

20 ￥ 20,000/ year

Price ￥

Amazon offer difference plans in banner marketing in their platform:

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Global Selling

• Global fulfillment centers: Use Amazon centers service

• Online order management: Seller Central System, such as at-a-glance order status, messages from buyers, and seller-coaching tips.

• Simple shipping: Amazon logistic network

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Prepared by Charlotte Lee 2013 Oct

THANK YOU• This presentation focus on how Joyo amazon.cn operate in China. • Other B2B and B2C platform operation system will be summarizing and compare in last section• New brand + e-commerce strategy in China

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Appendix: Vendor Central System

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Appendix: Vendor Central System

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Appendix: Vendor Central System

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Appendix: Vendor Central System

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Appendix: Vendor Central System