ana insights inspiration and innovation

FRESH MARKETING INSIGHTSInspiration and Innovation

.Ninety percent of new product introductions fail.

Source: Robert Shulman, New Products: The Next Big Marketing Revolution www.ana.net

Standing in the middle of the road is very dangerous; you get knocked by traffic from both sides.Source: Lisa Owens, Multicultural Marketing Manager, Ford Motor Company www.ana.net

.Imagination is more important than knowledge.

Source: Albert Einstein www.ana.net

.Quality is remembered long after the price is forgotten.

Source: Gucci family motto www.ana.net

Your most unhappy customers are your greatest source of learning.Source: Bill Gates www.ana.net

.The best way to predict the future is to create it.

Source: Peter Drucker www.ana.net

The consumer isn’t a moron. She is your wife.Source: David Ogilvy www.ana.net

.Sustainability is here to stay or we may not be.

Source: Niall Fitzgerald, CEO Unilever www.ana.net

If you can dream it, you can do it.Source: Walt Disney www.ana.net

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