andy rachleff, wealthfront presentation at lean startup sxsw
Post on 25-May-2015
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Customer DevelopmentAndy RachleffFounder & CEO
Those who can’t do, teach.
Customers(Demand)
Managers(Supply)
Always start with a measureable customer
hypothesis
(It’s just the scientific method applied to business)
Our First Version (The Concierge Model)
Crawl before you walk.
(Pencil & paper can be just as valuable as software)
Lesson #1
2
4
1
5
Understand the most important attribute of your product.
Lesson #2
(For us, it’s simplicity)
6
7
8
9
10
11
You don’t need a designer to do customer development.
(It’s better to have a “UX developer”)
Lesson #3
11
Not everyone should like your idea.
(Don’t be afraid to take risks)
Lesson #4
Lessons Learned
Crawl before you walk
Understand the most important attribute of your product
You don’t need to be a designer to do customer development
Not everyone should like your idea
During the discovery phase, it’s more important to learn and
iterate than to execute.
The Most Important Lesson
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